Tarte earns largely positive reviews for effective staples—especially Shape Tape concealers, long‑wear Amazonian Clay blushes, and smudge‑free tubing and Lights, Camera, Lashes mascaras—while drawing criticism for dated-feeling innovations and inconsistent formulas. Reviewers praise easy removal of tubing mascara and reliable, buildable coverage from Shape Tape Cloud and maracuja tints, but note shade-matching challenges, heaviness/creasing with classic Shape Tape, underwhelming powders and setting spray, and occasional goopy or too‑wet lip and vinyl textures.
I’ve been trying the Tarte Maneater Mascara in the trial size and so far I really like it! It gives my lashes a nice, defined look without getting clumpy, and most importantly, I haven’t experienced any flaking or crumbling throughout the day. Definitely impressed with it so far!
Wow. I just purchased the coolest skincare product tarte cosmetics has ever launched. Today I wore it under my makeup and it gave me the most effortless glowy dewy makeup look. I also attended Sephoria today and so many people complimented me on how gorgeous my skin and makeup looked. This product gave the most perfect makeup base I have ever seen.
Finding a blush that doesn't look like clown makeup on very pale skin can be a serious challenge, but Tarte’s Amazonian Clay Blush in the shade paaarty is an absolute staple in my makeup bag. In the pan, it looks like a somewhat muted, dusty rose, but on pale skin, it goes on as a gorgeous, natural-looking flush that strikes the perfect balance between nude, pink, and mauve.
The Tarte setting spray is honestly so good. A few spritzes and it instantly gives your skin that fresh, glowing finish without looking oily or heavy. It just melts everything together in the best way. What I really love is that it doesn’t feel sticky at all - no weird residue, no tightness, just lightweight comfort. It keeps makeup looking smooth while still feeling like your skin can breathe. Definitely a staple I’d recommend.
Tarte makes cruelty-free, vegan, high-performance cosmetics
In their own words
Tarte Cosmetics makeup, skincare & beauty products. Made with high-performance naturals. Cruelty-free best selling concealer, foundation, eyeshadow palettes, mascara...