Ouai

4.4 • 535 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

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Ouai Reviews

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Ouai earns largely positive reviews for decadent, lingering fragrances and effective standouts like Detox Shampoo, Leave‑In Conditioner, Curl Crème, and Hair Oil, which leave hair clean, soft, shiny, and more manageable. Reviews also flag weaknesses: some shampoos/conditioners feel drying or heavy with buildup, performance can be hit‑or‑miss across hair types, and several users find the scents overpowering or headache‑inducing.

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  • If you are trying to regrow your hair and want to use a serum that you can use on clean hair without making your hair greasy or oily looking this is a great option. Completely dries down from a clear serum and won’t notice it at all.

  • OUAI St. Barts Gentle Body Wash smells like a tropical vacation! The warm, beachy scent makes every shower feel luxurious, and it leaves my skin feeling clean, soft, and refreshed. I love that it lathers well and pairs perfectly with the St. Barts body cream. A great way to bring vacation vibes into my everyday routine!

  • OUAI St. Barts Moisturizing Body Cream smells like a tropical vacation! The warm, beachy scent is amazing, and the rich cream leaves my skin feeling soft, smooth, and hydrated. I love that it feels luxurious without being overly greasy, and the scent makes it feel like a little everyday escape. Perfect for summer!

  • OUAI Leave-In Conditioner in St. Barts smells like a tropical vacation! The warm, beachy scent is amazing, and it leaves my hair feeling soft, smooth, and easy to detangle. I love that it helps reduce frizz and adds moisture without weighing my hair down. A great everyday product that makes my hair smell incredible!

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Alternatives

What is Ouai?

Ouai sells luxury hair and body care products that are affordable and nourishing.

In their own words

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.