4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
3y ago
The Ouai is one of my favorite hair care brands. They have incredible scents, St Barts is my favorite! I have tried many of their products and have not been disappointed. Their shampoo and conditioner is great for my hair and I love that they have different options for fine, medium, and thick hair types. Their soaps, lotions, and perfumes are also all incredible products with such nice scents. The favorite part about the website is that you can shop products filtered by your favorite scent!

Verified purchase
I like the product (leave-in conditioner) but I think it's a matter of liking the product because I want it to work? if that makes sense. I primarily use the leave-in conditioner as a heat protectant when I dry my hair but it doesn't do much to reduce frizz. Also, because I have thick hair, I have to use a lot of it in order to get the full effects.
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Maybe include a pump rather than a spray pump; I feel like when I spray the product, about 50% just ends up on my counter or in the air. I also wish it was more affordable; I'd like to try all of the other products but I only buy this conditioner when it's on sale.

Hands down the best hair oil and leave in conditioner I've ever tried. Lovely smell, worth every penny.
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Shipping is a bit slow.

I got the detox shampoo about six months ago and will never buy another shampoo again. It has helped improve the texture and strength of my hair and I've noticed a significant decrease in split/dead ends in-between haircuts. It's so good that I decant it into a small bottle when I travel so I can avoid all other shampoos. Plus, it lasts really long! I'm barely halfway through the bottle and I wash my hair every other day.
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It's always out of stock!

For years I’ve been using the body scrub/exfoliator and the hand lotion. The lotion comes in a nice white bottle that looks nice in my kitchen and I like the smell and smooth consistency of it. The exfoliator is super nice for dry skin and I keep it in my shower.

I love their detox shampoo: it makes my hair feel really clean. And I also love their hair oil. It adds shine and hydration without weighing down my hair! Their leave-in conditioner is also AMAZING and smells so good. I am updating my review to include the scalp and body scrub. I loved the texture and that it didn’t irritate or dry out my skin. However, it would break me out. Every single time I would use it, the next day I would have a pimple/clogged pore (usually on my arms but sometimes my legs). It was the day after I would use it without fail, so I know it was this product. I won’t repurchase the scrub but will continue to use their other products. I’m also loving their new Ibiza hair and body mist; it’s a warm, comforting scent perfect for summer!

2y ago
I love The Ouai leave in conditioner. I have fine hair, so sometimes it's hard to find the balance between moisture and stringiness. This leave in definitely finds the perfect level of moisture for me. And it smells good!

Definitely on the more luxurious side of shampoo - I absolutely love how it makes my FINE hair feel. I always feel extra clean, and the lather is great on it. I also SWEAR BY the body butter - especially in the St. Bart's scent. I would bathe in it if possible - and makes me feel moisturized.

Best hair spray for waves! Smells great, it is super light, defines the curls and the waves, doesn’t leave residues and it is my family’s favourite ( mom uses it as well)!

Wow this bodywash is so epic I can’t stock up enough. It smells so so good and makes me want to shower 3 times a day. The lather is like nothing I’ve ever felt before and is so think and lovely! This is a highly recommend from me and I will always repurchase. A spa day at home for sure! Love Love

3y ago
I wasn't sure about the price per oz on this product but decided to give it a go and have been extremely stoked on it. I got the leave in conditioner but am now curious to try others. I have pretty fine medium length hair and just need 2-3 sprays - it doesn't weigh down my hair but does the job.
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The scent of the leave in conditioner is a little much. I actually used it to confirm when I had COVID because it is so ridiculously strong and when I couldn't smell it at all, I knew I was positive before I even tested.

I use a natural, plastic-free shampoo bar 90% of the time that I wash my hair. This is made possible by Ouai’s detoxing shampoo. It gets my hair crazy clean and detoxed so that I can go another month using my hippie-dippie hair products.
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I would love a nicer scent.

This! This leave in conditioner spray is an amazing product. Smells amazing, works well, travels well...all the things! If you're looking for a conditioner - look no further. You need this! It won't disappoint!

3y ago
I only use, shampoo and conditioner for fine hair and every now and again, the Detox shampoo as well. I really like them, pricey but worth it. Cleanses really well and hydrates at the same time. Absolutely amazing smell. I use products for find hair.
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This is quite a treat for me but it's worth every penny.

Can't say enough good things about OUAI! I've tried so many products and these are hands down my favorite. They have so many unique products that actually work. Also the fragrance on these are all AMAZING. Here are some of my go to: Rose Hair + Body Oil - I love a 2 in 1 especially for travel! The smell is to die for Wave Spray - I use this as a wave spray and a hair refresher! The smell is great for that 2-3 day post wash hair Melrose Perfume - this scent is in a few of their products and its great for everyday wear Hair Mask - I have the fine to medium one and its great Hydrates my hair without weighing it down

3y ago
I try not to get involved with so many products. To be honest if I had the hairline id would shave my head and never have to deal with any. I found Quai on instagram one day following someone whose hair styles I always liked. I found the mousse and the wave spray. Since then they have become a pretty regular product I use. I hate scents but these two products barely have a scent.
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I wish the bottles were bigger. It may exist I just cannot find them.

I adore Ouai. Definitely a super fan at this point since I've tried a majority of their products. It took me so long to find a shampoo/conditioner combo that does it for me, and tbh I don't think i'll ever find anything as good as Ouai. I love the scents, the unboxing experience is so fun, and the chic, minimalist look is right up my alley.
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The prices are a little high, but I do think their products are high-quality so it's not something that bothers me too much.

100% worth all of the hype! I never understood how people raved SO much about the products, specifically their smell, until I got it. Despite my skepticism, everyone was right! The products smell SO good (to the point where they now sell candles and perfume...which I have) but also work really well. Their dry shampoo is one of my favorite products of theirs and is really the only dry shampoo that has ever worked for me. Have always been skeptical of dry shampoo until Ouai and it has allowed me to stop washing my hair everyday!
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I love the existing products...but a room spray and diffuser in the scents would be AMAZING!

3y ago
Ouai is a great brand that works for all hair types. I have had trouble in the past trying to figure out what haircare combination works for my thick, combination hair and Ouai kills it everytime!

I use their leave in conditioner and most of their perfumes. The conditioner leaves treated hair super soft and manageable. The perfumes have a very clean scent that just make you feel good!
