Thingtesting's Growth Tool Surpassed SOMOS' Expectations
Thingtesting's growth tool 10x-ed SOMOS Foods' performance expectations and helped the brand drive trial and collect actionable feedback.
Latest stories on Thingtesting
A Wish List for Moms by Moms
We asked three moms what they want for Mother's Day and they shared what brands made it to the top of their lists.
Brands spotted: May 2nd, 2024
Sake made for cocktails, objects to help put your phone down, and low-calorie ice cream created by a Formula 1 driver
How Dirty Labs Drove $5000 to Whole Foods
Dirty Labs leveraged Thingtesting's Growth Tool to drive store velocities at Whole Foods Markets across roughly 30 states.
From our community: Meet Harling Ross
Harling Ross shares what brands she is relying on as a new mom and tells us about her newsletter, Gumshoe.
Brands spotted: April 25th, 2024
Sparkling water disguised as beer, furniture with Irish character, and chili crisp condiments.
Brands spotted, curated by CPGD
Bee-less honey, pasta noodle snacks, and mochi gummies
Brands spotted: April 4th, 2024
Aussie-inspired tea, luxury skincare, and Italian slippers.
Why better-for-you gummy worm brand Rotten reformulated its product for retail
To bring new shoppers into the better-for-you candy category, Rotten used customer feedback and a sampling campaign to totally revamp its product.
New campaigns live: Try New Things this week
Some of the new campaigns listed on Thingtesting this week!
Brands spotted: March 28th, 2024
Flat-pack furniture, sparkling coconut water, and 3D-printed home decor.
Day in the life: Meet Amy Liu, founder of Tower28
Tower28 founder, Amy Liu, told Thingtesting how she spends her days balancing childcare and running a business.
Industry watch: Meet Ally Dayon, founder of Cliik
Ally Dayon, the founder of Cliik, chatted with Thingtesting about launch day, his love of one-syllable brand names, and the brands that inspire him.
Brands spotted: March 21st, 2024
Cannabis-infused seltzers, streetwear from Amsterdam, and cereal for adults.
Brands spotted: March 14th, 2024
Korean pantry staples, wool sweaters, and sea moss beverages.
Brands spotted: March 7th, 2024
Boxed Italian wine, mosaic-inspired homeware items, and haircare by Beyoncé
From our community: Meet the Selleb Sisters
Selleb sisters Chloe and Claire share what brands they have spotted and tell us about their plans for 'What I Actually Bought'.
Brands spotted: February 29th, 2024
Canned apple juice, mood-boosting beer sans alcohol, and spreads made from pistachios.
Brands spotted: February 22nd, 2024
From the medicine cabinet to the pantry, here's eight brands spotted around the house.