Ouai sells luxury hair and body care products that are affordable and nourishing.

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.

Jen Atkin

Hair Care

Ouai earns largely positive reviews for effective standouts like Detox Shampoo, Leave-In Conditioner, Hair Oil, and Wave Spray that leave hair clean, shiny, and softly textured, and for fragrances such as Melrose Place and St. Barts. Reviews also flag meaningful drawbacks: strong, lingering scents that irritate sensitive scalps, formulas that can feel drying, heavy, or sticky on some hair types, inconsistent results across shampoos/conditioners, and occasional packaging/sprayer issues. Buyers seeking sensorial formulas and a reliable weekly reset may be delighted, while scent‑sensitive users or those wanting ultra-moisturizing daily care should proceed carefully.

Ouai

Cleansing Scalp & Body Sugar Scrub

Thick Hair Shampoo

Thick Hair Conditioner

Leave-in conditioner 

Detox Shampoo

hair oil

thin conditioner

BOND REPAIR BALM

Body butter

hairspray

wave spray

body scrub

Anti-Dandruff Shampoo

Treatment Masque

Leave-In Conditioner Spray

Body Wash

Perfume

Bondi Beach Candle

Matte pomade

Curl enhancer spray 

Sugar scalp scrub

thin shampoo

Dry shampoo

Fine Hair Shampoo

Fine Hair Conditioner

Hand lotion

Curl Cream

Fine to Medium Hair Treatment Masque

Beauty

Personal Care

Fragrances

Bath & Body

Gommage du cuir chevelu et du corps (St Barts)

Air Dry Foam

OUAI X BYREDO Super Dry Shampoo

Fine ro Medium Hair Treatment Masque

Volume Spray

Body Crème

Super Dry Shampoo

Dry Texture Foam

Texturizing Hair Spray

Volumizing Hair Spray

Dry Shampoo Foam

Multitasking Hair Oil

Leave-In Conditioner 45ml

Wave Spray 6oz.

Matte Pomade

Detox Shampoo | 10 fl oz / 300 ml

About Ouai