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Fenty Beauty offers beauty products meant to be inclusive of all skin types and tones, and was created by Rihanna.

AN ORI produces handcrafted, natural herbal and essential oil inhalers

Ruggable sells stylish machine washable rugs.

Hoka creates comfortable and lightweight running shoes.

East Fork makes timeless, handcrafted pottery and tableware in Asheville, designed for everyday use, grounded in community and care.

Ceremonia creates clean hair care products inspired by Latin heritage.

OOOasis Travel makes a range of stylish, multipurpose travel bags and accessories.

Canopy makes a line of reimagined household devices that optimize the home for beauty and wellness.

Hyperice sells a range of products for recovery and movement enhancement.

Ember Slown makes a range of vegan, low-sugar hot chocolate drinks.

Tote Beauty Co creates all-natural, single-use hair styling products and thoughtful accessories designed for life on the go

OLAPLEX makes bond-building hair care products to restore damaged and compromised hair for all hair types.

dpHUE creates and sells products that are designed to help maintain fresh hair color

Lenose offers hydrating luxury soaps infused with signature perfumes, olive oil, and aloe vera

Ettitude makes a collection of organic bamboo bedding, bath and sleep essentials.

VYVE makes a variety of sugar-free electrolyte lollipops.

Owala makes a water bottle designed to be functional and easy to use.

Liquid I.V. sells drink mixes for any occasion that are packed with electrolytes.

Maloa offers a clean, gentle product line specifically formulated for tween skin, ages 9–13

Beyond Yoga makes a wide range of athleisure pieces designed for women.