Italic reviews and discussion

4.6

93% of reviewers would recommend to a friend

Reviews mention

  • Plush, hotel-quality bedding
  • Durable, sleek luggage
  • Soft, substantial cashmere
  • Elegant, well-balanced candles
  • Inconsistent apparel fit
  • Occasionally light candle throw
  • Limited product variety
  • Frequent, prolonged stockouts

Italic earns largely positive reviews for high-quality home goods—especially sateen and percale bedding, plush towels, candles, knives, and sturdy luggage—while clothing and accessories are hit-or-miss. Reviews of Italic highlight luxurious-feeling basics and durable pieces, but recurring drawbacks include inconsistent apparel fit and quality, limited variety with frequent stockouts, occasional slow shipping, and mixed customer service experiences.

AI summary based on Thingtesting reviews

291 reviews and posts

  • I’ve only tried the free weights. They are very standard and they are as good as they come. The handles have a nice texture. I’ve had them for about 6 months and have no complaints.

  • The quality of the products is exceptional, there is an active member-only Facebook group for honest reviews of products, upcoming products, and suggestions.

    Feedback

    Nothing I can think of!

  • Bought variety of things. Their home selection is solid. Clothes and handbags quality are 3.5/5

  • i adore italic for elevated home goods like the knife set, skincare exfoliators, fanny pack, and exercise clothing!

  • I’ve gotten a lot of active wear from here, along with some house hold items and a sweater as well. The quality is good and it looks like the pictures advertised.

  • Italic is very cool. They give you a luxury experience without the price. I recently purchased some of the skincare products and have been very happy. I purchased the fine mist serum which is now a summer staple for me. Its so light and refreshing and gives my skin the best glow. I also tried the exfoliant toner which is super nice, It reminds me a bit of the Paulas Choice one but I actually like it more. I will definitely be repurchasing these items.

  • italic is pretty cool. It's nice to see that popular brands have a dupe with similar quality. I've bought multiple things from Italic and do plan on purchasing more.

  • i tried a few products from their first core skincare line! the products were delightful and the packaging + containers are great for the pricepoint. would definitely love to try more from them!

    Received a free product from Italic
  • Bought cookware and its really nice quality for a great price

  • I've been debating on whether to try out Italic and I finally decided to give it a shot when I upgraded my bedding and I was NOT disappointed. The duvet is so cozy and soft. The percale duvet cover is super luxurious. Sleeping in my own bed really feels like enjoying a night in fancy hotel bed. Like a nice hotel. Like super nice. I also ordered some sunnies and they look super expensive. I am in love. I am currently spending a lot of free time filling up my cart on Italic.

    Feedback

    Nothing!

  • Caveat: I worked with Italic as an independent contractor for a few months in 2020. I was a customer first though :) This review is my honest opinion. I love unbranded high quality goods. Everything I've purchased from Italic from sheets to a cashmere sweater is high quality. Ultimately, I don't think about it once I've bought it because it just works. I just want them to increase their product line, which I know they're doing!

    Former contractor
  • I wish the benefits that apply to membership were applied to non-members, but have loved the products I've purchased. Super well-made and feels luxurious. I have a pair of sunglasses and sheets that I've purchased several years ago, and they've both held up very well.

  • Big fan of most of italic’s products. The prices are pretty reasonable and quality is high, generally. I did buy a knife from them that I’m not in love with, but most everything else I have is top notch. The towels in particular are super plush and comfy, and really have helped me give my bathroom a luxury feel.

  • Wonderful purchases from them. Bed sheets are my favorite purchase from them, a few knives too.

  • I have been following Italic since 2018, and I am continually impressed with how they continue to source and design high quality products at such prices. I am personally a fan of their towels and bedding, but I have purchased great cashmere products from them as well. Like at all the best startups, the founder is very involved in the company's operations and committed to developing the best experience for users, so very receptive to feedback. Their product range is still expanding, so it's not necessarily a one-stop shop for all your home needs, but a quick browse through their site is sure to reveal something that will catch your eye.

  • Design and fashion, and great for outdoor.

  • I was a member of Italic for a few years, but recently ended my membership. They're slow on the development, so felt that there were not many items that I wanted and they were just repeating items. Overall the quality is very good, but as a member, I felt tied to products that were no longer fitting my tastes. I guess in a sense not enough variety.

  • Recommended this to my mom because I loved the concept so much! I think their quality is great and I really appreciate their transparency into pricing. I recently bought their knife and kitchen utensil sets and was pleasantly surprised.

  • I have ordered skincare, candles, shoes, sheets, and wine glasses from italic. For every order I have enjoyed the experience, the shipping has been fast and easy, and the products themselves are of high quality. All this being said, I've just never been blown away by italic. For being ~the~ DTC white labeling company du juor, you'd think they'd be a bit more creative with their design and experience and a bit more competitively priced. I'm happy with what i've purchased (except for the wine glasses, those are too tall tbh) but i'm not going to go out of my way to purchase from them again.

    Feedback

    I like it! If you're looking for overpriced basics because you want to be shopping at the fancy store but realistically you can't, they're great.