E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.
I got the dupe of the space cowboy from urban decay. For $7 it is a fantastic eyeshadow. I later got space cowboy, and whilst they are similar, they are not identical. I love them both for different reasons. I also got the eyebrow soap which i am not a fan of.
I think the Elf bronzing drops are simply and absolutely terrible. They don't do anything. There is no change to my appearance when I put the drops on. I am not tanner. There is no bronzing effect. It is just a waste of money.
This formula is a standout for anyone who wants high-impact coverage without that heavy, traditional "makeup" feel. Here is a breakdown of how it performs on the skin. The "Satin" in the name is incredibly accurate. It sits perfectly in that sweet spot between a flat matte and a greasy dewy finish. It has a creamy, lightweight consistency that feels more like a high-end serum than a heavy-duty concealer.
Note on Glow: Since this is a true satin, not a matte, I did notice a slight shine after application. However, it was easily fixed with a light dusting of setting powder to lock everything in and control the luminosity exactly where I wanted it.
Coverage & Wear
• Pigmentation: It offers medium-to-full buildable coverage. It’s excellent at neutralizing redness and evening out skin texture without needing a ton of product.
• Feel: It feels weightless. You don't get that "tight" sensation throughout the day, which is a huge win for maintaining a fresh look.
4 stars only because I don't like their primers and brushes. However, their setting spray and eyebrow gel is great. I've been using their Wow Brow Gel for years now because it's simple to use, quick, and natural looking.
E.l.f crafted cruelty-free, vegan cosmetics for everyone.
In their own words
Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.