4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 295 Reviews
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4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist, “your-skin-but-better” line that blends easily, flatters a natural look, and suits sensitive skin, with standouts like the Minimalist Complexion Stick, Flush Balm blushes, Day Glow highlighter, Bronze Balm, Clean Lash mascara, and Shade Slick lip oils. Reviews also flag weaknesses: color products that fade quickly, sheer coverage that won’t satisfy full-coverage users, packaging issues (sticks breaking, messy pumps, mascara cap stickiness), occasional dryness/creasing on textured or dry skin, and inconsistent shade matches for some complexions.
AI summary based on Thingtesting reviews
6mo ago
I have very sensitive skin so I am very basic when it comes to moisturizer and use, and have always used La Roche-Posay's, Double Repair Face Moisturizer. This moisturizer was a very nice travel size, but did have a weird smell to it that I didn't love.

Verified purchase
6mo ago
This has become my favorite concealer and is my favorite product from MERIT! I'm already on my third stick. I'm using the shade Silk. Perfect amount of coverage while still feeling really light and blending easily.

Verified purchase
I absolutely love the Merit Minimalist Perfecting Complexion Stick! It gives me just the right amount of coverage while still looking natural and skin-like. It blends beautifully, feels lightweight, and makes my complexion look so much more even without feeling like I’m wearing a heavy foundation. A definite five stars! Shade Dune and I have neutral the cool leaning tone skin.

2mo ago
The Brush No. 1 is tapered and densely packed, specifically designed so you cannot tell where your skin ends and the makeup begins. I've always been intimidated by cream blushes, but this duo has changed the game. The Terracotta Flush Balm is the perfect warm caramel-cream shade for an everyday, healthy glow. Using Brush No. 1, the product blends perfectly. The brush itself is a work of art—super plush and makes it impossible to over-apply or mess up your base.

Verified purchase
2mo ago
I am officially in love with this combination! The Terracotta Flush Balm provides the most gorgeous, natural, sun-kissed warmth. It is completely sheer but effortlessly buildable, making it foolproof. Paired with the Brush No. 1, it melts right into the skin rather than sitting on top. The brush is incredibly soft, leaves no harsh lines, and makes my makeup look like a seamless second skin. Highly recommend!

Verified purchase
3mo ago
This is my third bottle. Goes on smooth, provides light coverage and evens skin tone. And SPF on top of it! I use it every day. Gives me a natural look but polished and more affordable than other similar options. Will buy again.

Verified purchase
3mo ago
Great quality product and compact enough to bring everywhere - travel, purse, makeup bag. Sometimes kind of drying and goes on better over a moisturizer but overall I like it. Does crease under eyes sometimes.

Verified purchase
The formulation is sheer but leaves of enough pigment for it to be visible. It’s glowy so it leaves a dewy highlighter look. It doesn’t really play well with all base products so you have to be careful with it.

4mo ago
Bought this for my wedding and it is so nice on and a great color (pointelle). It doesn’t last that long on me, but as a lip oil I wasn’t expecting long wear. Would recommend especially for dry lips!!

5mo ago
I really wanted to love Merit Beauty. The packaging is nice and the whole “no-makeup makeup” is right up my alley. I already had their blush and ordered the Brush No. 1, The Uniform (shade 26), and the Minimalist Perfecting Stick during the Thingdrop. Unfortunately, it just doesn’t work for me. I have slightly dry, textured skin, and I find these products really emphasize that texture, making my skin look worse than simply foregoing makeup. I also struggle with the blush, which seems to always end up patchy. It’s a shame because the shades are genuinely beautiful. At first I thought it might be user error, but find myself reaching for these products less and less over time.

Verified purchase
5mo ago
Merit is a clean, minimalist beauty brand that focuses on effortless, everyday makeup. Their products are lightweight, skin-friendly, and designed to enhance natural beauty rather than cover it up. I love how simple and easy their formulas are—everything blends beautifully and feels comfortable on the skin. From their creamy blushes to tinted balms and eye products, everything gives a fresh, radiant finish that looks natural and wearable all day. The brand is also cruelty-free and uses thoughtful, clean ingredients, making it perfect for anyone who wants makeup that’s both effective and kind to the skin.

5mo ago
I love the Merit Flush Balm! It’s a lightweight, creamy blush that gives my cheeks a fresh, natural glow. The color blends so easily, and the dewy finish makes my skin look healthy without feeling sticky or heavy. Perfect for a quick, everyday look.

25d ago
this one seemed to run out before any other brow product like this i’ve owned. I would have included an actual picture of the product but I threw it away pretty soon after I realized nothing was coming out and I was just putting nothing on my brows. I love merit but this one felt like a huge waste of money

25d ago
this feels good on your skin and doesn’t make breakouts worse. i’m also not a huge fan on heavy makeup and this definitely isn’t that. If you’ve got a zit you’re trying to cover with this you probably won’t be successful, but if you’ve got redness or just little inconsistencies on your face that don’t require a heavy lift these are awesome. I like the containers they come in too.

25d ago
I own this in both the colors Rouge and Mood and I’ve had them for AWHILE now and they’re still going. they’re great for subtler color especially is you have acne prone skin or just skin that doesn’t tolerate a lot of stuff. also great to throw in your bag if you think you’ll need to touch up your cheeks or lips throughout the night. the color could last longer, but I also like how natural they feel and how they look on my skin so I worry if they ever changed the formula they’d lose what I love so much about them. I would put more stars if they had a bit more longevity though (but I also love stains so this could be a personal preference/may have a smidge of blush blindness).

25d ago
If your eyes have become more sensitive over time and you’ve noticed that mascara and eyeliner makes them red and watery BUY THIS MASCARA. I was buying all these natural products from whole foods or wherever seemed to sell them and they’d basically just melt down my face or not have the same impacts as mascaras I’d been using till my eyes turned against me— but this mascara is perfect. So perfect I fully converted my mom to it too. It lengthens, stays on, doesn’t look clumpy and is just my favorite. I will say I don’t love the bottle it comes in because for some reason the top can struggle to stay closed and it seems to dry out faster than I’d like, but the product itself is the best and a repeat order in my home.

2mo ago
Love this blush. I toss it in my bag and take it with me everywhere. It goes on so smoothly and blends easily. Hands down my favorite cheek color product and can double as a little lip color in a pinch.

6mo ago
I like how sheer this blush is and how easy it is to apply. It doesn’t stay on long, but it is really natural and buildable. Even the darker shades aren’t too intense on my fairer skin tone. Make sure to set it with powder.

20d ago
Im OBSESSED with the lipsticks! I was hesitant at first because lipsticks are usually drying but these ones definitely aren't. It's very very blendable and you can have it very muted or really pigmented, depending on your style. Also the packaging is stunning. I can't wait to try more colors!

Verified purchase
3mo ago
As evident from the picture. Great cleanser! leaves your skin feeling clean, makeup free without residue and dewy without stripping it. It also pumps out in a foam which to me makes this cleanser last a bit longer than normal. Will definitely be purchasing again
