Ouai

3.8614 Ratings

Ouai sells luxury hair and body care products that are affordable and nourishing.

Founded
2015
Headquarters
Los Angeles, CA, US
Founder
Jen Atkin
Founder attributes
Female-founded
Social links
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Ouai

Ouai Reviews

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Rate Ouai
How would you rate your experience overall?
Experience

This review is specifically regarding packaging. I've used both the wave spray and the dry shampoo foam. Both products have clogged making them unusable and unusable. I loved the product when I could get them out of the packaging but had to throw them away quickly.

Feedback

Customer service was not helpful with these issues. CS could use a refresh.

Smells amazingDifficult returnsLove the brand's mission 💕
16 days ago
Experience

I really go back and forth with Ouai products. I love them (I think?) but I just cannot justify the price. I love the packaging and I LOVE the scent of all of these products. After I shower with the shampoo and conditioner is smells like I just walked out of a $200 salon treatment, but my hair does not *look* like I did. I will still continue to keep tabs on this brand, I am interested to see what they do in the future.

Feedback

These products are too expensive for the size and outcome of the product.

Cool look & feelSmells amazing
17 days ago
Experience

I got the detox shampoo about six months ago and will never buy another shampoo again. It has helped improve the texture and strength of my hair and I've noticed a significant decrease in split/dead ends in-between haircuts. It's so good that I decant it into a small bottle when I travel so I can avoid all other shampoos. Plus, it lasts really long! I'm barely halfway through the bottle and I wash my hair every other day.

Feedback

It's always out of stock!

High qualityWorth the money 💸Smells amazing
21 days ago
Experience

Ouai is great! I started using their detox shampoo about a month ago and have already seen a huge difference in my scalp health. I can't wait to try more products from this brand.

High qualityCool look & feelWorth the money 💸Smells amazing
5 months ago
Experience

I really like this brand! The products smell incredible and the ones that are repurchased me are on consistent rotation. I love the Super Dry Shampoo, body/hair oil, heat protection spray, and light hairspray.

Feedback

I'd like the tinted dry shampoo to be a bit less messy and come in a wider range of colors. I can't seem to find one that works!

High qualityCool look & feelWorth the money 💸Smells amazing
6 months ago
Experience

Really loving using the Treatment Masque, which smells divine and leaves my hair feeling so soft, whether I leave it in for 10 minutes or several hours. A luxurious at home treat that works like a dream! Excited to try other products from the brand.

Good for gifts 🎁High qualityInnovative productWorth the money 💸Smells amazingLuxury
6 months ago
Experience

I like the scents of these products, but I'm not in love with the products themselves. I feel like the quality isn't there. I've tried Shampoo, Conditioner (Fine Hair), Body Scrub, Wave Spray, Leave In Conditioner, Dry Shampoo Foam...

Feedback

Scents are great but VERY strong.

Smells amazing
6 months ago
Experience

I have tried the Wave Spray and a few of their conditioners. I really love the texture of my hair afterwards. For reference, I have very straight, fine hair. After using Ouai products my hair still feels light but well moisturized.

Feedback

Really expensive for what I normally spend on hair care, so I use it sparingly.

Cool look & feelLuxury
7 months ago
Experience

I've only used a few of their hair products (wave spray, finishing creme + air dry foam) and none of them seem to have done anything for me, unfortunately. I always end up looking like a frizz-ball. I have loved the scents + packaging though.

Feedback

I'm not sure if there's anything to improve, or if it's just my hair type!

Travel friendly ✈️Has no effect 🤷Smells amazing
7 months ago