4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 535 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for decadent, lingering fragrances and effective standouts like Detox Shampoo, Leave‑In Conditioner, Curl Crème, and Hair Oil, which leave hair clean, soft, shiny, and more manageable. Reviews also flag weaknesses: some shampoos/conditioners feel drying or heavy with buildup, performance can be hit‑or‑miss across hair types, and several users find the scents overpowering or headache‑inducing.
AI summary based on Thingtesting reviews
3mo ago
If you are trying to regrow your hair and want to use a serum that you can use on clean hair without making your hair greasy or oily looking this is a great option. Completely dries down from a clear serum and won’t notice it at all.


OUAI St. Barts Gentle Body Wash smells like a tropical vacation! The warm, beachy scent makes every shower feel luxurious, and it leaves my skin feeling clean, soft, and refreshed. I love that it lathers well and pairs perfectly with the St. Barts body cream. A great way to bring vacation vibes into my everyday routine!

OUAI St. Barts Moisturizing Body Cream smells like a tropical vacation! The warm, beachy scent is amazing, and the rich cream leaves my skin feeling soft, smooth, and hydrated. I love that it feels luxurious without being overly greasy, and the scent makes it feel like a little everyday escape. Perfect for summer!

OUAI Leave-In Conditioner in St. Barts smells like a tropical vacation! The warm, beachy scent is amazing, and it leaves my hair feeling soft, smooth, and easy to detangle. I love that it helps reduce frizz and adds moisture without weighing my hair down. A great everyday product that makes my hair smell incredible!

OUAI Leave-In Conditioner in North Bondi smells fresh, clean, and luxurious! It leaves my hair feeling soft, smooth, and easy to detangle without weighing it down. I love that it helps tame frizz while adding moisture and making my hair more manageable. The beautiful scent is a bonus that makes my hair care routine feel extra special!

OUAI Leave-In Conditioner in Melrose Place smells amazing and leaves my hair feeling soft, smooth, and easy to manage. I love how it helps detangle my hair, reduce frizz, and add moisture without weighing it down. The floral scent is a lovely bonus that makes my hair smell fresh and luxurious all day!

The OUAI St. Barts Scalp & Body Scrub smells amazing and feels like a tropical getaway! I love the warm, beachy scent and how the scrub exfoliates away buildup, leaving my skin feeling soft, smooth, and refreshed. It’s a great addition to a shower routine when I want to feel extra clean and pampered!

3mo ago
This stuff is awesome. I have thick almost curly / wavy hair and it helps make it less frizzy. Can throw some of this on my hair and then do a little bun and it’s ready to go in 10 mins with tamed hair. Also, perfect for overnight styling. Delicious smell. This is a product that I will always repurchase and have put my friend onto as well.

I typically love their products in this product is the only one that I’ve ever felt like made about everything else. I’ve been obsessed about the scent is fantastic. She’s sweet. She’s floral. It’s everything you would expect from one of their products. The mask itself. It’s thick it’s creamy. It’s thick just like it’s for thick hair but when I put it in and rinse it out, it doesn’t feel special. It’s pretty mad. I feel like even drugstore brands can make better ones than this so just kind of letdown.

3mo ago
Even if I’m not a big fan of floral scents, I usually enjoy the rose ones, but the fragrance of this one was definitely not my favorite. That being said, the body wash formula itself is actually really nice and non-drying. It lathers up well in the shower, and the travel size is convenient for throwing into a gym bag or suitcase.

3mo ago
I am completely obsessed with the OUAI St. Barts Body Wash. The scent is absolute heaven…it smells like a luxury tropical vacation with notes of dragon fruit, orange blossom, and coconut. Aside from the incredible smell, the formula itself is really nice. It lathers up beautifully but still feels deeply hydrating, so my skin never feels stripped or dry after rinsing.

I splurged on this thickening spray. It smells amazing and feel great in my hair. It doesn’t leave any residue or film. I find the best results are after my hair has air dried for a bit but is still damp. I spray a little bit throughout my roots and continue to let my hair air dry. It’s expensive so I use it sparingly. I tend to use it more when I know I’m going to wear my hair down.

3mo ago
This curl crème provides excellent definition while keeping curls soft, bouncy, and free from crunch. It helps reduce frizz, adds lasting moisture, and leaves curls looking healthy throughout the day. It's a great styling product for anyone looking to enhance their natural curl pattern with a lightweight finish.

3mo ago
The Ouai Detox Shampoo is a staple for me. I will use it for maintenance about every two weeks or whenever I feel like I have a lot of buildup from products or if it’s been a while since I washed my hair and need a deep clean. Whichever comes first. My hair and scalp feel so clean after using it and I notice my volume is always better right after. I do follow it up with a moisturizing shampoo and light conditioner on my roots because it does make my hair feel dry but with that process my scalp and hair feel so clean and refreshed and unclogged if that makes sense. I even bought the refill so I’m never without it. The deodorant in Cape Town smells so nice and is really gentle on my skin. I use it more for the scent than anything. I’ll use something more heavy duty for sweating and BO then use this on top for the smell alone and it works well that way. The scent is light and earthy. The body and hair sprays were such a nice surprise! They last surprisingly well, especially in my hair, and the scents are SO GOOD. St. Barts is sweet and tropical. It’s really fruity and juicy. Like fruit on the beach. Santorini smells so clean and fresh. It smells like being on a bright white boat in crystal clear water. Ibiza is a warm, sweet, spicy gourmand. I love it so much. It smells like vanilla with cinnamon and a bit of rum but it’s not masculine. I could see this being more of a cold weather scent but it’s also gorgeous on a summer night. They don’t last all that well on skin but I can smell them in my hair for a few hours! Definitely one of the better body and hair mists I’ve tried.

Verified purchase
11d ago
This was a Sephora checkout line impulse buy. I like it! For context I have very thick curly hair. I try to blow out my hair with my shark when its wet but I like this for when I'm traveling and have to let my hair air dry. My sister in law used it once and was like where can I get one of these.

1mo ago
I’m genuinely impressed by this shampoo. I picked it up without expecting much, but it has quickly become one of my favourites. It leaves my hair feeling properly washed without that heavy or coated feeling, and my scalp feels really fresh afterwards.

Verified purchase
4mo ago
This smells absolutely devine! It keeps me moisturized all day and the smell lasts for hours. I personally pair it with the St. Barts body wash that way the smell lasts longer. It’s a thick body cream which i really like.

5mo ago
Absolutely delicious smell. It leaves the body feeling smooth and soft. A bit difficult to apply on the scalp and wash out due to it's large sugar pieces, so I use it on my body more than scalp. I feel like it has little to no effect for the scalp here. Quiet expensive, would probably not repurchase.


5mo ago
Absolutely love this product. Sometimes my hair feels heavy and using this cleansing detox shampoo leaves it feeling light and "clean" again, removing build up from other products that weigh the hair down over time. Highly recommend.

1mo ago
Ouai hasta a great variety of body and hair products. My favorite is the detox shampoo, the way my scalp feels clean after every use is amazing. It doesn't feel like super dry either. Everything from this store is amazing honestly

Verified purchase