Thingtesting - Your guide to new brands

Ami Colé

Ami Colé is the clean beauty brand made to celebrate melanin-rich skin. Inspired by Senegal, born in Harlem.

Clean and conscious skincare for all.

Hero is the next generation of acne care. We want to put you back in control to help restore your skin and your confidence.

Supergoop! is the first protective skincare brand that puts SPF at the forefront. Clean, Vegan, Reef Safe, Cruelty Free

a beauty brand reimagining the body category with their lightweight, long-lasting body makeup for individuals of every shade.

Exa is a clean beauty brand with makeup that's long on wear, high on standards, and big on inclusivity.

Golde makes superfood self-care for all. From latte blends to superfood skincare, all formulas are 100% natural and vegan-friendly.

Good skincare for all? Versed Skincare is non-toxic, vegan, sustainably-minded skincare brand powered by experts.

We make makeup that's safe, effective, efficient, luxurious and accessible.

ROWSE offers a clean and effective skincare routine made from raw plant-based ingredients.

Handcrafted beauty and grooming products created with natural ingredients from the Mediterranean.

The 1st customised skincare for and by melanin-rich skin. Backed by science. Made in France.

A curated selection of small-batch, premium artisan CBD products. Allay partners with nonprofits that help you do good while feeling good.

Skin positive, pro-planet beauty. BYBI creates natural, vegan, and cruelty-free skincare.

We co-create our skincare products together with our community. We strive to select effective and 100% vegan formulas.

Skincare for funner flare-ups starting with eczema and hyperpigmentation.

Wavy Blue is a new personal care brand with one simple mission: to give shine to Black men that make waves everyday, everywhere.

Akt is the no.1 natural deodorant created by professional dancers. Feel dry and confident all day long - without breaking character.

Multifunctional makeup products formulated with organic botanical oils, Ayurvedic herbs and fruit pigments. Vegan | Cruelty Free

We're top-shelf beauty that's all results, zero plastic. Our mission is to make our traditions and routines more beautiful and sustainable.