A cleaner approach to beauty for tweens and teens.

Silly Unicorn is a premium clean beauty brand created for young skin. We make elevated color cosmetics that feel fun, playful, and aspirational without compromising on ingredients or design. Every formula is thoughtfully developed without artificial dyes, added fragrance, or flavor, using gentle ingredients designed to be age appropriate, parent approved, and exciting to wear.

Founded by a former Amazon consumer products executive, Silly Unicorn was created to fill the gap between toy like kids makeup and traditional prestige beauty. Our products combine high performance formulas with a modern editorial aesthetic inspired by the brands today’s generation genuinely loves.

From juicy lip oils to multi use glow sticks and liquid eyeshadows, everything is designed to deliver effortless, buildable color that washes off easily and feels comfortable on sensitive skin. We believe beauty should be creative, expressive, and joyful, not about growing up too fast.

Melis Brufman

Makeup

Silly Unicorn

Beauty

Doudou Lip Gloss

Plume Brush

Le Pouch

Chouchou Eyes Shadows

Bonbon Cheeks

The Starter Makeup Kit