4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
I really like this brand! The products smell incredible and the ones that are repurchased me are on consistent rotation. I love the Super Dry Shampoo, body/hair oil, heat protection spray, and light hairspray.
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I'd like the tinted dry shampoo to be a bit less messy and come in a wider range of colors. I can't seem to find one that works!
My hair is something I have been trying to figure out for many years, and until recently where I have gone natural and embraced my curls, for a long time I was trying to get rid of frizziness and get my hair as straight as possible. So I heard good things about OUAI and decided to try them out. I got a particular bundle that was supposed to help with frizz that consisted of the Hair Oil, Finishing Creme, and Texturizing Hair Spray. They also gave me a sample of the Fine shampoo and conditioner. And overall, I really enjoyed the products! Especially the creme and spray, which I felt did their jobs. The hair oil on the other hand might have been a bit too much for my very thin hair and weighed it down and made it look greasy, even if I only used it a bit.
The st barts body wash and the body cream is my favorite smell and item in the world, it makes my skin feel so smooth and my friends at work always compliment the way I smell when I put it on, god I love it
Very nice smelling shampoo and conditioner. They offer a range of products for different concerns. I have used the dry shampoo foam which is so weird to use since it’s essentially mousse and I feel like it works better with styling
I love the curl cream, it's a bit harder to get hold of now for some reason but it's one of the best I've tried, lovely soft hold and nice scent, plus a bottle lasts a long time. The body + hair mist is also nice although the scent doesn't last that long.
OUAI is amazing high quality product with a reasonable price! Great smell and super luscious feel! It made my hair shiny - silky - and it felt healthier after regular use.
**Review: Ouai St. Barths Bath Gel** Ouai's St. Barths Bath Gel has become a game-changer for me. The scent is incredible, giving a fresh, clean vibe that’s like an instant escape to a tropical beach. It lathers well and leaves my skin feeling great—clean and hydrated without any greasy residue. The overall experience is top-notch, making my showers feel like a mini getaway. If you're looking for a bath gel that combines rugged quality with a touch of luxury, this is it. Highly recommended!
I've only used the detox shampoo, and honestly I feel like there wasn't much of a difference. I do live in a place with hard water, and I use hard water shampoos once a week, and those seem to be more effective. But I wanted to try out something that maybe wasn't so harsh on my hair, but the detox shampoo did not so the trick. Will probably end up gifting it to someone who wants it.
2y ago
I have very fine curly hair and love the air dry foam and hair oil. Both products help hydrate my hair and hold its shape without weighing it down.
I’ve loved the Ouai Detox and hair oil for a few months now. I think the shampoo works really well for my ultra oily hair and the hair oil just smells delightful. I use the shampoo once a week and my hair doesn’t get as oily as it used to and it isn’t too dry either. Both are pricey but last a while. One thousand percent recommend.
Love the hair oil, shampoo and conditioner good but a bit overpriced.
I feel like I have been a bit late to the Ouai game but I appreciate all the products I have tried! The thinning pills after a month of taking actually showed great improvement in my hair but also my nails as well! I love the curly creme and hair/body oil, and the smell is something I always want to bathe in!!
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The price point is a bit high, but for the signature smell and results I would say it is worth it. I wish the thinning pills also were available at Ulta instead of just Sephora, but I will still make the trip for it!
4y ago
Great! Love the look of these products
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Wave spray is too sticky & smells too floral
5y ago
Ouai is great! I started using their detox shampoo about a month ago and have already seen a huge difference in my scalp health. I can't wait to try more products from this brand.
I absolutely love ouai — it’s been a total game-changer for my curly hair. The leave-in conditioner is especially amazing. It hydrates without weighing my curls down, defines them beautifully, and leaves my hair soft, shiny, and frizz-free. It also smells fantastic and feels really lightweight, which can be hard to find in curly hair products. I’ve tried so many brands, and this one really stands out. Highly recommend if you’re looking to nourish and define your curls!
1y ago
I've used the Ouai Detox Shampoo for about a year off and on. I have relatively thin hair that needs a deep cleanse and weightless products. This shampoo is effective but even though I only use it 1-2 times a week to make it last it seems really expensive for the results I get.
Amazing scents from Ouai. The St. Bart scent is so reminiscent of piña colada tropical vacation. The St. Barts body scrub has one of the best body scrub formulas that is not gritty and perfectly melts into a delicious body wash texture.
I'm not a fan. I found this to be super overpriced in terms of quality. Not moisturizing at all! The smell was also just okay, nothing special or complex. If this wasn't in nice packaging and I was just blindly trying it, I would be like eh, next.
Smells delicious but I feel like it doesn't do much for my hair. I wanted more out of the price to be honest. Probably will not repurchase.
OUAI Detox Shampoo is a total lifesaver for removing buildup and leaving my hair feeling clean, refreshed, and lightweight. It lathers beautifully and gives my scalp that deep-clean feeling without stripping my hair or making it feel dry. The scent is luxurious and long-lasting—like a spa in a bottle! I use it once a week, and it’s amazing how it brings life back to my hair, especially after using styling products or going through busy weeks. If you’re looking for a shampoo that resets your hair and keeps it healthy and shiny, OUAI Detox Shampoo is a must-have. Highly recommend!