Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • everything I tried from OUAI is phenomenal. my absolute favourite is Cleansing Scalp & Body Sugar Scrub. it's an amazing scrub that smells like roses. luxury in your bathroom at an affordable price!

  • I have tried quite a few of these products but there has only been one that I have actually liked and continue to use. The air dry foam is super nice and I use it after almost every shower. It's perfect if you are feeling lazy and want soft waves. It helps decrease greasy, crunchy, or frizzy curls.

  • This ry didn't do anything to my hair. I have curly and dry hair and my curls were just meh after using their shampoo.

  • This shampoo and conditioner has been a GAME CHANGER for me -- and it's for real, not just because I like the packaging. The luxury hype and price point match up with the results -- see for yourself. My thin, often times frail and breaking hair is now nourished and growing.

  • Got a free sampler from Sephora and it smells amazinggg

    Received a free product from Ouai
  • Love a packaging still even though lot's of brands have a similar look now. Have not been a huge fan of the shampoo and conditioner, I believe there are better, more target oriented options out there. I do love the leave in conditioner for my wavy hair, it works well and smells great! Love the scents over all.

  • Love their rose scalp sugar scrub. It smells and feels amazing. I tried an exfoliating scalp scrub from another company and hated it; ended up throwing it away. The Ouai scrub moves well through your hair to actually apply it to your scalp without it being to sticky or tacky and getting caught all in your hair before making it to your scalp. I found the curl enhancing spray to be okay, but nothing spectacular.

  • I tried their leave-in conditioner, and it was okay. It doesn't leave my hair quite as soft and frizz-free as other leave-ins, but it does the job in a pinch. I mostly use my bottle when I'm traveling now since it's travel-size.

  • I got a sample of the leave-in conditioner and I love it. The smell is amazing and it leaves my hair feeling great. I will be trying more products!

  • Ive tried a couple products from this brand and would definitely try more - Ive had the milky leave in conditioner (not sure of the name) and I am still using the Detox shampoo about once a week, my partner uses it as well! Big fan, leaves my hair and scalp feeling clean and fresh especially after periods of a lot of dry shampoo or when my hair is in need of a deep clean. Smells are nice, im often turned off from products if they're overly fragranced and no problems here! Can't attest to any other products but I like what I've had! Would re-purchase the detox shampoo for sure.

  • I got a little sample of the hair/body scrub in a purchase I made from Sephora. I am obsessed it smells amazing!

  • Pretty decent product-the leave-in conditioner smells nice and is pretty effective at de tangling wet hair.

  • I just started using the Ouai hair oil religiously after I shower and my hair has never been so soft in my life! My hair feels healthier and not weighed down or greasy, it's amazing and I trust this brand for their other products too!

  • I love their detoxifying shampoo and their moisture hair mask. They have literally saved my hair.

  • Not sure what they hype is about...Maybe I'm just using the wrong products? I recently tried out the detox shampoo and found that it had no impact on the flaking and itchiness I hoped it would solve.

  • Anytime I want to splurge a little I will purchase a Ouai hair product, and they never disappoint. The shampoo and conditioner for fine hair works great. I have an oily scalp, and I've noticed that when I use Ouai shampoo I do not experience as much build up. The clarifying shampoo definitely gets your hair squeaky clean, but I've never felt like my hair was overly stripped. The products smell amazing, and work so well, I just wish it wasn't so expensive so I could use it more regurarly!

  • Love this brand, as I have super curly, frizzy hair. However, the only fault is the bottle for the conditioner. Due to how heavy the formulation is (thickness), it is hard to get out of the bottle. I have to unscrew the cap to push out the product. The price point is on the higher side, but a little goes a long way. *** I will continue to add to this as Ouai, you have to fix your packaging. The curly hair conditioner is nearly impossible to squeeze out and always needing to take cap off. If you need manufacturing help, reach out to me at Genimex.

  • I have the leave-in conditioner, which gets a lot of compliments on the scent. It is pretty decently hydrating/detangling, but I like to use it as a heat protectant and I'm not sure it does much. Have repurchased once, probably will again until I hear about something better.