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Ouai

4.4 • 517 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

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Ouai Reviews

Best of Thingtesting4.4

Ouai earns largely positive reviews for effective standouts like Detox Shampoo, Leave-In Conditioner, Hair Oil, and Wave Spray that leave hair clean, shiny, and softly textured, and for fragrances such as Melrose Place and St. Barts. Reviews also flag meaningful drawbacks: strong, lingering scents that irritate sensitive scalps, formulas that can feel drying, heavy, or sticky on some hair types, inconsistent results across shampoos/conditioners, and occasional packaging/sprayer issues. Buyers seeking sensorial formulas and a reliable weekly reset may be delighted, while scent‑sensitive users or those wanting ultra-moisturizing daily care should proceed carefully.

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Reviews and Posts

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  • 5mo ago

    I've enjoyed the thick hair treatment masque - great to use weekly. I find that the shampoo and conditioner fragrance is on the strong floral side - it's pleasant but it's not my favorite. The products seem OK for my hair - didn't make it overly dry but wasn't amazing. However, I do LOVE the detox shampoo and have used it in the past. It feels like a deep cleanse of the hair but it doesn't leave your hair feeling like straw. My other favorite is the St. Bart's body cleanser - it transports you to a beach!

    Verified purchase

  • 6mo ago

    I have thin, fine hair that’s prone to oily roots and dry ends, so I’m always a bit cautious with new hair products. But this detox shampoo has honestly been such a win. It cleans my hair really well without making it feel dry, stripped or weirdly coated, and my roots stay fresh for so much longer. The hair mask is also really, really lovely. It’s super nourishing but somehow still lightweight, so my hair feels soft and smooth without being weighed down or greasy. My ends in particular feel so much healthier after using it. And the fragrance — I’m obsessed. I’m very much a “make everything feel like a spa day at home” kind of person, and using these products actually gives me that little self-care moment. It just makes the whole hair routine feel nicer, calmer and more enjoyable. I genuinely look forward to wash day now.

    Verified purchase

  • 2mo ago

    The OUAI Wave Spray is one of the best salt sprays I’ve tried. It gives that effortless beach texture without making hair feel crunchy or dry like a lot of sea salt sprays do. Just a few sprays adds volume, movement, and a natural matte finish. It smells amazing too, which is a nice bonus. Perfect if you want that relaxed, slightly messy style without much effort.

    Verified purchase

  • 3mo ago

    I purchased this product to use once a week for a deep clean. It definitely gets the job done and leaves my hair in the scalp feeling so clean. I double wash because I feel like that as an extra level of cleanliness. The product has a nice smell and is not overwhelming. I have fine hair and I couldn’t use this every day but once a week is perfect.

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What is Ouai?

Ouai sells luxury hair and body care products that are affordable and nourishing.

In their own words

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.