Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Soothing, eczema-friendly skincare
  • Lightweight, comfortable textures
  • Glossy, non-sticky lip finishes
  • Blendable, natural-looking pigments
  • Glittery, synthetic-looking bronzer
  • Inconsistent mascara performance
  • Cream blush longevity issues
  • Warm-leaning, oxidizing tints

Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.

AI summary based on Thingtesting reviews

431 reviews and posts

  • The mascara is my favorite. Love the applicator and that it comes in a brown color. The blush applies well. The SOS spray works well, but there are cheaper versions to be found.

  • Really love the SOS lip balm and spray. Good for sensitive skin

  • Love the mission of this company and focus on making sensitive skin products. One of my favorite products is the facial spray!

  • Generally great products for the price point! The formulas of the concealer, moisturizer and SOS spray are all amazing and are on par with more expensive brands. The packaging quality definitely gives away the lower price point but I do not mind because the formulas are so great!

  • my favorite makeup/skincare brand! I have sensitive skin and none of their products irritate me!

  • really fun packaging for quality products. i use their blush almost daily!

    Received a free product from Tower 28 Beauty
  • The SOS spray has been pretty good for healing broken skin and soothing my face when it's inflamed. When used on acne, I have hit or miss results, but either way, I love a facial spray and its nice to mist on my skin throughout the day!

  • I absolutely love the formula and the colors but unfortunately the product give me an allergic reaction on my cheeks

  • I bought the SOS spray based on a recommendation from a Sephora employee who spoke highly of it and called it a "cure all" for their skin. After testing it on my skin for a few weeks, I think it works well as a moisturizing spray before you put on any serums, but I didn't notice a difference in my acne. The spray isn't outrageously expensive, but I won't be repurchasing as I didn't notice any benefits and I ended up using it mainly as a moisturizing spray similar to the Evian spray instead of as intended. It also has a slightly unpleasant odor which is very noticeable when you spray it on your face.

  • these blushes have been amazing! i love the range of colors and the pigment is so rich and buildable. i love the versatility of being able to use it for my lips too

  • I adore my Tower 28 bronzer—it has a beautiful finish and doesn’t upset my sensitive skin.

  • I have the very Asian problem of baby eyelashes, and have gone through so many brands and types of mascara over the last 10 years that I quit them for a year to use falsies. I gave them a break a few months ago because they were thinning, and decided to try mascara while I waited for my lashes to fill out again. I looked for Asian-founded + Asian-approved mascaras thinking maybe my peers had discovered a better one by 2023, and stumbled across MakeWaves. Boy howdy. My nonexistent eyelashes suddenly went from barely there to long and luscious. The application is easy, it doesn't smudge, sticks on my lashes all day, and I'm completely in love. My only problem now is figuring out how to hold a curl since this doesn't help with straight lashes, but if you need length and volume, MakeWaves doesn't disappoint. I'd recommend it to anyone! After giving their mascara two-thumbs up, I've also invested in the ShineOn lip jellies and, again, the gloss doesn't disappoint! It doesn't dry out or leave my lips tacky or sticky, applies so smoothly, and comes in so many bomb colors. I'm obsessed with the sesame and cashew. Overall, I've been really into Tower 28 lately and will continue to try their products.

  • I've tried their lip jellies and milky jelly, lip balm, tinted SPF, contour, blush, mascara, SOS moisturizer, and concealer and overall their products are really solid. The lip products are great, and I liked the lip glosses (I have 3) much more than the lip balm. The tinted SPF has a slight smell to it but that's typical for physical SPFs. The concealer is new and the formula is great for my minimal makeup days!

  • LOVE LOVE LOVE LOVE All of their products are reasonably priced and eczema approved. Their products not only are good for your skin and don't irritate it, but they actually work and are very pigmented!

  • I love everything about Tower 28. I have two of their BeachPlease Cream Blushes and the SunnyDays Tinted SPF 30. Really can't say enough great things about both. I have hormonal chin acne which can often get irritated by face makeup, but these products have never caused me any issues. The Tinted SPF is SO smooth and leaves me looking hella glowy. Cream blushes are super pigmented and I honestly think it's going to take me a year to get through them. The only product I have from Tower28 that I'm not obsessed with is the Bronzino Cream Bronzer. It provides such a beautiful shimmer, but there's absolutely no pigment so I have to use a different cream bronzer and then apply a bit of Bronzino on top for an extra shine. Cannot wait to try their new Swipe Serum Concealer once I finish up some of the others I already have opened as well as the MakeWaves Mascara and JuiceBalm Lip Balm. Lastly, have to mention that they work with nonprofits committed to environmental conservation (which is super important to me), use recycled plastics in their packaging (again super important), and maybe most importantly they don't test on animals nor do they include animal byproducts.

  • This brand is truly a GOD SEND for my skin. I’ve watched this brand grow since the first time it took shelf space in Sephora (I wanna say it was 2018? Or 2019?) and I’ve have loved EVERY SINGLE PRODUCT that has been launched. (No exaggeration, not at all sponsored) • TOP FAVE PRODUCTS: Definitely their skincare! SOS Spray, SOS serum and SOS moisturizer have literally saved my skin from soo many reaction flare ups and monthly hormonal acne • LEAST FAVE PRODUCTS: If I had to get picky, sometimes the tinted moisturizer doesn’t last too long on my skin, but I only try to use it on my days off when I’m running errands and want a little bit of makeup and don’t need a full face Overall, I would definitely recommend trying anything and/or everything from the brand and it’s for sure one of my favorite makeup brands to come around. ❤️

    Influencer for Tower 28 Beauty
  • I'm obsessed with the lip gloss from Tower 28, it's not sticky, the colors show up well, and it's hydrating. I also have the tinted suncreen, which was expensive, but has enough coverage that it's a substitute for foundation so that counts as a win to me. So far I haven't tried anything from Tower 28 that I haven't liked.

  • Definitivamente son una marca increíble, gentiles con la piel y el medio ambiente, su maquillaje que es a la vez para cuidar tu piel es impresionante 😍💖

  • Tower 28 is one of my favorite makeup/skincare brands. I use their products every single day. As someone with eczema and sensitive skin, this brand is very innovative and greatly appreciated. The BeachPlease Tinted Balm is great as an everyday blush, I specifically love Power Hour. My favorite product hands down is their ShineOne Lip Jelly. I have bought one for each of my friends and I have four different shades. I have a darker skin tone and usually have trouble finding lipglosses that show up on my skin tone, but these ones are so pigmented and hydrating. For anyone just getting into the brand, I'd definitely recommend the Lip Jelly, BeachPlease Tinted Balm, Tinted Sunscreen, and OneLiner Multi-Liner.

  • I have loved all the products I purchased from the brands and they have become must-haves. Their SOS spray is one of the only products I decided to subscribe to. I bought it for my partner too because he kept stealing it! Their blush is high quality, long lasting and easy to use. I use it as my everyday and travel blush. I love their colors and hope to try more products of theirs. Love their mission as well!