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Ouai

4.4 • 520 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

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Ouai Reviews

Best of Thingtesting4.4

Ouai impresses in reviews for intoxicating signature scents (St. Barts, Melrose Place, North Bondi) and standout performers like Detox Shampoo, leave‑in conditioner, and hair oil, which leave hair clean, soft, shiny, and frizz‑tamed. Yet reviews also flag product‑inherent drawbacks: strong, lingering fragrance that can trigger headaches, inconsistent results across shampoos/conditioners and wave spray, residue or heaviness and buildup over time, and occasional dryness from clarifying formulas.

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Reviews and Posts

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  • 6mo ago

    I've enjoyed the thick hair treatment masque - great to use weekly. I find that the shampoo and conditioner fragrance is on the strong floral side - it's pleasant but it's not my favorite. The products seem OK for my hair - didn't make it overly dry but wasn't amazing. However, I do LOVE the detox shampoo and have used it in the past. It feels like a deep cleanse of the hair but it doesn't leave your hair feeling like straw. My other favorite is the St. Bart's body cleanser - it transports you to a beach!

    Verified purchase

  • 3mo ago

    The OUAI Wave Spray is one of the best salt sprays I’ve tried. It gives that effortless beach texture without making hair feel crunchy or dry like a lot of sea salt sprays do. Just a few sprays adds volume, movement, and a natural matte finish. It smells amazing too, which is a nice bonus. Perfect if you want that relaxed, slightly messy style without much effort.

    Verified purchase

  • 3mo ago

    I purchased this product to use once a week for a deep clean. It definitely gets the job done and leaves my hair in the scalp feeling so clean. I double wash because I feel like that as an extra level of cleanliness. The product has a nice smell and is not overwhelming. I have fine hair and I couldn’t use this every day but once a week is perfect.

  • 20h ago

    I am completely obsessed with the OUAI St. Barts Body Wash. The scent is absolute heaven…it smells like a luxury tropical vacation with notes of dragon fruit, orange blossom, and coconut. Aside from the incredible smell, the formula itself is really nice. It lathers up beautifully but still feels deeply hydrating, so my skin never feels stripped or dry after rinsing.

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What is Ouai?

Ouai sells luxury hair and body care products that are affordable and nourishing.

In their own words

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.