Ouai sells luxury hair and body care products that are affordable and nourishing.

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.

Jen Atkin

Hair Care

Ouai earns strong reviews for sensorial hair care that often works—standouts include Detox Shampoo for deep, airy-clean results and the Leave-In Conditioner and Hair Oil for soft, frizz-tamed shine—yet the brand divides on performance and scent. While many praise long-lasting, addictive fragrances (St. Barts, Melrose Place, North Bondi) and chic packaging, multiple reviews report overly strong perfume, drying or sticky results from Wave Spray, occasional residue/buildup, and inconsistent efficacy across hair types.

Ouai

Cleansing Scalp & Body Sugar Scrub

Thick Hair Shampoo

Thick Hair Conditioner

Leave-in conditioner 

Detox Shampoo

hair oil

thin conditioner

BOND REPAIR BALM

Body butter

hairspray

wave spray

body scrub

Anti-Dandruff Shampoo

Treatment Masque

Leave-In Conditioner Spray

Body Wash

Perfume

Bondi Beach Candle

Matte pomade

Curl enhancer spray 

Sugar scalp scrub

thin shampoo

Dry shampoo

Fine Hair Shampoo

Fine Hair Conditioner

Hand lotion

Curl Cream

Fine to Medium Hair Treatment Masque

Beauty

Personal Care

Fragrances

Bath & Body

About Ouai