Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • The scent is soft and beachy without being overwhelming. I love using it on my clothes and hair for a subtle refresh. It’s not super long-lasting, but the vibe is effortless and pretty. I always get compliments when wearing this one.

  • I received a birthday gift from Sephora which included a trial size of the Ouai leave-in conditioner. The leave-in smells absolutely amazing and I like that it’s a spray rather than a tub, as many other leave-ins are. The standout product is, in my opinion, their Detox shampoo, which I use when I have additional product build-up in my hair before my actual shampoo.

  • I bought a few things from this brand. They’re alright. Would recommend for thick hair, not fine. Smell is alright. The perfume is … alright. Sort of unisex perfume, I think. The detangling spray is more feminine.

  • I’ve been using OUIA for a few months now and I’m really impressed. The formulas feel luxurious and the scents are elegant without being overpowering. My skin feels smoother and more hydrated, especially after using the body serum.

  • I recently had the opportunity to try out OUAI products, and I must say, it's been a delightful experience. I received their leave-in conditioner in my FabFitFun box, and I was already using their Detox shampoo into my regular hair care routine. The OUAI leave-in conditioner that came in my FabFitFun box has quickly become a must-have in my daily hair care regimen. It not only detangles my hair effortlessly but also leaves it feeling incredibly soft and manageable. The lightweight formula is perfect for all hair types, and it offers a much-needed hydration boost, especially during those dry or humid days. My hair feels clean, refreshed, smells so good and healthier. It's evident that OUAI products are crafted with quality and effectiveness in mind. In summary, OUAI has won me over with their exceptional hair care products. Whether it's their leave-in conditioner or shampoo, they offer quality and results that speak for themselves. If you're looking to elevate your hair care game, I highly recommend giving OUAI a try – you won't be disappointed.

  • I have waist length hair that's difficult to style, but I really like the wave spray and volumizing spray. They both smell good that I will probably buy the perfume next.

  • I'M IN LOVE AND WOULD REPURCHASE THE HAIR OIL A MILLION TIMES OVER. every time i wear this oil on my ends, people compliment me twice on both how my hair looks and how i smell. I have bleached blonde ends and this is the only oil that's weightless enough to not weigh down my fine hair but also give me incredible shine.

  • I wasn't sure what to expect from this "salt" spray. I have naturally wavy hair, but it's thick and needs help. I've tried other products from Ouai and always liked how glossy they leave my hair. After using this on damp hair, I wasn't sure it did much at all. It dried, and my hair looked super shiny, but not too much wavier. The next day, however, my hair looked SO good, healthy, and shiny! I am officially a fan and highly recommend to other wavy haired people who struggle with frizzing and dullness.

    Received a free product from Ouai
  • Their Detox shampoo is excellent - lathers super well and smells amazing. I feel like it gets my hair and scalp squeaky clean, while leaving my hair soft and glossy. It's ideal for that reset wash of your hair when you can feel that buildup, etc.

  • The Ouai Leave in Conditioner is my absolute favorite. I love the scent and how hydrating it is for my hair. This is my second time purchasing. It is pretty pricey however. But I love the stuff and would recommend it!

  • I heard about this brand on several radio programs with the hosts extolling the delightful experience it was using Ouai hair care products - superior softness, clean, easy to comb/brush - as described it was the best shampoo ever created. It caught my interest, and I decided to give it a try. My first challenge was figuring out how the product name was spelled! Since I had only heard the ad on the radio - I was a little stumped. I did find the spelling; I ordered the product and tried the shampoo. The shampoo was quite luxurious, and I liked how my hair felt afterwards. My challenge was the fragrance. It just didn't work for me. I wasn't motivated to try other products, so I haven not

  • I’m addicted! Love this brand! The hair serum works wonder, the volume spray actually gives me volume… and the perfumes are the perfect scent! Yes! Yes! Yes!

  • I have only tried a few of their products but have loved them all. The leave-in condition made my hair so soft & healthy. I use it every time I style my hair, heat or not. I’ve been sampling the anti frizz crème and so far I’m a fan. I have no doubt their wave spray will be a new favorite. The Detox shampoo is a must buy. I use this once a week and it truly clarifies your hair from any build up.

    Feedback

    I love the leave-in condition, especially for air drying my naturally wavy hair.

    Verified purchase

  • As someone with incredibly fine but THICK hair (aka fine strands but LOTS of em) who also suffers from incredibly oily skin, the Detox Shampoo with the Fine Hair Conditioner has been a LIFESAVER!! After getting fed up with my usual high-ish end hair care, I bought travel sizes of the products to try them out on a whim - I am NEVER going back (much to my wallet’s dismay)!!! I’ve never been able to go more than 24 hours without washing my hair due to oil, but since the switch last week I’ve been able to go every other day (huge!!!)! Using a handheld scalp scrubber to really work the detox shampoo in, my hair is so squeaky clean! The conditioner also hydrates and nourishes my fine strands without weighing them down or making them oily. Although it’s pricey, I fear I’m sticking with Ouai because my hair has never felt cleaner or healthier!

  • El exfoliante de OUAI para cuero cabelludo y cuerpo en la versión St. Barts huele increíble, como vacaciones en un frasco. Exfolia suavemente sin resecar, dejando la piel súper suave y el cuero cabelludo limpio y fresco. Es un lujo sensorial total. 🏝️🛁

  • This brand is the best. I love all their hair products and will always repurchase. The shampoo makes my hair feel clean and healthy. The difference is noticeable compared to other high quality brands.

  • I think I generally liked Ouai's products, for example, I've tried and repurchased their fine hair shampoo, I think it does work for my thin, fine hair and for me, the results are better than other similar products.

  • I got a sample at ulta to try some Ouai leave in conditioner and it was nothing groundbreaking. The scent is nice but this brand is way to expensive- I can get the same quality for much less money at the drugstore

  • The OUAI Leave-In Conditioner has honestly been such a good find. It makes my hair way easier to brush through and leaves it soft without feeling heavy or greasy. I also like that it has heat protection built in, so I don’t feel as bad about using my blow dryer or straightener. The scent is so light and clean, it's such a luxurious scent, and a little goes a long way, so the bottle lasts. It’s definitely on the pricier side, but it’s one of the few hair products I keep repurchasing.

  • I first tried the Mini Ouai Cleansing Scalp & Body Sugar Scrub in Melrose Place as a sample and loved it so much. Sephora has a super cute Mini St. Bart's Body Set currently so I purchased a scrub in St Bart's to go with it. While I love that I can take these with me as a travel set and the bag is a nice bonus I do like the Melrose Place scent better. As I run out I may restock my travel kit with the Melrose Place equivalents instead. Still, I feel luxurious packing my little fancy set for vacation and it smells like a tropical vacation.