Ouai sells luxury hair and body care products that are affordable and nourishing.

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.

Jen Atkin

Hair Care

Ouai earns largely positive reviews for effective standouts like Detox Shampoo, Leave-In Conditioner, Hair Oil, and Wave Spray that leave hair clean, shiny, and softly textured, and for fragrances such as Melrose Place and St. Barts. Reviews also flag meaningful drawbacks: strong, lingering scents that irritate sensitive scalps, formulas that can feel drying, heavy, or sticky on some hair types, inconsistent results across shampoos/conditioners, and occasional packaging/sprayer issues. Buyers seeking sensorial formulas and a reliable weekly reset may be delighted, while scent‑sensitive users or those wanting ultra-moisturizing daily care should proceed carefully.

Ouai

Cleansing Scalp & Body Sugar Scrub

Thick Hair Shampoo

Thick Hair Conditioner

Leave-in conditioner 

Detox Shampoo

hair oil

thin conditioner

BOND REPAIR BALM

Body butter

hairspray

wave spray

body scrub

Anti-Dandruff Shampoo

Treatment Masque

Leave-In Conditioner Spray

Body Wash

Perfume

Bondi Beach Candle

Matte pomade

Curl enhancer spray 

Sugar scalp scrub

thin shampoo

Dry shampoo

Fine Hair Shampoo

Fine Hair Conditioner

Hand lotion

Curl Cream

Fine to Medium Hair Treatment Masque

Beauty

Personal Care

Fragrances

Bath & Body

Gommage du cuir chevelu et du corps (St Barts)

Air Dry Foam

OUAI X BYREDO Super Dry Shampoo

Fine To Medium Hair Treatment Masque 8.0 oz

Volume Spray

Body Crème

Super Dry Shampoo

Dry Texture Foam

Fine Hair Shampoo 300ml

Hand Lotion

Heat Protection Spray 126g

Melrose Place Eau de Parfum

Texturizing Hair Spray

Volumizing Hair Spray

Dry Shampoo Foam

Multitasking Hair Oil

Leave-In Conditioner 45ml

Wave Spray 6oz.

Matte Pomade

Detox Shampoo 300 ml

Leave In Conditioner Travel

OUAI Air Dry Foam 4 oz/ 120 mL

Hair Oil

Leave

Thick Shampoo

Fine Shampoo

OUAI Mini Detangling and Frizz Fighting Leave in Conditioner 1.5 oz/ 45 mL

Treatment Mask For Fine To Medium Hair -

Travel Melrose Place Eau de Parfum

Wave Spray Luxe

Travel Hair Oil

OUAI Treatment Mask for Fine and Medium Hair 8 oz/ 236 mL

OUAI Fine Hair Shampoo 32 oz/ 946 mL

OUAI Mini Thick Hair Shampoo 3 oz/89 mL

Body Creme

OUAI Mini Cape Town Super Dry Invisible Dry Shampoo Cape Town 2 oz/56 g

Detox Shampoo Travel

OUAI Hand Lotion 16.0 oz

Scalp And Body Scrub

OUAI Mini Melrose Place Eau De Parfum 0.34 fl oz/ 10 mL

OUAI Melrose Place Hair and Body Mist with Rose + Champagne 3.3 oz/97 mL

Super Dry Shampoo Cape Town Full Size

Lightweight Hair Oil For Frizz Control -

Melrose Place Eau de Parfum -

Wave Spray

OUAI Mini Hair Oil 0.45 oz/ 13 mL

OUAI Mini Treatment Mask for Fine and Medium Hair 3.4oz/100 mL

Shampoo Fine

Thick Conditioner

Beauty - Donna Air Dry Foam Trasparente Unique

Texturising Hair Spray

Fur Bebe Pet Shampoo

Fine Conditioner

Matte Pomade Style

Leave-In Conditioner

OUAI Melrose Place Eau De Parfum 1.7 oz/ 50 mL

Fine-Medium Hair Treatment Masque

Conditioner Fine

Hair Oil Travel Size

Fine To Medium Hair Treatment Masque

Travel Leave

Scalp & Body Scrub

Leave In Conditioner

Conditioner For Fine Hair -

OUAI Fine Hair Conditioner 32 oz/ 946 mL

OUAI Hair Oil 1.5 oz/ 45 mL

Melrose Place Scalp & Body Scrub

OUAI Mini Melrose Place Super Dry Invisible Dry Shampoo Melrose Place

OUAI Thick Hair Conditioner 32 oz/ 946 mL

Shibuya Body Creme

250gr Scalp & Body Scrub

OUAI Mini Fine Hair Conditioner 3 oz / 89 ml

OUAI Mini Detox Clarifying Shampoo with Apple Cider Vinegar 3 oz/ 89 mL

OUAI Cleansing Scalp & Body Sugar Scrub 8.8 oz/ 250 g

Thick Hair Conditioner Refill

OUAI Thick Hair Shampoo 32 oz/ 946 mL

Detangling And Frizz Control Leave

OUAI Detangling and Frizz Fighting Leave In Conditioner 4.7 oz/ 140 mL

Melrose Place Eau De Parfum

OUAI Detox Clarifying Shampoo with Apple Cider Vinegar 32 oz/946 mL

Fine/medium Treatment Massque Travel Size

OUAI Mini Thick Hair Conditioner 3 oz / 89 mL

OUAI Mini Fine Hair Shampoo 3 oz/89 mL

Super Dry Shampoo Melrose Place Full Size

Wave Spray Travel

Melrose Place Eau de Parfum Travel

Dean Street Hand Lotion

Ouai products