Tower 28 Beauty reviews and discussion

The daily balancing gel cleanser is part of their popular SOS line. It’s a very gentle cleanser that lathers extremely well - almost too well. I often find it takes forever for me to rinse off completely. It doesn’t make my skin feel tight and stripped after using and really is the best to use on my most sensitive and broken out days.

I kept hearing that Tower 28’s SOS spray was the OG, best one on the market. I’ve tried other hypochlorus acid sprays in the past but didn’t think they did much but dry out my skin. I was willing to buy the real thing and see if I noticed anything different. The main difference with the SOS spray is that it is also formulated to be at a specific pH of 4.5 that is best for the skin. It also doesn’t contain any other ingredients but hypochlorus acid. I was surprised to discover this one doesn’t dry my face out at all, not even using more than once a day or spraying liberally. It’s been helping to speed up some of my really deep cystic acne.

I bought the serum concealer to use for under eye and blemish coverage. I'm loving it! Really great coverage that doesn't look cakey. I find that it works even better if I dot it on my face and then wait a few minutes. Provides lasting coverage, will buy again.

This stuff cools down redness and calms random breakouts almost instantly without any irritation. The 30 ml bottle is the perfect size to toss into a gym bag or purse for on-the-go touch-ups. It feels just like misting water on your face, but it actually works wonders for soothing stressed skin. I’m definitely upgrading to the full size once this mini runs out.

I tried the MakeWaves Mascara in shade Drift and the Swipe Serum Concealer in 2.0 BU. As someone with sensitive eyes (from dry eyes, eye strain, styes, and corneal scratches), this mascara was initially great; it didn't irritate my eyes and was easy to remove at the end of the day. However, as time went on, my eyes started burning and getting red. I also noticed my mascara kept transferring to my under eye area. I think this might've been because the formula quickly degraded, due to lack of certain preservatives. The concealer was a tad bit too light and cool toned (I'm usually a light color with cool undertones), which could've been because it was a NEUTRAL cool undertone shade. Moreover, I was disappointed with how drying the formula was, since it was advertised as a hydrating concealer with hyaluronic acid. Now that it's time to replace my mascara, I will be purchasing a different brand and I will be returning the concealer.

LOVE this item. I think its a great post workout, post airplane, post ANYTHING item that refreshes your skin. I initially got the small size to test and then bought the refillable one so I can just refill the small one and I can bring it with me everywhere! Only thing I wish was better was the price!

Tower 28 Beauty is a clean, cruelty-free, and vegan brand focused on creating fun, effective, and skin-friendly makeup. Known for its inclusive range, the products are designed to enhance natural beauty rather than mask it. With a focus on sensitive skin, Tower 28 offers lightweight, easy-to-use formulas that are both hydrating and wearable for all skin types. Their popular items, like the BeachPlease Luminous Tinted Balm and SuperDew Highlighter, deliver radiant, natural finishes that are buildable and effortless. Affordable yet high-quality, Tower 28 combines playful packaging with clean ingredients, making it a favorite for conscious consumers who want makeup that feels good on the skin.

The BeachPlease Luminous Tinted Balm by Tower 28 is a versatile 2-in-1 product for lips and cheeks. Its creamy, lightweight formula blends effortlessly, giving a natural, sun-kissed glow without looking cakey. The color is buildable, perfect for a subtle everyday tint or a more intense look when layered. Enriched with skin-loving ingredients like green tea and aloe vera, it hydrates while adding a luminous finish. Vegan, cruelty-free, and silicone-free, it’s gentle on sensitive skin. While the staying power is moderate, requiring occasional touch-ups, it remains a favorite for its effortless, radiant, and natural-looking results, ideal for daily wear.

The formula itself is lovely—it’s lightweight, comfortable, and feels hydrating on the lips without being sticky. Unfortunately, the packaging completely ruined the experience for me. The product leaked constantly, making the cap and the inside of my makeup bag a mess. I barely even used it, yet a large amount of the lip balm seemed to pour out on its own. Such a shame because the formula is great, but the packaging needs a serious redesign.

