4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 437 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty impresses in reviews for delivering effective, sensitive‑skin makeup and skincare—standouts include the SOS Daily Rescue Spray for calming redness and breakouts, the SunnyDays SPF 30 Tinted Sunscreen Foundation’s natural, buildable coverage, and the Swipe Serum Concealer’s smooth, crease‑resistant wear. Weaknesses surface around the MakeWaves Mascara clumping or smudging for some, occasional oxidation or shade‑matching challenges with SunnyDays, mixed longevity for cream blushes, and complaints of lip gloss scent, stickiness, or leaking packaging.
AI summary based on Thingtesting reviews
the sos spray is my go to for after the gym or a long day to freshen up my skin!! i love the way it makes my skin feel and i've noticed milder breakouts from irritation and less blemishes on my skin too.

3mo ago
The daily balancing gel cleanser is part of their popular SOS line. It’s a very gentle cleanser that lathers extremely well - almost too well. I often find it takes forever for me to rinse off completely. It doesn’t make my skin feel tight and stripped after using and really is the best to use on my most sensitive and broken out days.


Verified purchase
4mo ago
I kept hearing that Tower 28’s SOS spray was the OG, best one on the market. I’ve tried other hypochlorus acid sprays in the past but didn’t think they did much but dry out my skin. I was willing to buy the real thing and see if I noticed anything different. The main difference with the SOS spray is that it is also formulated to be at a specific pH of 4.5 that is best for the skin. It also doesn’t contain any other ingredients but hypochlorus acid. I was surprised to discover this one doesn’t dry my face out at all, not even using more than once a day or spraying liberally. It’s been helping to speed up some of my really deep cystic acne.

Verified purchase
3mo ago
I bought the serum concealer to use for under eye and blemish coverage. I'm loving it! Really great coverage that doesn't look cakey. I find that it works even better if I dot it on my face and then wait a few minutes. Provides lasting coverage, will buy again.

Verified purchase
2mo ago
I’ve been looking for a new foundation because the tinted moisturizer with sunscreen I had been using changed into a version I disliked. I was so happy to try Tower 28’s Tinted Sunscreen Foundation and have found it to be an excellent choice! Not only does it cover the face, including discolorations and sensitive areas, beautifully, it’s also comfortable to wear and looks amazing! It’s definitely my new go-to fav! I also mentioned this product in my review for Tower 28 Serum Concealer, which I also love and definitely recommend! *I received a discount for this item.


Verified purchase
2mo ago
I have finally found a concealer that works! I was overjoyed to try the Swipe Serum Concealer. The color was rich, yet the texture wasn’t too thick, so it went on well and blended perfectly! Not only that, it stayed on all day and didn’t sink into fine lines creating an under eye stripe-look! I bought it as a set along with their Broad Spectrum Tinted Sunscreen which I was equally amazed by! My skin is sensitive and has some discoloration and the tinted sunscreen made it look flawless and younger in addition to protecting it from the sun. It left my skin feeling great and breathable all day. These are my newest favorites and I’m so glad I tried them. I’ll definitely try more Tower 28 and have my eye on a few future purchases already! *I did receive a discount on this purchase



Verified purchase
3mo ago
This stuff cools down redness and calms random breakouts almost instantly without any irritation. The 30 ml bottle is the perfect size to toss into a gym bag or purse for on-the-go touch-ups. It feels just like misting water on your face, but it actually works wonders for soothing stressed skin. I’m definitely upgrading to the full size once this mini runs out.

7d ago
I just received this product so I have only been using it for a week, but so far I love it. It’s still hot in Florida in late September and I spray it anytime I’m sweaty midday and it’s already toned down new breakouts.

6mo ago
I tried the MakeWaves Mascara in shade Drift and the Swipe Serum Concealer in 2.0 BU. As someone with sensitive eyes (from dry eyes, eye strain, styes, and corneal scratches), this mascara was initially great; it didn't irritate my eyes and was easy to remove at the end of the day. However, as time went on, my eyes started burning and getting red. I also noticed my mascara kept transferring to my under eye area. I think this might've been because the formula quickly degraded, due to lack of certain preservatives. The concealer was a tad bit too light and cool toned (I'm usually a light color with cool undertones), which could've been because it was a NEUTRAL cool undertone shade. Moreover, I was disappointed with how drying the formula was, since it was advertised as a hydrating concealer with hyaluronic acid. Now that it's time to replace my mascara, I will be purchasing a different brand and I will be returning the concealer.

5mo ago
LOVE this item. I think its a great post workout, post airplane, post ANYTHING item that refreshes your skin. I initially got the small size to test and then bought the refillable one so I can just refill the small one and I can bring it with me everywhere! Only thing I wish was better was the price!

