Ouai

4.4 398 Reviews

Ouai sells luxury hair and body care products that are affordable and nourishing.

Best of Thingtesting
Ouai Reviews

Ouai reviews

Best of Thingtesting4.37

Best of Thingtesting #1 in Hair Care

85% of reviewers would recommend to a friend

Reviews mention

  • Richly scented hair products
  • Effective detox shampoo
  • Beneficial leave-in conditioner
  • Enhances hair health
  • Lack of nourishment
  • High price point
  • Overpowering scent
  • Ineffective for some

Ouai is highly praised for its richly scented and effective hair care products, including the popular Detox Shampoo, Hair Oil, and Leave-in Conditioner. However, some customers found the products lacking in nourishment and effectiveness. Additionally, the high price point and the overpowering scent have been noted as weaknesses.

AI summary based on Thingtesting reviews

398 reviews and posts

  • I heard about this brand on several radio programs with the hosts extolling the delightful experience it was using Ouai hair care products - superior softness, clean, easy to comb/brush - as described it was the best shampoo ever created. It caught my interest, and I decided to give it a try. My first challenge was figuring out how the product name was spelled! Since I had only heard the ad on the radio - I was a little stumped. I did find the spelling; I ordered the product and tried the shampoo. The shampoo was quite luxurious, and I liked how my hair felt afterwards. My challenge was the fragrance. It just didn't work for me. I wasn't motivated to try other products, so I haven not

  • I love The Ouai leave in conditioner. I have fine hair, so sometimes it's hard to find the balance between moisture and stringiness. This leave in definitely finds the perfect level of moisture for me. And it smells good!

  • My favorites are the perfume, body washes, and shampoo. Unfortunately, the products are very pricey and I can't justify purchasing them! In terms of quality, I find the quality fantastic and the perfume scent lasts for a really long time.

  • OUAI is amazing high quality product with a reasonable price! Great smell and super luscious feel! It made my hair shiny - silky - and it felt healthier after regular use.

  • **Review: Ouai St. Barths Bath Gel** Ouai's St. Barths Bath Gel has become a game-changer for me. The scent is incredible, giving a fresh, clean vibe that’s like an instant escape to a tropical beach. It lathers well and leaves my skin feeling great—clean and hydrated without any greasy residue. The overall experience is top-notch, making my showers feel like a mini getaway. If you're looking for a bath gel that combines rugged quality with a touch of luxury, this is it. Highly recommended!

  • everything I tried from OUAI is phenomenal. my absolute favourite is Cleansing Scalp & Body Sugar Scrub. it's an amazing scrub that smells like roses. luxury in your bathroom at an affordable price!

  • I loved how OUAI made my hair feel, very soft and silky. The price is definitely on the higher side but I think it is worth it!

  • Sustainable, natural, clean hair and skin products with great scents. Fresh and leave my hair and skin feeling invigorated!

  • I have tried quite a few of these products but there has only been one that I have actually liked and continue to use. The air dry foam is super nice and I use it after almost every shower. It's perfect if you are feeling lazy and want soft waves. It helps decrease greasy, crunchy, or frizzy curls.

  • This ry didn't do anything to my hair. I have curly and dry hair and my curls were just meh after using their shampoo.

  • They have the best products

  • I love Ouai! I've used their shampoo and conditioner, along with their hair gloss, hair oil, and hair mask. My hair feels so smooth after using it and prevents damage. The hair oil / leave in conditioner is 10/10, takes away every flyaway, and hydrates my hair.

  • I’ve got to hand it to OUAI—when it comes to hair care, they’ve got me wrapped around their sulfate-free little finger! I’ve tried the shampoo, conditioner, body wash, scrub, and even the extra strength cream conditioner. Let me tell you, my bathroom looks like a shrine to OUAI The shampoo and conditioner work wonders on my hair, making it feel like I just left a salon. The only thing I wish is that they had a bit more scent. Don't get me wrong, I love subtlety, but a bit more "oomph" wouldn’t hurt, you know? Suprised people say its weak! And let's talk about their other products! The body wash and scrub are staples in my self-care routine. But wait, it gets better—OUAI makes an insanely high-priced dog shampoo, and of course, my pampered pup has it. Honestly, I think he begs for bath time just to flaunt his luxe lifestyle. Picture this: my dog giving me those “puppy eyes,” basically begging me to use his $30-a-bottle shampoo. I can almost hear him saying, “Only the best for me, human!” 😂

  • I've honestly loved every Ouai product I've tried, but the detox shampoo is my favorite. I'm a once-a-week hair washer except during the summer, so I use this almost every wash to get out any buildup from dry shampoo, styling products and sweat. It's way more gentle and less stripping/drying than every other clarifying shampoo I've tried. And the smell is divine ... no wonder they sell it as a perfume now! When I use this my scalp feels clean and fresh but still moisturized and not overly dry, and my hair feels soft instead of like straw, which has been an issue with some other detox shampoo products. Highly recommend! (And pairs great with the Ouai dry shampoo when you're trying to stretch between washes!)

  • The scalp serum from Ouai is a revelation: light and refreshing, it's the perfect addition to your daily routine, leaving hair nourished without any hint of greasiness.

  • I've really enjoyed my Detangling and Frizz Fighting Leave In Conditioner. It definitely helps when brushing out my fine, wet hair. I've noticed that my hair feels shinier and softer on the days I use it. The only downside is that the fragrance is STRONG.

  • Great variety of shampoos and conditioners available, the hair oil is not ideal for thick hair but great for finer hair not weighing hair down.

  • The St. Barts scent is AMAZING! If you’re a vanilla girly then this is for you! Feels good on your skin going on, and your skin feels amazing!

    Purchaser
  • I use the fine hair shampoo and detox shampoo regularly. I have really fine hair that gets oily quickly, and this shampoo works great for me! I always shampoo twice, and I generally use the detox shampoo first if my hair feels really gross. I love the refill bags because you money and reduce plastic use.

  • Seriously my favorite haircare brand ever. I use their Detox Shampoo on my thick curly hair and my hair is always super clean, smooth, and frizz-free. It's a realllllly steep price point, but it's worth the investment for me. I also love their leave-in conditioner for hair health and the smell of the St. Barths line is divine. Highly rec.