E.l.f

4.6 523 Reviews

E.l.f crafted cruelty-free, vegan cosmetics for everyone.

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E.l.f Reviews

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E.l.f earns strong reviews as a dependable, cruelty-free brand that delivers high-performing dupes and everyday staples—Power Grip Primer, Halo Glow, Camo Concealer, Wow Brow—while offering wide shade variety and solid brushes. However, reviewers report inconsistency across SKUs, issues like sticky or cakey primers, creasing concealer, drying or short-lived formulas, packaging/applicator quirks, and occasional irritation for sensitive skin.

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  • I got the dupe of the space cowboy from urban decay. For $7 it is a fantastic eyeshadow. I later got space cowboy, and whilst they are similar, they are not identical. I love them both for different reasons. I also got the eyebrow soap which i am not a fan of.

  • This formula is a standout for anyone who wants high-impact coverage without that heavy, traditional "makeup" feel. Here is a breakdown of how it performs on the skin. The "Satin" in the name is incredibly accurate. It sits perfectly in that sweet spot between a flat matte and a greasy dewy finish. It has a creamy, lightweight consistency that feels more like a high-end serum than a heavy-duty concealer. Note on Glow: Since this is a true satin, not a matte, I did notice a slight shine after application. However, it was easily fixed with a light dusting of setting powder to lock everything in and control the luminosity exactly where I wanted it. Coverage & Wear • Pigmentation: It offers medium-to-full buildable coverage. It’s excellent at neutralizing redness and evening out skin texture without needing a ton of product. • Feel: It feels weightless. You don't get that "tight" sensation throughout the day, which is a huge win for maintaining a fresh look.

  • I bought the Camo Color Corrector because I had a small bruise I was trying to blend into my skin color. Whereas the yellow was a nice color to contrast it, it didn’t stay put or blend well with other makeup and was overall ineffective.

  • As a blush girly, I’ve tried countless blushes, but I really started trying to stay away from powders and trying to use more cream formulations so this was a no-brainer to try. It is just the most beautiful shiny formula. It’s thin it gently goes over your skin and it is like a highlight and blush in one my only issue with this product is the cushion tip. It gets really oversaturated with product clumpy, and it kind of feels weird and almost unhygienic after a while so I would love to buy this formula in a different type of container or if they came out with this in a stick formulation would be even better, but if you’re not opposed to the cushion tip, it’s a great product.

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What is E.l.f?

E.l.f crafted cruelty-free, vegan cosmetics for everyone.

In their own words

Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.