Italic sources, develops, and curates premium goods, without the luxury branding, for affordable prices.

Italic Brings a Membership Model to Selling Premium Products

This startup is selling bags from Prada and Gucci factories — without the labels

Italic

Beauty

Men’s Clothing

Personal Care

Women’s Clothing

Leisurewear

Basics

Tech

Activewear

Outerwear

Swim

Underwear

Eyewear

Clothing

Socks & Tights

Jewelry

Bags & Luggage

Pet Accessories

Shoes

Accessories

Fragrances

Hair Care

Skin Care

Bath & Body

Phone Accessories

Bedding & Bath

Kitchen & Dining

Office Supplies

Home Improvement

Pets

Home Decor

Home

Anti-Aging

Dark Spots

Dryness

Shampoo & Conditioner

Hair Accessories

Candles

Home accents

I am happy with the quality of the products from Italic and would buy from them again. I do wish they would provide more product options (such as sizing, colors, or garments) but I understand that is something that may be a bit difficult with their business model. 

I got the women's dark green hoodie and sweatpants (I can't remember the name it was under but it is sadly not for sale anymore) and I like them! The fabric is thick but soft on the inside. It feels very high quality and the stitching on the seams appears to be done nicely. One issue I ran into was that both garments, though especially the sweatpants, shed after I washed them the first couple of times. It has gone away now and has not affected the softness of the lining but it is something to be aware of. 

The cashmere, skincare, shoes, leather goods and accessories are wonderful. As a 6’4” man, the pants run a little short but that’s not overall surprising. 

Great quality products and an added benefit that you no longer have to pay a membership fee. 

The clothes are not remotely inclusive. Their XXL pretty much tops out at a 12-14 US, which leaves out huge swathes of the possible purchasers. Their visual advertising is also not inclusive and its starting to bother me, mostly seeing white incredibly skinny folks wearing neutral color clothing. Some awareness of the fact that humanity comes in difference shapes and sizes and colors would be appreciated. 

I'd also love more information about sustainability of materials.

I joined at the very beginning, when it was subscribers only, because I liked the business model and the promise of quality at at affordable price. They've since ditched the subscription model and expanded into a large range of goods including jewelry, home, travel, pets, and more. 

Everything I've purchased has been good quality, not amazing but good, and durable. I like the transparency of cost-to-create and how that becomes a purchase price. Even though I have yet to get any of the home or kitchen items I do appreciate the options and consider Italic a go-to when I need something basic that will last.

I cannot express how much I love Italic. I have an affinity for luxury items and this brand allows me to fill my wardrobe, home (and even my puppies accessories!) with high-end items at a fraction of the cost. I've ordered cashmere scarves, gloves, hats, workout sets, dog collars, sunglasses and more and have truly been blown away by the quality of every. single. piece. 

I purchased a mystery box from Italic last year as well as purchasing some activewear. I have been really happy with the quality of everything I have purchased and will likely become an Italic bold member at some point in the future. 

I like it! If you're looking for overpriced basics because you want to be shopping at the fancy store but realistically you can't, they're great. 

I have ordered skincare, candles, shoes, sheets, and wine glasses from italic. For every order I have enjoyed the experience, the shipping has been fast and easy, and the products themselves are of high quality. 

All this being said, I've just never been blown away by italic. For being ~the~ DTC white labeling company du juor, you'd think they'd be a bit more creative with their design and experience and a bit more competitively priced. 

I'm happy with what i've purchased (except for the wine glasses, those are too tall tbh) but i'm not going to go out of my way to purchase from them again. 

All-in-all it truly depends what products you're purchasing, because the quality of the products offered by Italic varies greatly, with some being exceptional and others requiring improvement. Additionally, it's worth noting that popular items may sell out quickly and may not be available for purchase again. On a positive note, Italic rewards its customers by offering credits for writing product reviews.

I have made several purchases from Italic for clothing and accessories. While some items have been great, others have fallen short. Nevertheless, I wouldn't say that the brand is terrible, just that some products don't live up to their expectations.

Highlights - I have been extremely pleased with the cashmere joggers and premium denim jeans I purchased. The joggers are affordably priced, which aligns with the brand's values, and with the added credits I had, I was able to get an even better deal for the quality. The denim jeans are also reasonably priced and I love the wash (color) which is unique. Plus, they have a 4-way stretch which is impressive given that it doesn't compromise the quality or durability of the fabric.

Lowlights - Nothing was truly disappointing, but some of the products and fit were not up to par. For instance, the matching sweatshirt and shorts I bought did not meet my expectations and I probably wouldn't have purchased them if I had the chance to see them in person first.

Really like the site and the business model that Italic is trying to achieve. The clothing sizes are not going to fit me, so I'm really only interested in the home goods and other products. This can feel limiting at times, but I'm hopeful that they continue to expand their selection. Would also love to see more benefits for the Bold membership. 

I bought 2 candles and a kitchen knife from Italic in December. Love the quality of each of the pieces. Candles smell great and the knife is a stylish and useful addition to my kitchen. I like being able to get items similar to brand name at a good price. I also became an Italic bold member to activate some discounts; but I haven't yet purchased anything else. 

Things are often out of stock or discontinued so snag them when you can or don't get your heart set on them, you'll never know how long it will take to be back in stock or if it will be at all. Sometimes makes gifting a challenge when you have something in mind from Italic and it isn't readily available when you need it.

Early adopter to Italic - I love the brand and concept. I've purchased things across categories and everything has been great.

The challenge with Italic is primarily around fit, which is to be expected from a brand that sources from a variety of factories that supply other luxury brands. MOST of the clothing items I've purchased have fit perfectly, but the occasional item has weird proportions that are likely just similar to another brand the factory supplies. Overall, 9 out of 10 times the items fit as expected, and the reviewer community is great about leaving detailed feedback to help inform buyers prior to purchase.

Overall, Italic offers an excellent variety of high-quality products for men, women, and home, at a price that's close to unbeatable for the quality. Obviously the experience will vary by product and category, but at this point I've ordered mens clothing, mens footwear, womens clothing, womens footwear, home, and bedding, and all of the items have met or, more often, far exceeded expectations. I highly recommend the Bold membership, because it pays for itself through credit drops throughout the year and offers even bigger discounts on items periodically. 