Fenty Beauty

Fenty Beauty offers beauty products meant to be inclusive of all skin types and tones, and was created by Rihanna.

Hero Cosmetics

Hero Cosmetics creates acne relief solutions and medicines to help keep skin clean.

Zaiie Beauty

Zaiie Beauty makes modern skincare and makeup powered by Palestinian olives

Florence By Mills

Florence by Mills makes clean, vegan, and cruelty-free beauty products for all skin types, led by Millie Bobby Brown.

Frilliance

Frilliance offers a line of skincare products designed to help teens fight acne and breakouts.

Lumia Theory

Lumia Theory provides high-performance, sensitive-skin-friendly skincare crafted with certified organic and natural ingredients

Westman Atelier

Westman Atelier offers a clean makeup collection made with plants and safe ingredients.

Kylie Cosmetics

Kylie Cosmetics makes lip kits and other makeup products designed by Kylie Jenner.

Rare Beauty

Rare Beauty makes all-natural makeup to help you feel beautiful, inside and out.

MERIT

MERIT makes well-edited beauty essentials that are meant to be safe for body, skin, and planet.

Isamaya

Isamaya makes high-quality, vegan makeup products from high-performance formulas.

Glossier

Glossier makes minimalistic beauty and skincare products for that "no makeup makeup" look.

REFY

REFY creates high quality makeup products designed to offer coverage for all skin types.

Saie

Saie offers clean, skincare-infused makeup formulated by beauty experts.

Byredo

Byredo offers a range of premium products from fragrances to makeup.

Ommage

Ommage makes contemporary, minimalist beauty products, centered on tactile, sculptural packaging and clean, vegan formulas

Laneige

Laneige sells skincare products using water from Jeju Island in Korea.

Clarins

ESW Beauty

ESW Beauty sells a collection of skincare products and sheet masks.

Theyia Cosmetics

Theyia Cosmetics makes Swiss-designed, vegan makeup and skincare, aiming to enhance natural beauty

Bonjout Beauty

Bonjout Beauty formulates clinically proven skincare to unlock inner radiance

Danessa Myricks Beauty

Danessa Myricks Beauty creates a wide range of makeup products featuring unique, innovative shades.

Kosas

Kosas sells a line of makeup to improve the quality of bare skin.

Medicube

Medicube formulates skincare for every skin concern

E.l.f

E.l.f crafted cruelty-free, vegan cosmetics for everyone.

Haus Labs

Haus Labs sells a line of vegan beauty products, led by Lady Gaga.

Primally Pure

Primally Pure formulates natural and non-toxic skincare products

ONE/SIZE

ONE/SIZE sells skin and beauty products made for all genders and skin colors.

The Ordinary

The Ordinary crafted functional, affordable clinical skincare with integrity

Omora

Omora makes a range of cosmetics that are gentle on sensitive skin.

Yom Beauty

Yom Beauty offers an edible-grade, microplastic-free lip mask designed for safe accidental ingestion

Huda Beauty

Huda Beauty formulate skincare responsibly and from ethically sourced ingredients

VT cosmetics

VT Cosmetics creates a range of K-beauty products and cosmetics.

Mowe

Mowe makes makeup that's made to move with you and is designed to be breathable and sweat-adaptive.

Ochre Sun

Ochre Sun offers a broad-spectrum, mineral sunscreen for all skin types made by Indigenous Australians.

Tower 28 Beauty

Tower 28 sells beauty products made for sensitive skin.

Officine Universelle Buly 1803

Officine Universelle Buly 1803 specializes in French cosmetics and luxury perfumes.

Silly Unicorn

A cleaner approach to beauty for tweens and teens.

FORTA

Forta makes sweat-resistant beauty product tailored for active women and athletes

Typology

Typology creates vegan and cruelty-free skincare products to create transparent products.

Rosemin Beauty

Rosemin Beauty makes a range of beauty products using natural ingredients.

Moonglaze

Moonglaze creates a line of versatile beauty products inspired by the beauty of the moon.

Hyrular Beauty

Hyrular Beauty has a diverse team that collaborates to create skincare products.

Fara Homidi

Fara Homidi offers a collection of creamy lip pencils and compacts.

LIXR Beauty

LIXR Beauty makes a line of clean, cruelty-free beauty products that are made with the help of a virtual chemist.

Vieve

Vieve is a beauty brand launched by Scottish YouTuber Jamie Genevieve.

Black Girl Sunscreen

Black Girl Sunscreen creates sunscreen products that are specifically designed for people of color.

Tarte

Tarte makes cruelty-free, vegan, high-performance cosmetics