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E.l.f

4.6 • 525 Reviews

E.l.f crafted cruelty-free, vegan cosmetics for everyone.

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E.l.f Reviews

Best of Thingtesting4.6

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

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Reviews and Posts

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  • 4mo ago

    As a blush girly, I’ve tried countless blushes, but I really started trying to stay away from powders and trying to use more cream formulations so this was a no-brainer to try. It is just the most beautiful shiny formula. It’s thin it gently goes over your skin and it is like a highlight and blush in one my only issue with this product is the cushion tip. It gets really oversaturated with product clumpy, and it kind of feels weird and almost unhygienic after a while so I would love to buy this formula in a different type of container or if they came out with this in a stick formulation would be even better, but if you’re not opposed to the cushion tip, it’s a great product.

  • 2mo ago

    I bought the Camo Color Corrector because I had a small bruise I was trying to blend into my skin color. Whereas the yellow was a nice color to contrast it, it didn’t stay put or blend well with other makeup and was overall ineffective.

  • 6mo ago

    This is my go-to brand for low cost, reliable and on-trend make-up products (including some decent dupes). Okay, the formulas don't feel luxe and the packaging breaks easily but when I'm on a budget these things aren't a major issue. With the cost of living biting hard, I want things that do their job, with a good selection of shades, without busting the bank, and e.l.f. delivers. I'm currently using the Camo foundation powder as a cover-up, with success, and liked the brand's primer too. It's a great brand for when you want to dabble in trends without shelling out loads.

  • 2mo ago

    This is a product every girl can appreciate. It's a liner but can also be used to color the whole lip. The tip is in the shape of a triangle to make both super easy. Although I wish it was creamier and smoother to apply, it's still worth the money. It doesn't transfer onto cups when drinking but a tad. It lasts quite a while after application and there's no harsh scent. But it does feel somewhat sticky on your lips. And the color payoff could be better. But overall it's worth trying. With the colors they have available everyone could find one that looks great on them.

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What is E.l.f?

E.l.f crafted cruelty-free, vegan cosmetics for everyone.

In their own words

Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.