Tower 28 Beauty

4.6 431 Reviews

Tower 28 sells beauty products made for sensitive skin.

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Tower 28 Beauty Reviews

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Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.

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  • I kept hearing that Tower 28’s SOS spray was the OG, best one on the market. I’ve tried other hypochlorus acid sprays in the past but didn’t think they did much but dry out my skin. I was willing to buy the real thing and see if I noticed anything different. The main difference with the SOS spray is that it is also formulated to be at a specific pH of 4.5 that is best for the skin. It also doesn’t contain any other ingredients but hypochlorus acid. I was surprised to discover this one doesn’t dry my face out at all, not even using more than once a day or spraying liberally. It’s been helping to speed up some of my really deep cystic acne.

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  • I tried the MakeWaves Mascara in shade Drift and the Swipe Serum Concealer in 2.0 BU. As someone with sensitive eyes (from dry eyes, eye strain, styes, and corneal scratches), this mascara was initially great; it didn't irritate my eyes and was easy to remove at the end of the day. However, as time went on, my eyes started burning and getting red. I also noticed my mascara kept transferring to my under eye area. I think this might've been because the formula quickly degraded, due to lack of certain preservatives. The concealer was a tad bit too light and cool toned (I'm usually a light color with cool undertones), which could've been because it was a NEUTRAL cool undertone shade. Moreover, I was disappointed with how drying the formula was, since it was advertised as a hydrating concealer with hyaluronic acid. Now that it's time to replace my mascara, I will be purchasing a different brand and I will be returning the concealer.

  • LOVE this item. I think its a great post workout, post airplane, post ANYTHING item that refreshes your skin. I initially got the small size to test and then bought the refillable one so I can just refill the small one and I can bring it with me everywhere! Only thing I wish was better was the price!

  • Tower 28 Beauty is a clean, cruelty-free, and vegan brand focused on creating fun, effective, and skin-friendly makeup. Known for its inclusive range, the products are designed to enhance natural beauty rather than mask it. With a focus on sensitive skin, Tower 28 offers lightweight, easy-to-use formulas that are both hydrating and wearable for all skin types. Their popular items, like the BeachPlease Luminous Tinted Balm and SuperDew Highlighter, deliver radiant, natural finishes that are buildable and effortless. Affordable yet high-quality, Tower 28 combines playful packaging with clean ingredients, making it a favorite for conscious consumers who want makeup that feels good on the skin.

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What is Tower 28 Beauty?

Tower 28 sells beauty products made for sensitive skin.

In their own words

Tower 28 is a clean beauty brand designed for sensitive skin and made for all. It's the first and only beauty brand to follow the National Eczema Association's Ingredient Guidelines, in addition to being vegan, cruelty-free, non-toxic + non-irritating. #ItsOkayToBeSensitive