Tower 28 sells beauty products made for sensitive skin.

Tower 28 is a clean beauty brand designed for sensitive skin and made for all. It's the first and only beauty brand to follow the National Eczema Association's Ingredient Guidelines, in addition to being vegan, cruelty-free, non-toxic + non-irritating. 

#ItsOkayToBeSensitive

Amy Liu

Tower 28 Beauty is a popular brand for its non-sticky lip glosses, hydrating skincare kit, and buildable skin tint foundation, but has received criticism for its sticky blush, tricky product shades, and overpriced SOS spray. Some customers also reported allergic reactions and poor quality in some products, including the underperforming and quick-drying mascara.

Tower 28 Beauty

Lip jelly

Bronzino Cream Bronzer

serum hydrating concealer

SunnyDays SPF 30 Tinted Sunscreen Foundation

BeachPlease Lip + Cheek Blush

SuperDew Highlight

MakeWaves Mascara

Multi use Pencils

Bronzer

Concealer

JuiceBalm Lip Balm

daily barrier recovery cream

SOS Daily Rescue Spray

SOS Recovery Cream

OneLiner

ShineOn Lip Gloss

Beauty

Personal Care

Makeup

Skin Care

Not sticky, nice shade range. Beautiful colour options. Very hydrating for the lips. 

The tower28 lip gloss is one of my go to glosses. They have a beautiful sheen and there's so many colors to choose from. It's not too heavy or sticky and doesn't have any strong fragrances either. 

I absolutely love the formula and the colors but unfortunately the product give me an allergic reaction on my cheeks

Big fan of the SunnyDays Tinted Sunscreen Foundation. I've been looking for more SPF friendly products and this one fits the bill for me. The color matches my complexion really well, and just a little bit goes a long way to provide even coverage. Goes on smooth with no oily feel. I recently used this last week while I was at a work conference and felt like my coverage and shine stayed in check for the entire day all the way through dinner. I'll be buying this again. 

I’ve been on a clean beauty mission for over 8 years and tower28 really delivers! Not only are their products safe for certain skin issues but most products are also incredibly nontoxic & perform well on my Yuka app!

SOS Rescue Spray only skincare product you need! Super clean brand and super affordable

Lip glosses are awesome, not sticky and just enough color.

The SOS spray has been pretty good for healing broken skin and soothing my face when it's inflamed. When used on acne, I have hit or miss results, but either way, I love a facial spray and its nice to mist on my skin throughout the day!

Love the SOS spray! Use it as a toner and also use it for various other uses like sunburn or dry skin. Easy to use and delivers quick results! 

This toner has become an essential addition to my skincare regimen. Its versatility is unmatched, seamlessly integrating into any routine and offering endless possibilities for application. Whether used sparingly or liberally, it consistently delivers exceptional results. The formula strikes the perfect balance, being lightweight yet incredibly hydrating. I particularly appreciate its multi-functional nature; not only does it work effectively as a traditional toner within my skincare routine, but it also serves as a revitalizing treatment when applied over bare skin or makeup. Its soothing, purifying, and renewing properties make it a true standout in my collection.

Lip glosses are great. They give the perfect amount of shine and a nice pop of color without being sticky. Really wanted to love the mascara but it fell short for me. I was surprised because of how well-reviewed it is, and even my cashier at Sephora (where I purchased) raved about it. Provides a decent amount of definition, but underwhelming in terms of volume and length. Also feels super heavy on my lashes, and noticed the formula started to dry out after only using a few times. 

Great mission but their lip glosses smell horrible

really fun packaging for quality products. i use their blush almost daily!

I've tried quite a few products from this brand and I can say they're mostly hits with some misses. 

I'll start with my favorite, the SunnyDays SPF foundation. This stuff is amazing! It has such a wide shade range and is a great  tinted sunscreen. It plays nicely with other makeup and lasts nicely on my oily skin. I think this could work for a variety of people and a variety of skin types. The ShineOn lip gloss is also great. Really moisturizing and shiny with a variety of gorgeous shades. (I looove the cherry berry shade—so unique!)

The blush is also really pretty and blends out really nicely with a stippling brush, a sponge, or even just fingers. It doesn't have the best lasting power though so I have to reapply often throughout the day. I love how glowy and juicy it makes my cheeks look though!

The big miss for me is the Bronzino though. It just feels like a thick heavy balm sitting on top of my skin and it just does absolutely nothing for me. It also looks too glittery to be a proper bronzer and I'm never quite sure where to use it on my face. The hinge on the packaging also broke the second time I opened it so it was just a poor user experience all around, definitely not worth the $20.

They are famous for their SOS Spray. It is nice, and it works. I love hypochlorous acid (the hero ingredient of the product) but I would avoid because the product is wildly overpriced and you are mostly paying for the pretty packaging. You can find hypochlorous acid spray for half the price elsewhere that works just as well.

I have been using the Serum Hydrating Concealer and it has changed the game for me. As someone who suffers from dry under eyes, this makes my under eye look so smooth, has great coverage and incredibly shade ranges. I loved it so much I bought multiple colors. I also picked up the SOS spray for my acne and it has completely cleared up the stubborn chin acne I was having. Love these products!

For the SOS daily rescue spray alone this brand gets 5/5 in my eyes. The reason I have to be honest and bring this down to a 4/5 is due to some of the other products I’ve tried. I recently tried the sunny days tinted sunscreen and found it far too oily for my skin type. I know people who very much enjoy this product so I suppose take this with a grain of salt but keep in mind those who do love it seem to all have very dry and flawless, super smooth skin. Obviously that is not my case. I would love to see another skin tint formula option from tower 28. 
Additionally I have tried their moisturizer and serum, both of which I found just okay. The serum feels nice but in my eyes is pretty pricey for the product. Their other makeup products like their cream blush and lip glosses are pretty good. Nice staying power but ultimately nothing to write home about. 
Long story short it’s allllll about that spray. Get the spray!!!!

my favorite makeup/skincare brand! I have sensitive skin and none of their products irritate me!

I love their lipgloss because , when I was maybe 11 years old this was my first ever lip gloss and I loved it! I finished it and bought it 3 more times! It hink this is the perfect non sticky, shiny, and color lasting formula everyone needs! I love their SOS rescue spray because I have been using it for 1 year now and as someone who is always going between perfectly clear skin to acne, and back to clear, or having flare ups pretty often, this helps my skin feel calm and I can use it for anything!

Love! I have rosacea and overall redness and I think this really helps. The SOS recovery spray and cream are now my staples. There isn’t a smell, but with sensitive skin I’ve had to basically go fragrance free. The spray is just the best!

I strongly recommend checking out Tower28. I've used some of their makeup- I use the tinted SPF, although as a no makeup girly it can be a little heavy for me. However, the shining star of their products (imo) is their SOS spray and cleanser. Since adding these to my routine, I've noticed a significant reduction in redness and sensitivity.

About Tower 28 Beauty