4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 520 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for intoxicating signature scents (St. Barts, Melrose Place, North Bondi) and standout performers like Detox Shampoo, leave‑in conditioner, and hair oil, which leave hair clean, soft, shiny, and frizz‑tamed. Yet reviews also flag product‑inherent drawbacks: strong, lingering fragrance that can trigger headaches, inconsistent results across shampoos/conditioners and wave spray, residue or heaviness and buildup over time, and occasional dryness from clarifying formulas.
AI summary based on Thingtesting reviews
6mo ago
I've enjoyed the thick hair treatment masque - great to use weekly. I find that the shampoo and conditioner fragrance is on the strong floral side - it's pleasant but it's not my favorite. The products seem OK for my hair - didn't make it overly dry but wasn't amazing. However, I do LOVE the detox shampoo and have used it in the past. It feels like a deep cleanse of the hair but it doesn't leave your hair feeling like straw. My other favorite is the St. Bart's body cleanser - it transports you to a beach!

Verified purchase
The OUAI Wave Spray is one of the best salt sprays I’ve tried. It gives that effortless beach texture without making hair feel crunchy or dry like a lot of sea salt sprays do. Just a few sprays adds volume, movement, and a natural matte finish. It smells amazing too, which is a nice bonus. Perfect if you want that relaxed, slightly messy style without much effort.

Verified purchase
3mo ago
I purchased this product to use once a week for a deep clean. It definitely gets the job done and leaves my hair in the scalp feeling so clean. I double wash because I feel like that as an extra level of cleanliness. The product has a nice smell and is not overwhelming. I have fine hair and I couldn’t use this every day but once a week is perfect.

I am completely obsessed with the OUAI St. Barts Body Wash. The scent is absolute heaven…it smells like a luxury tropical vacation with notes of dragon fruit, orange blossom, and coconut. Aside from the incredible smell, the formula itself is really nice. It lathers up beautifully but still feels deeply hydrating, so my skin never feels stripped or dry after rinsing.

I typically love their products in this product is the only one that I’ve ever felt like made about everything else. I’ve been obsessed about the scent is fantastic. She’s sweet. She’s floral. It’s everything you would expect from one of their products. The mask itself. It’s thick it’s creamy. It’s thick just like it’s for thick hair but when I put it in and rinse it out, it doesn’t feel special. It’s pretty mad. I feel like even drugstore brands can make better ones than this so just kind of letdown.

2mo ago
I cannot say enough good things about this, it works wonders and definitely makes my hair feel stronger. It only takes three minutes and it really works so well, it smells amazing too. My hair seems more manageable and has less breakage.

3mo ago
I absolutely love the St. Barts scent line. This is one of my favorite moisturizers and I actually finished it (even though I have lots of half full products to choose from). The texture is perfect for when you get out of the shower and there's a fresh scent.

4mo ago
I have incredibly fine hair that gets oily very fast. I use the detox shampoo once a week to really cleanse my hair of all the buildup my hair feels like all the gunk has been gotten out after using it and looks fantastic for the next two days without any dry shampoo.

Verified purchase
3mo ago
This detox was a hair saver. From Lake water, well water, products, treated city water… my hair has been thru it. I needed a shampoo to detox my locks! I keep A trail size in my carry on to clean my hair from all the travel woes my hair goes thru. Clean hair is healthy hair.

11d ago
This smells absolutely devine! It keeps me moisturized all day and the smell lasts for hours. I personally pair it with the St. Barts body wash that way the smell lasts longer. It’s a thick body cream which i really like.

2mo ago
Absolutely delicious smell. It leaves the body feeling smooth and soft. A bit difficult to apply on the scalp and wash out due to it's large sugar pieces, so I use it on my body more than scalp. I feel like it has little to no effect for the scalp here. Quiet expensive, would probably not repurchase.


2mo ago
Absolutely love this product. Sometimes my hair feels heavy and using this cleansing detox shampoo leaves it feeling light and "clean" again, removing build up from other products that weigh the hair down over time. Highly recommend.

20d ago
I didn't even know this brand made deodorant but, now that I do, I'm willing to splurge. This smells heavenly. It goes on smooth, doesn't make a mess and lasts for hours. My new favorite product - looking forward to trying the other scents.

4mo ago
I’ve only tried the hair oil, but it was so good that I went back to buy more. I love the simplicity of the products; they smell nice and work very well for my hair.
4mo ago
I've really enjoyed this hair oil! It leaves my hair feeling fresh and hydrated without making it feel weighted down. The smell is nice and fresh but not too fake. I use it on my damp hair, after washing and also on the ends of my dried hair. Keeping my hair nice and hydrated!
4mo ago
I recently tried Ouai's dry shampoo foam, and I must say I am absolutely impressed! This innovative product completely changed the way I think about dry shampoo. The foam texture feels luxurious and lightweight, making it easy to apply without leaving any residue. It instantly refreshes my hair, absorbing oil and giving my roots a much-needed lift. What I love most is that it doesn’t leave the chalky feeling that traditional dry shampoos sometimes do. Instead, my hair feels clean and soft, with a lovely scent that lasts throughout the day. Plus, it’s so convenient for those busy mornings or when I need a quick refresh before heading out. Overall, I highly recommend Ouai’s dry shampoo foam to anyone looking for an effective and stylish way to maintain beautiful hair between washes. It's a game-changer!
I have thin, fine hair that’s prone to oily roots and dry ends, so I’m always a bit cautious with new hair products. But this detox shampoo has honestly been such a win. It cleans my hair really well without making it feel dry, stripped or weirdly coated, and my roots stay fresh for so much longer. The hair mask is also really, really lovely. It’s super nourishing but somehow still lightweight, so my hair feels soft and smooth without being weighed down or greasy. My ends in particular feel so much healthier after using it. And the fragrance — I’m obsessed. I’m very much a “make everything feel like a spa day at home” kind of person, and using these products actually gives me that little self-care moment. It just makes the whole hair routine feel nicer, calmer and more enjoyable. I genuinely look forward to wash day now.

Verified purchase
8mo ago
loving the scalp serum so far - smells great and doesn't leave any residue. seems to be helping with thickness and hair health as well. love their leave-in conditioner as well, recommend all the products i've tried!

7mo ago
I’ve tried several OUAI products, from travel kits to full-size essentials. Everything is gentle and effective, and the clean, fresh fragrances really stand out across the line. The OUAI Makes Scents Discovery set and the travel sets are a great way to sample without committing, and while the products aren’t radically different from other high-end brands, they’re reliable staples with really nice scents. In the past, I also tried their Anti-Dandruff Shampoo, which I found quite effective.

Verified purchase
7mo ago
My first Ouai order! I’m glad I assumed correctly, I really like OUAI’s hair and body mists. The scents are clean, modern, and don’t feel overly sweet or cheap like a lot of body sprays can. They last longer than I expected for a mist and are noticeable without being overpowering. I also like that they work well in hair without making it feel dry or sticky, which makes them easy to reapply throughout the day. Overall, they’re a great option if you want something light, versatile, and polished without committing to a full perfume. Cute gift, but the contents in the box did get shaken around a bit.
