Ouai

3.910 Ratings

Real hair for real life? Ouai makes hair care and styling products designed to nourish hair and bring out natural beauty.

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Founded
2015
Headquarters
Los Angeles, CA, US
Founder
Jen Atkin
Founder attributes
Female-founded
Social links
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Ouai

Ouai Reviews
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Here’s what 10 people are saying...
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3.9
Average rating from 10 users
63%
Would recommend it to a friend
LuxuryHigh qualityCool look & feelSmells amazingWorth the money 💸
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Reviews

20 days ago
Smells amazing
2 months ago
Experience

Ouai is great! I started using their detox shampoo about a month ago and have already seen a huge difference in my scalp health. I can't wait to try more products from this brand.

High qualityWorth the money 💸Smells amazingCool look & feel
2 months ago
Experience

I really like this brand! The products smell incredible and the ones that are repurchased me are on consistent rotation. I love the Super Dry Shampoo, body/hair oil, heat protection spray, and light hairspray.

Feedback

I'd like the tinted dry shampoo to be a bit less messy and come in a wider range of colors. I can't seem to find one that works!

Cool look & feelWorth the money 💸Smells amazingHigh quality
3 months ago
Experience

Really loving using the Treatment Masque, which smells divine and leaves my hair feeling so soft, whether I leave it in for 10 minutes or several hours. A luxurious at home treat that works like a dream! Excited to try other products from the brand.

High qualityLuxuryInnovative productSmells amazingWorth the money 💸Good for gifts 🎁
3 months ago
Experience

I like the scents of these products, but I'm not in love with the products themselves. I feel like the quality isn't there. I've tried Shampoo, Conditioner (Fine Hair), Body Scrub, Wave Spray, Leave In Conditioner, Dry Shampoo Foam...

Feedback

Scents are great but VERY strong.

Smells amazing
3 months ago
Experience

I have tried the Wave Spray and a few of their conditioners. I really love the texture of my hair afterwards. For reference, I have very straight, fine hair. After using Ouai products my hair still feels light but well moisturized.

Feedback

Really expensive for what I normally spend on hair care, so I use it sparingly.

Cool look & feelLuxury
3 months ago
Experience

I've only used a few of their hair products (wave spray, finishing creme + air dry foam) and none of them seem to have done anything for me, unfortunately. I always end up looking like a frizz-ball. I have loved the scents + packaging though.

Feedback

I'm not sure if there's anything to improve, or if it's just my hair type!

Has no effect 🤷Travel friendly ✈️Smells amazing
3 months ago
Experience

My hair is something I have been trying to figure out for many years, and until recently where I have gone natural and embraced my curls, for a long time I was trying to get rid of frizziness and get my hair as straight as possible. So I heard good things about OUAI and decided to try them out. I got a particular bundle that was supposed to help with frizz that consisted of the Hair Oil, Finishing Creme, and Texturizing Hair Spray. They also gave me a sample of the Fine shampoo and conditioner. And overall, I really enjoyed the products! Especially the creme and spray, which I felt did their jobs. The hair oil on the other hand might have been a bit too much for my very thin hair and weighed it down and made it look greasy, even if I only used it a bit.

LuxuryCustom personalizationHigh quality
3 months ago
Experience

I love the Ouai thick hair products! They have a clean look and feel, and always have promised outcomes delivered for my hair. You can try samples through Sephora to find what works for you. Their sprays and oils are 100% worth the money.

Feedback

Their shampoos and conditioners are pricey, but their oils and sprays are very much worth the money!

4 months ago
Experience

I love their scalp scrub! Smells amazing and after I've finished with it on my hair I use it everywhere else as a scrub and it works amazingly.

Feedback

Pricey but I love it as it is!

Good for gifts 🎁Cool look & feelSmells amazing