Thingtesting - Your guide to new brands

Beauty

item beauty

A clean beauty brand co-founded by Tik-Tok star Addison Rae.

Multifunctional makeup products formulated with organic botanical oils, Ayurvedic herbs and fruit pigments. Vegan | Cruelty Free

Nailing sustainability? Kester Black craft cruelty free, 10-free, vegan nail polishes that are New Zealand designed and EU made.

A beauty brand taking the pressure out of pretty, Billie is out to overhaul your daily routine one step at a time.

Kulfi is celebrating South Asian beauty with fun and approachable beauty products designed to compliment our skin tones and undertones.

Skincare for funner flare-ups starting with eczema and hyperpigmentation.

Skincare with less guesswork and more clarity; less hype and more performance.

A sustainable hygiene company that has developed the world's first certified flushable and biodegradable sanitary pads.

Ace of Air elevates every standard for beauty and wellness with products that put people and planet above all.

The world's first & only personalized teeth whitening kit. Brilliant results in as little as 5 minutes a day.

Clean your hands and ground your mind with Cleanli Rosemary Yuzu Moisturizing Hand Sanitizer. An elevated essential your hands will love.

All-Gender personal care inspired by Eastern living and Ayurveda.

MERIT is Minimalist Beauty. Well-edited essentials, safe for body, skin, and planet, that have earned a place on your vanity.

High Attitude. High Powered Formulas. High Dedication to You and the Earth. Clean, cruelty-free, vegan, sustainable skincare, under $40.

Men's skincare reinvented. Geologie makes premium, personalized skin care for men.

Stryx is building cosmetics and skincare from the ground up for men.

Skincare for Men Who Care. Science backed, vegan skincare line for men formulated with an Ivy-league dermatologist.

Doe lashes are handcrafted silk lashes meant for all-day comfort. Wearable 15+ times with care.

Elevated hair combs, beads and bands designed for afro and textured hair.

Nourishing hand sanitizer that's better for your skin and the planet. Plant based emollients, an indulgent scent, and sustainable packaging.

Navigate newness. Go beyond the packaging.

What’s new? What’s good? What’s interesting?