4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
their body creme is SO INCREDIBLE it makes me feel so luxurious after a shower. I love the scent "Shibuya" but all of them are pretty great.

All the hair products I’ve tried have been good. Nice scents and they work as described but nothing they make is better than their hand wash. It is the most luxurious feeling hand soap I’ve ever used. It smells great, doesn’t dry out the hands and has little biodegradable jojoba beads in it which makes for a unique hand washing experience. The bottles are also beautiful and they sell refill bags of it for less waste.

I bought a few things from this brand. They’re alright. Would recommend for thick hair, not fine. Smell is alright. The perfume is … alright. Sort of unisex perfume, I think. The detangling spray is more feminine.

I’ve been using OUIA for a few months now and I’m really impressed. The formulas feel luxurious and the scents are elegant without being overpowering. My skin feels smoother and more hydrated, especially after using the body serum.

I recently had the opportunity to try out OUAI products, and I must say, it's been a delightful experience. I received their leave-in conditioner in my FabFitFun box, and I was already using their Detox shampoo into my regular hair care routine. The OUAI leave-in conditioner that came in my FabFitFun box has quickly become a must-have in my daily hair care regimen. It not only detangles my hair effortlessly but also leaves it feeling incredibly soft and manageable. The lightweight formula is perfect for all hair types, and it offers a much-needed hydration boost, especially during those dry or humid days. My hair feels clean, refreshed, smells so good and healthier. It's evident that OUAI products are crafted with quality and effectiveness in mind. In summary, OUAI has won me over with their exceptional hair care products. Whether it's their leave-in conditioner or shampoo, they offer quality and results that speak for themselves. If you're looking to elevate your hair care game, I highly recommend giving OUAI a try – you won't be disappointed.

3y ago
I have waist length hair that's difficult to style, but I really like the wave spray and volumizing spray. They both smell good that I will probably buy the perfume next.


I'M IN LOVE AND WOULD REPURCHASE THE HAIR OIL A MILLION TIMES OVER. every time i wear this oil on my ends, people compliment me twice on both how my hair looks and how i smell. I have bleached blonde ends and this is the only oil that's weightless enough to not weigh down my fine hair but also give me incredible shine.

Their Detox shampoo is excellent - lathers super well and smells amazing. I feel like it gets my hair and scalp squeaky clean, while leaving my hair soft and glossy. It's ideal for that reset wash of your hair when you can feel that buildup, etc.

1y ago
The Ouai Leave in Conditioner is my absolute favorite. I love the scent and how hydrating it is for my hair. This is my second time purchasing. It is pretty pricey however. But I love the stuff and would recommend it!

2y ago
I heard about this brand on several radio programs with the hosts extolling the delightful experience it was using Ouai hair care products - superior softness, clean, easy to comb/brush - as described it was the best shampoo ever created. It caught my interest, and I decided to give it a try. My first challenge was figuring out how the product name was spelled! Since I had only heard the ad on the radio - I was a little stumped. I did find the spelling; I ordered the product and tried the shampoo. The shampoo was quite luxurious, and I liked how my hair felt afterwards. My challenge was the fragrance. It just didn't work for me. I wasn't motivated to try other products, so I haven not

I’m addicted! Love this brand! The hair serum works wonder, the volume spray actually gives me volume… and the perfumes are the perfect scent! Yes! Yes! Yes!

3y ago
I have only tried a few of their products but have loved them all. The leave-in condition made my hair so soft & healthy. I use it every time I style my hair, heat or not. I’ve been sampling the anti frizz crème and so far I’m a fan. I have no doubt their wave spray will be a new favorite. The Detox shampoo is a must buy. I use this once a week and it truly clarifies your hair from any build up.
Feedback
I love the leave-in condition, especially for air drying my naturally wavy hair.



Verified purchase
This brand is the best. I love all their hair products and will always repurchase. The shampoo makes my hair feel clean and healthy. The difference is noticeable compared to other high quality brands.

1y ago
I think I generally liked Ouai's products, for example, I've tried and repurchased their fine hair shampoo, I think it does work for my thin, fine hair and for me, the results are better than other similar products.

I got a sample at ulta to try some Ouai leave in conditioner and it was nothing groundbreaking. The scent is nice but this brand is way to expensive- I can get the same quality for much less money at the drugstore

1y ago
The OUAI Leave-In Conditioner has honestly been such a good find. It makes my hair way easier to brush through and leaves it soft without feeling heavy or greasy. I also like that it has heat protection built in, so I don’t feel as bad about using my blow dryer or straightener. The scent is so light and clean, it's such a luxurious scent, and a little goes a long way, so the bottle lasts. It’s definitely on the pricier side, but it’s one of the few hair products I keep repurchasing.

I first tried the Mini Ouai Cleansing Scalp & Body Sugar Scrub in Melrose Place as a sample and loved it so much. Sephora has a super cute Mini St. Bart's Body Set currently so I purchased a scrub in St Bart's to go with it. While I love that I can take these with me as a travel set and the bag is a nice bonus I do like the Melrose Place scent better. As I run out I may restock my travel kit with the Melrose Place equivalents instead. Still, I feel luxurious packing my little fancy set for vacation and it smells like a tropical vacation.

I've honestly loved every Ouai product I've tried, but the detox shampoo is my favorite. I'm a once-a-week hair washer except during the summer, so I use this almost every wash to get out any buildup from dry shampoo, styling products and sweat. It's way more gentle and less stripping/drying than every other clarifying shampoo I've tried. And the smell is divine ... no wonder they sell it as a perfume now! When I use this my scalp feels clean and fresh but still moisturized and not overly dry, and my hair feels soft instead of like straw, which has been an issue with some other detox shampoo products. Highly recommend! (And pairs great with the Ouai dry shampoo when you're trying to stretch between washes!)

The detox shampoo is a great product when you need to deep clean your hair from toxins and chemicals that other shampoo products leave behind. Plus, a great smell to boot! Def will purchase again, when needed.

Sephora’s finest! Felt like I needed to try due to all the samples they’ve been throwing at me. It’s not for my bleached hair at all. Not necessarily saying it’s bad. And I used the conditioner. It felt like shampoo on my hair there was no softness. Might work for naturals. Love the smell though :)
