Tower 28 Beauty

4.7 • 326 Reviews

Tower 28 sells beauty products made for sensitive skin.

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Tower 28 Beauty Reviews

Tower 28 Beauty reviews and discussion

4.67

95% of reviewers would recommend to a friend

Reviews mention

  • Non-sticky, high-shine lip glosses
  • Hydrating sos skincare kit
  • Skin-friendly, buildable foundation
  • Caters to sensitive, eczema-prone skin
  • Sticky blush product
  • Tricky product shades
  • Overpriced sos spray
  • Limited makeup inclusivity

Tower 28 Beauty is a brand praised for its non-sticky, high-shine lip glosses, hydrating SOS skincare kit, and skin-friendly, buildable skin tint foundation. It is lauded for catering to sensitive and eczema-prone skin and using clean ingredients. However, some customers find the blush too sticky, some shades tricky to decipher, and the SOS spray overpriced. Negative experiences were also reported with the BeachPlease product and MakeWaves mascara, and some makeup products were criticized for lack of inclusivity.

AI summary based on Thingtesting reviews

326 reviews and posts

  • I love anything and everything by Tower 28. The concealer, SOS lippie, SOS spray, and Make Waves Mascara are staples! The mascara even comes in brown which is a must for me 🥰

  • Love the mission of this company and focus on making sensitive skin products. One of my favorite products is the facial spray!

  • Generally great products for the price point! The formulas of the concealer, moisturizer and SOS spray are all amazing and are on par with more expensive brands. The packaging quality definitely gives away the lower price point but I do not mind because the formulas are so great!

  • I have tried a lot of concealers from Sephora and Tower28 reigns supreme. In addition to being a great formula, I found that the shade range was great if you’re someone who struggles to find olive/ neutral shades. I also love the shades and texture of the lip glosses I’ve purchased. I find that the price point is incredibly reasonable. Additionally, I had to contact customer service to exchange one item and had a wonderful experience, which makes me want to continue to repurchase

  • I strongly recommend checking out Tower28. I've used some of their makeup- I use the tinted SPF, although as a no makeup girly it can be a little heavy for me. However, the shining star of their products (imo) is their SOS spray and cleanser. Since adding these to my routine, I've noticed a significant reduction in redness and sensitivity.

  • Absolutely love tower 28 and their mission to cater towards eczema prone, sensitive skin. Clean ingredients and simple products. Love!!

  • This lip treatment is amazing! It feels super smooth and not sticky at all. My lips get really dry in the winter, but this makes them so soft and hydrated. I also love that it doesn’t have a weird taste or smell. It’s lightweight but still lasts a long time, so I don’t have to keep reapplying. I’ve tried a lot of lip balms, and this one is definitely my favorite.

  • the s.o.s spray literally saved my skin i was breaking out so bad but then i started to use it and it helped so much!! i could not recommend a better product

  • I am always on the lookout for makeup founded by Asian Americans. I have purchased the foundation so many times! It’s great coverage but doesn’t feel heavy on my skin. It also follows the national eczema ingredient list so great for people with sensitive skin. Amy Liu is the founder and her story is inspiring. I listened to her on breaking beauty podcast awhile back and was so impressed by her journey. She also manages to keep her prices reasonable as I think beauty should be affordable and accessible.

  • I love their lipgloss because , when I was maybe 11 years old this was my first ever lip gloss and I loved it! I finished it and bought it 3 more times! It hink this is the perfect non sticky, shiny, and color lasting formula everyone needs! I love their SOS rescue spray because I have been using it for 1 year now and as someone who is always going between perfectly clear skin to acne, and back to clear, or having flare ups pretty often, this helps my skin feel calm and I can use it for anything!

  • I have been using the Serum Hydrating Concealer and it has changed the game for me. As someone who suffers from dry under eyes, this makes my under eye look so smooth, has great coverage and incredibly shade ranges. I loved it so much I bought multiple colors. I also picked up the SOS spray for my acne and it has completely cleared up the stubborn chin acne I was having. Love these products!

