Ouai

4.4 526 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

Shop
Reward
15% reward
Ouai Reviews

Best of Thingtesting4.4

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

Photos

Rewards
Shop
Review
Reward
15% reward

Join to earn a 15% reward

Join Thingtesting to earn a cash-based commission when you shop and review Ouai using our link.

By continuing, you agree to Thingtesting’s Terms of Service, Community Guidelines, and the use of data in the Privacy Policy

Articles

Reviews and Posts

View all 526

  • If you are trying to regrow your hair and want to use a serum that you can use on clean hair without making your hair greasy or oily looking this is a great option. Completely dries down from a clear serum and won’t notice it at all.

  • This stuff is awesome. I have thick almost curly / wavy hair and it helps make it less frizzy. Can throw some of this on my hair and then do a little bun and it’s ready to go in 10 mins with tamed hair. Also, perfect for overnight styling. Delicious smell. This is a product that I will always repurchase and have put my friend onto as well.

  • The OUAI Wave Spray is one of the best salt sprays I’ve tried. It gives that effortless beach texture without making hair feel crunchy or dry like a lot of sea salt sprays do. Just a few sprays adds volume, movement, and a natural matte finish. It smells amazing too, which is a nice bonus. Perfect if you want that relaxed, slightly messy style without much effort.

    Verified purchase

  • I purchased this product to use once a week for a deep clean. It definitely gets the job done and leaves my hair in the scalp feeling so clean. I double wash because I feel like that as an extra level of cleanliness. The product has a nice smell and is not overwhelming. I have fine hair and I couldn’t use this every day but once a week is perfect.

View all 526 reviews

Alternatives

What is Ouai?

Ouai sells luxury hair and body care products that are affordable and nourishing.

In their own words

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.