4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
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4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
2y ago
The tower28 lip gloss is one of my go to glosses. They have a beautiful sheen and there's so many colors to choose from. It's not too heavy or sticky and doesn't have any strong fragrances either.
4y ago
I'm am officially OBSESSED with Tower28! Their products are stunning and wear so well. My favorite is their Chill Lip Gloss, which is super hydrating, lightweight and not sticky.
I love Tower 28!!! Their tinted sunscreen foundation + lip gloss are the truth! So supple, moisturizing, and often lasts a long wear time!
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Wish it was also available at Ulta! It is often out of stock at most Sephora's around me, but it is worth the wait to get online!
I love Tower 28's face spray and bronzer. I think the mascara is overhyped though! It didn't work as well for me even though every influencer seemed to be raving about it. I do appreciate their cleaner ingredients and I've found it all to be really acne-friendly which is a huge bonus!
every product i've purchased from tower 28 has been an instant fave. the mascara isn't too watery and doesn't smudge much, the lip softies are lightly tinted and not too sticky, the sos spray has saved my back after a long night of volleyball, and the blush is incredibly easy to apply. highly recommend if you love using products that require minimal tools and effort.
Love the mission of this company and focus on making sensitive skin products. One of my favorite products is the facial spray!
2y ago
The skin tint is the best. It glides on and has such great coverage and is buildable. The colors are a bit tricky to figure out so I need to go and get a shade lighter as I’m pretty fair skinned. I wish their bundles would include the skin tint foundation with the concealer.
2y ago
This is a great beauty brand! I bought the MakeWaves Lengthening + Volumizing Mascara and SunnyDays SPF 30 Tinted Sunscreen. The mascara goes on smooth and makes my lashes look thick, but it gets chunky pretty quickly on the spoolie. I also like the tinted sunscreen for the very light coverage it gives me!
I'm SUCH a fan of Tower 28. I had started using the SOS spray when traveling and didn't think much of it, it made my skin feel smooth and hydrated. I recently had an acne flare up and the spray has been a GAME CHANGER. It really helped to clear up a lot of my acne and calmed down my skin. From there, I tried the SOS moisturizer and it has been incredible at keeping my skin hydrated during these cold months, without being greasy or sticky. I have really sensitive skin, and the ingredients work really well with my skin type. I also have the blush and the lip gloss, which are both incredible. Great selection of colors and it's long lasting. perfect for a no makeup-makeup look.
I’ve tried the lip liner, SOS spray, and mascara. I’m a big fan of the SOS spray, but it’s very overpriced considering the active ingredient is available on Amazon from non-cosmetic brands for significantly less. The lip liner was as expected (glides nicely but smudges/wears off a little too quickly vs. others). I did not like the mascara, unfortunately. It didn’t do much for my lashes and didn’t last long + left black marks under my eyes faster than my usual tube. Overall: brand with great marketing but so-so products
I've tried a couple products in the range, but I find that they all go off pretty fast. While they are still good, the Shine On Lip Jelly is so beautiful and moisturizing.
Big fan of Tower28 lip products. The only thing is that I’m disappointed in their pricing of the SOS spray. Hypochlorus acid does not need to be that expensive, especially for a bottle that size.
3y ago
I use their tinted sunscreen every single day and I absolutely love it! It feels weightless on my skin and gives it a more even-toned finish without looking cakey or gathering in fine lines. I actually had to wait months to get the right shade and it was well worth the wait. Looking forward to trying other products in their line as well!
3y ago
I love Tower 28! I have their skin tint and blush and they're so natural, easy to apply, and a decent price point. Their formulas and colors are so pretty and perfect for barely-there makeup. The products just feel steps above other cosmetics brands and I look forward to trying more products from them!
Not bad, but more pigmented than what looks good for me (I got the shades XOXO and Wild). Really glossy but not as thick as some other formulas I've tried.
I have phased out of using some of the products I used to have from this brand (namely the mascara and the SunnyDays SPF - not bad products, I just prefer others) but I have become 100% loyal to the SOS Barrier Recovery Cream. It's the perfect morning moisturizer for my needs - I have extremely dry, sensitive, acne-prone skin and I wear makeup most days, so it needs to prep my skin well for that. This cream soothes my irritation, glides on easily, gives me the moisture I need, and doesn't cause my makeup to pill.
I really love the high quality of these products and that they are great for your skin. The products are made with simple ingredients and last all day. These products are pleasant to use and good for your skin.
I love the tower28 toner facial mist. It is so soothing on the skin and I like that it comes in a spray bottle for convenient use when traveling. The spray bottle also helps me conserve a lot of the product.
The lipgloss is a good solid gloss. I haven't bought anything else from the company but hear great things about the products. I would recommend.
I love Tower 28 mascara, both colors but especially the brown, "Drift", and I also love the concealer. They are really nice products. I've also tried the sunscreen but I struggle with all mineral sunscreens as I feel they are inevitably somewhat chalky and the tinted versions are still quite heavy, but it's pretty nice as far as mineral sunscreens go. Also the SOS spray is amazing, such an underrated product.