Love this spray, especially to use while traveling and after the gym, when you cannot wash your face yet but still want to feel fresh and clean. I carry a travel size with me almost everywhere. Has no smell and does not burn like other facial sprays. Highly recommend.

The lipsoftie lip treatment is super glossy and hydrating without the thickness or stickiness that other lipglosses on the market has. Great color payoff too, very opaque so you can actually see the color not a transparent wash.

While I adore most of Tower 28's makeup products, I think the "SOS Rescue Spray" is overhyped. I have the travel size spray bottle so I can keep it in my purse. First of all, the spray sucks compared to other misting sprays. Then the formula itself doesn't seem like anything special. Do I break out? No. Does my skin feel decent afterwards? I guess, though it's hard to tell much difference. As many other reviewers point out online, you buy drugstore hypochlorous acid spray for remarkably less and it does the same thing. I'd honestly skip this one.

I have combo sensitive skin which basically means half my face wants to break out and the other half gets mad at everything. This spray has been part of my nighttime routine for a while now and honestly? It just works. It’s hypochlorous acid, which sounds intense but it’s actually super gentle - it’s what your body naturally makes to heal itself. I spray it on after washing my face every night and let it do its thing before I put anything else on. What I like about it is that it calms my skin down without any drama. No stinging, no redness, no weird reactions. It keeps the oily parts of my face from acting up while not irritating the sensitive spots. It’s not a miracle product that’s going to change your life overnight, but it’s one of those quiet workhorses that just keeps things balanced. My skin feels better when I use it, and I notice when I skip it.

I found Tower 28 a brand that appeals to the youth in me - the products doesn't have actives but have more a fresh attitude. I have used their concealer in the past, but saw they had just released the Gogo Cooling Shimmer Eyeshadow Sticks. It's shimmery where it's subtle enough to wear on the weekend and even with my oily eyelids, it stayed on from morning through the early afternoon. It does have a cooling effect when you apply it which is great for use during the summer (but really, why not all year long!) The liner and shine lip kit was awesome easy to use without too much make up knowledge or skill because it's relatively light with pretty good staying power. Very solid variety of products for make up. I plan to gift this to my family and friends in their 20s and 30s!

Obsessed with the GetSet Matte Powder Blush I purchased! The packaging is really cute and convenient, the color of the blush is beautiful, and it's highly pigmented, so I know it'll last me ages. It was a great price, and shipping was fast! Overall, a great experience!

I have been so impressed with this brand. The concealer serum is the best concealer I have ever used, so when I saw they came out with sparkle eye shadow sticks I just had to grab them. They are sooooo pretty and much more pigmented than I thought they would be. Very smooth and easy to apply. I thought the “cooling effect” was probably just marketing but they actually are! It’s like a cooling water feeling on the eye which is lovely in the morning. Nice and compact so really easy to travel with which I love.

The cooling eye shimmer is possibly one of my products for the year. The light lilac (pictured) is new go-to for the week. The formulation is water-based so it dries down very quick and doesn’t budge easily. Definitely need a double cleanse when you take off your makeup.

I love every product from Tower 28! Their rescue spray makes my skin feel so clean and prevents breakouts. I also just started using the Palisades Pink setting powder, and I like how brightening it is without being overwhelmingly pink. The mascara is also a great option for lengthening, and it never flakes off on me!

Huge fan of tower28! I don’t wear a ton of makeup but what I do have from them i love. It’s easy to use and beautiful to wear. When I purchase more I will definitely buy from tower28. I like the brand and the mission

This has an awesome texture and a high pigment. It blends really nicely and blends on all different parts of the face. It really lasts all day looks much more natural than other cream blush. I have the juice balm too and it almost has too much pigment for me but I like a nude lip.