MERIT reviews and discussion

I bought the CAVA highlighter, Clean lash mascara, and applicator brush, and I couldn't be happier with Merit joining my Make Up Routine! Their website is great, and their retail displays make me want to buy the entire collection at Sephora. I love that the products are fragrance-free, and the mascara, absolutely amazing. After trying it, I can’t see myself using any other brand. It’s inclusive, feels great on the skin, and just works!"

While I have only used the Great Skin Serum, their new perfume smells amazing (smelled in Sephora). The brand is beautiful looking and they have a great CX team 😌

MERIT is one of my new favorite makeup brands. Their flush balm is literal perfection. It lasts all days, glides on easy, and looks fantastic. I like their mascara, if you want to go for a super super subtle look. It doesn't show up strongly, but some days, that's exactly what I want. This brand is perfect for a glowy, simple makeup look. Perfect for everyday vibes.

love it

Merit Beauty just gets it. The products are so easy to use and give that effortless, glowy look without feeling heavy. I’m especially obsessed with the blush — it blends like a dream and makes me look alive even on my most tired days. And the brush... obsessed & one of the only brushes I actually reach for!!

I love the simplicity of this brand. It’s great if you want to build yourself a really simple makeup routine. But also if you’re a makeup collector like me. Some of the products are like a must have. I love the blushes, definitely my favorite of theirs. And they have reds! That’s hard to find.

I’ve only tried one product from MERIT so far—the Day Glow Highlighting Balm—but I have to say, I’m really impressed. It gives such a beautiful, natural glow without that sticky, heavy texture you sometimes get with other balms. I’ve tried similar products (like Glossier’s highlighter balm), but those tend to feel more like chapstick or Vaseline on the skin. MERIT, on the other hand, really nailed the formula. It glides onto the cheeks effortlessly, feels lightweight, and leaves a dewy finish that looks fresh—not greasy. It actually feels like a high-quality product and sits beautifully on the skin. No tackiness, no stickiness—just a soft, radiant glow. I’ll definitely be exploring more from MERIT based on how much I loved this one!

I live in the EU, but I managed to purchase two of the Flush Balms from Merit during my trip to the UK. The aesthetics, the product, the fast delivery (1 day)—everything is just a dream. they also gifted me with a makeup bag. I'm patiently waiting for the brand to make their products available on the continent. (Merit, please hurry!)

simple, timeless, clean products - easy to use and apply. Plus, Merit has a super helpful customer service if you have any issues with your order or choose the wrong color(s)

I really enjoy the Merit blushes! The formula is incredibly blendable, and the shade range is impressive. While this isn't my main blush, I love to keep these in my bags for quick touch-ups on the go. They’re perfect for travel, as they’re easy to apply and help maintain that fresh look throughout the day. If you're looking for a reliable blush to take with you, I highly recommend giving Merit a try!

I have the Merit Beauty Concealer stick, and I love it so so much! It is creamy and blends in so well. I put it right on my skin and just rub it in with my finger and it is my favorite makeup product that I own!

I purchased Merit about one year ago and my face and skin have improved since I started using this makeup! People have commented to me and asked me what I’ve done and why my skin looks so great. I really believe that this make up has not caused me any breakouts and that is very unusual for my sensitive skin. I have gotten so used to having this sheer look it is very freeing and it does make a big difference after I’ve turned 50 to be able to just, put on their amazing skin oil a little bit of blush some mascara and go out most people. Don’t believe that I’m 50 when I put this minimal amount of make up on I don’t think I’ll ever deviate from this brand. I have a few products I use outside of this, but my basic kit that I started with I still have and as much as I want to keep adding to it, I want to use the stuff that I started with before I start adding to it because I love everything I have so much it’s lasted way longer than I expected it to as well! I have used many makeup brands over my years of struggling with cystic acne through my teen years through my two pregnancies (finding out in my 30’s that I was suffering from endometriosis and pcos). I finally have the skin I wanted my whole life due to a combination of a great face routine, good skincare habits, early menopause (due to a hysterectomy at age 40), and makeup that is great for my skin instead of harmful!!! I am a counselor and many of my patients have been asking me what I have done differently and then I end up telling them about this makeup line…I feel like I should work for the company after sending so many people their way 😂. No, but what I do feel is important is whatever you, the person, wants to do for yourself to feel good. Not everyone cares about makeup or skincare and if that is not your self-care thing, by all means spend your money on bowling or video games to get your downtime to recharge and do what you love to do! I have always loved makeup and skincare and my way of self-care is to pamper myself with extra time in the shower and with hair care and face things. It is emotionally difficult work hearing other people’s issues so I choose to take care of my skin the best I know how to within my means. Merit has won my allegiance for life❤️

Loves the products I received from Merit Beauty!! The blush was highly pigmented & a stunning shade!! I also tried the stick concealer which has great coverage too! Very impressed for my first time trying this brand!

I have purchased the brow pomade "Brow 1980" and "The Minimalist" complexion stick. I love the brow pomade tint and texture. It always makes my brows pop! It is easy to apply and has a sleek minimalist packaging. I also love the complexion stick and recently purchased the brush so that I can better apply it to my face. One thing I wish they did was re-release the black bag that they give out with your first purchase or have that as an add on!

All merit products are perfect to get that no-makeup makeup look. My personal favourite is the minimalist perfecting stick in the shade cream. It offers the best coverage while looking like natural skin! - I am wearing the perfecting stick in the photo attached.

One of my favourite clean makeup brands in terms of pigmentation and wear! These products layer really nice, are super blendable and are very long lasting. Super luxe formulas - but a little pricey for the sizes! Wish they came with more product <3

I love the simplicity of the routine, Merit reminds me of an elevated version of Glossier. I was originally attracted to this brand because of its clean beauty label. A lot of their products, like the blush and concealer, are cream-based and they work really well for my dry skin. I do wish, however, since they are considered a clean beauty brand, that their products were sustainable too. I mean, part of their motto is that they're safe for the planet The packaging is very luxurious but I feel wasteful when I get down to the end of my container. The blush in particular, which has been my go-to for 2 years now, had at least another two month's worth of application at the bottom of the container which I could not get to. I had to take pliers to break the container to get to the bottom of the blush.When I reached out to customer service about this, they recommended that I use a q-tip to get the remaining product, but that just put cotton fibers into the product.

Oh lord I have the highlighter (bounce) I love it bc is a stick you apply it where u want it.. u drop it in ur purse n is not big. I love it

I originally bought the lip oil from Merit because I really just wanted their black velvet holiday bag but I ended up loving both! I really like Glossier's Generation G as a matte lipstick but it always dries my lips out — not Merit's lip oil! I got it in the Cara Cara color and it's very subtle but feels really nice. The packaging is great and the little holiday bag is so so cute.

bronzy and cheeky flush look 💓🌹 I’ve never tried out any make up product before and when I did try these, they were glowy, buildable, great color. Flush Balm in Beverly Hills ✨ Bronze Balm in Seine ☁️