3mo ago
The formula itself is lovely—it’s lightweight, comfortable, and feels hydrating on the lips without being sticky. Unfortunately, the packaging completely ruined the experience for me. The product leaked constantly, making the cap and the inside of my makeup bag a mess. I barely even used it, yet a large amount of the lip balm seemed to pour out on its own. Such a shame because the formula is great, but the packaging needs a serious redesign.

4mo ago
Love this spray, especially to use while traveling and after the gym, when you cannot wash your face yet but still want to feel fresh and clean. I carry a travel size with me almost everywhere. Has no smell and does not burn like other facial sprays. Highly recommend.

5mo ago
The lipsoftie lip treatment is super glossy and hydrating without the thickness or stickiness that other lipglosses on the market has. Great color payoff too, very opaque so you can actually see the color not a transparent wash.

Verified purchase
I found Tower 28 a brand that appeals to the youth in me - the products doesn't have actives but have more a fresh attitude. I have used their concealer in the past, but saw they had just released the Gogo Cooling Shimmer Eyeshadow Sticks. It's shimmery where it's subtle enough to wear on the weekend and even with my oily eyelids, it stayed on from morning through the early afternoon. It does have a cooling effect when you apply it which is great for use during the summer (but really, why not all year long!) The liner and shine lip kit was awesome easy to use without too much make up knowledge or skill because it's relatively light with pretty good staying power. Very solid variety of products for make up. I plan to gift this to my family and friends in their 20s and 30s!

Verified purchase
The cooling eye shimmer is possibly one of my products for the year. The light lilac (pictured) is new go-to for the week. The formulation is water-based so it dries down very quick and doesn’t budge easily. Definitely need a double cleanse when you take off your makeup.

Verified purchase
I had this concealer on my wishlist for so long and finally got to try it! It is super creamy and blends very nicely. I found it to be a hydrating formula, it is very lightweight so it didn’t feel super heavy. I think it gives your skin a little dewy finish, it’s not matte but instead gives your skin a natural look. The applicator tip is oddly flexible, similar to a lip gloss applicator. I personally prefer doe-tip applicators but it didn’t feel super stiff. Applying it is alright but then it just seems to really get super patchy and drying. I think the texture is nice in the beginning and it doesn’t feel heavy, but then it becomes the most drying feeling ever

10mo ago
This has an awesome texture and a high pigment. It blends really nicely and blends on all different parts of the face. It really lasts all day looks much more natural than other cream blush. I have the juice balm too and it almost has too much pigment for me but I like a nude lip.


10mo ago
I’ve been using this cleanser as my daily face wash for the past few months and I think it’s a good neutral face wash. It doesn’t foam up a lot, just small suds. There’s no notable smell. There’s no oily residue left behind, which is a plus for me, but it’s very slightly drying.

9mo ago
I have been using these mascaras since I first got them and love how they wear. I have very naturally straight lashes, so I do have them lifted, but the mascara goes on beautifully and without clumps. I have also been using their new eyeshadow sticks which make for an easy, put together look in less than 5 minutes.

10mo ago
The Los Angeles in me is screaming at how Tower 28 incorporated the smallest of details in their product packaging! It features iconic places in Southern California and is consistent with their brand colors! I've used the below list of Tower 28 products the last two months and can finally provide a review on all the items I tried out! SunnyDays Tinted SPF 30 (4/5) This is a light mineral sunscreen foundation that has good coverage. It is buildable and has no white cast! I break out very easily with sunscreen yet this formula does not anger my skin! I did experience some caking but overall a solid product. Serum Concealer (3/5) The serum concealer tested my patience! The "glides like a serum" is honestly the best aspect of the concealer. However, it does cling to dry patches near my nose area. Even when I make sure all my base layers are fully dried, on occasion, this concealer causes pilling. I even tried it on with SunnyDays as the base and it still had pilling. I tried multiple moisturizers and had the pilling issue so I am not sure what the incompatibility may be with other products. Perhaps, it may be user error so I'll continue testing this out with different products to achieve better results. Intensive Rescue Serum (5/5) The Intensive Rescue Serum is the best product for spot treatment!! The bottle dispenser is a 0/5 (spits in all the wrong directions and not friendly to dispense the thicker serum)! However, I just checked the website again to see if others had the same experience. I am *so excited* to see that Tower 28 just launched a redesigned bottle with a new pump (thank you!!). SOS LipSoftie Lip Treatment (4/5) A staple for the windy yet hot fall days here in Southern California! I love the bold red color of the tube! The lip product is really non-sticky! I do wish the formulation had less ingredients such as the iron oxides, red 27 lake, and titanium dioxide but this lip product will be part of my permanent rotation.

Verified purchase