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Ouai

4.4 • 526 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

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Ouai Reviews

Best of Thingtesting4.4

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

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Reviews and Posts

View all 526

  • 1mo ago

    If you are trying to regrow your hair and want to use a serum that you can use on clean hair without making your hair greasy or oily looking this is a great option. Completely dries down from a clear serum and won’t notice it at all.

  • 2mo ago

    This stuff is awesome. I have thick almost curly / wavy hair and it helps make it less frizzy. Can throw some of this on my hair and then do a little bun and it’s ready to go in 10 mins with tamed hair. Also, perfect for overnight styling. Delicious smell. This is a product that I will always repurchase and have put my friend onto as well.

  • 4mo ago

    I typically love their products in this product is the only one that I’ve ever felt like made about everything else. I’ve been obsessed about the scent is fantastic. She’s sweet. She’s floral. It’s everything you would expect from one of their products. The mask itself. It’s thick it’s creamy. It’s thick just like it’s for thick hair but when I put it in and rinse it out, it doesn’t feel special. It’s pretty mad. I feel like even drugstore brands can make better ones than this so just kind of letdown.

  • 4mo ago

    I cannot say enough good things about this, it works wonders and definitely makes my hair feel stronger. It only takes three minutes and it really works so well, it smells amazing too. My hair seems more manageable and has less breakage.

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Alternatives

What is Ouai?

Ouai sells luxury hair and body care products that are affordable and nourishing.

In their own words

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.