  • This toner has become an essential addition to my skincare regimen. Its versatility is unmatched, seamlessly integrating into any routine and offering endless possibilities for application. Whether used sparingly or liberally, it consistently delivers exceptional results. The formula strikes the perfect balance, being lightweight yet incredibly hydrating. I particularly appreciate its multi-functional nature; not only does it work effectively as a traditional toner within my skincare routine, but it also serves as a revitalizing treatment when applied over bare skin or makeup. Its soothing, purifying, and renewing properties make it a true standout in my collection.

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  • Purchased the Tower 28 Beauty SOS Daily Rescue Facial Spray from Sephora online for $28 for the 4oz bottle to be delivered (with a few other things). I had given up on toners because I didn't see any benefit from many, many brands, but I decided to give this product a shot when I kept hearing and reading about how it reduced redness after one use. The spray nozzle dispenses A LOT of product in a single spray that's a consistent and long mist. Even though I've seen people spray their faces upwards of six times, I felt like two pumps was plenty. I let the product dry down before applying anything else and I've grown to love to check out the before and after in a mirror as it definitely does reduce redness and irritation. I've read too that most feel it has a strong pool smell, but I don't get that at all. I'm trying to ration the mist so I don't overuse it, but it's quickly becoming my favorite product. I may end up trying a dupe version to compare, but for now this has fully met my needs and I'm looking forward to buying the travel size.

  • I discovered this brand in Sephora when I was in LA and needed an emergency face wash. As things happened, I ended up stumbling across this product used to help sensitive and red skin and have never looked back. It has a very light scent (from the actual ingredients) and works like a charm. I've since rebought a few times.

  • I love this brand! I love that it is certified friendly for people with eczema. I have tried the tower 28 spray and I’m obsessed. I spray it on my face everyday several times a day and it makes my skin so clear. I also recently tried their mascara. It’s really good.

  • Needed to reach a minimum purchase and added this to my cart as a “meh why not.” Did I discover a new favorite on a whim? Possibly yes, for now. However I love it either way! And I will definitely buy more lol I use it right after cleansing and sometimes immediately after I wake up. It’s very good with inflammation and calming my painful under skin acne. It might be small but it does wonders. 10/10

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  • I have a few Tower 28 products, but one that I will keep recommending over and over again is the SOS Daily Rescue Facial Spray. I will admit that I was skeptical about it at first—I've used other skincare products to reduce redness before. However, this stuff definitely works and helps to reduce redness for hours! I typically spray it on after putting on moisturizer and sunscreen and before any makeup. Definitely would recommend for anyone who has a lot of redness in their skin. So far I've only used a travel size bottle, but I'm planning on getting the larger bottle to refill the travel size with. It does have a bit of a chlorine smell when you first put it on (considering there is hypochlorous acid that makes sense!), but it doesn't linger for too long!

  • Great and affordable products! Tower 28 ShineOn Lip Jelly lipglosses are my FAVORITE and I think they’re so worth the money for the amount of product and quality that you’re getting. They are so lightweight and not sticky at all. They make your lips look luscious af!! Especially in the sun! I have so many shades but I think the clear one and is my fave just to add a lil oomph to a look. I haven’t tried much else other than the lip/cheek tinted balm and I enjoyed that but it wasn’t anything super special.

  • I purchased the SOS Spray after hearing rave reviews from a bunch of folks — I haven't actually noticed a difference from using it, but it's the only facial spray I have and I continue to use it because I haven't noticed any downsides. Might work really well for other people, just not me! Love their packaging and branding though! I also got their lip gloss and love it! Really unique shade, not too sticky, lasts a while. No complaints.

  • Love the packaging of this brand.

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    I’ve tried the daily rescue facial spray, as well as the mascara, and I love both the mascara leaves my lashes feeling long and it doesn’t clump. The facial spray adds moisture to my face after cleansing, and it lasts throughout the day.