Rare Beauty reviews and discussion

4.7

95% of reviewers would recommend to a friend

Reviews mention

  • Highly pigmented blush formula
  • Lightweight, breathable foundation
  • Creamy, blendable bronzer stick
  • Accessible, ergonomic packaging
  • Overly intense blush application
  • Occasional shade undertone mismatch
  • Leaking or fragile packaging
  • Fragrance lacks lasting power

Rare Beauty wins strong reviews for high‑performing, highly pigmented staples—especially the Soft Pinch Liquid Blush, bronzer sticks, highlighters, and a lightweight, breathable foundation that blends easily and flatters many tones—so yes, the brand works. Reviewers praise long wear, blendability, accessible packaging, and inclusive shades, while noting drawbacks like overly intense blush that’s tricky for beginners, occasional fading or clumping, shade undertone mismatches for very fair or cool skin, and some leaking or fragile packaging and short‑lived fragrances.

AI summary based on Thingtesting reviews

351 reviews and posts

  • Love their blush. This will forever be a staple in my makeup bag! It’s so easy to dab on with my fingers and adds such a subtle, but transformative, change! The packaging is so fun and different.

  • Average products. I’ve tried the blush and highlighter. They use Asian make up formulas and you can easily find a better and cheaper alternative on yesstyle or olive young

  • I really haven't been impressed with a single product of theirs (blushes, bronzer/contour stick, mascara), and now it seems their messaging is inconsistent/not integrated through the company. It makes me distrust the brand.

  • Very surprised I haven't reviewed Rare Beauty yet! I'm a big fan and have tried MANY of their products - and loved all of them so far. I love the feeling their lip products give me on my lips, and the primers also feel so soft on my skin. The packaging also is incredible (feels so high quality) and I am always excited about the functionality. And (!) I'm a big fan of their deluxe samples because they go so well in my on-the-go bags :)

  • Absolutely love Rare Beauty. Price point is fair, the quality is high, and the packaging is so cute. One of the most successful celebrity makeup brands out there, in my opinion. My favorite products are the Lip Soufflé Matte Lip Cream and the Stay Vulnerable Melting Blush.

  • Their blush, all kinds of blush, especially the cream one, they are so good. They are pigmented, have a great palette and stay so well on my makeup.

  • Go to for blush. Blends nicely, colour range is good, slightly on the exy side but still a good daily

  • Great products, and amazing that the packaging is so accessible. It does make it a little bulkier, but a worthy trade-off and such an innovative set of products.

  • Very pigmented, long lasting formulas. The colour range is very inclusive, and the packaging is super cute. Staple in my makeup bag.

    Friends with Rare Beauty
  • I've only tried 2 Rare Beauty products but they are so phenomenal that I plan to eventually try everything once I start running out of my other makeup. The primer is better than any eye primer I've ever tried-- I used to be loyal to the Urban Decay one, which is just okay, but now I'm all in on the Rare Beauty. Same with the blush-- there's a reason it's always sold out! It's so good, super pigmented.

    Feedback

    Rare Beauty, you should make more makeup because you are really good at it :)

  • I honestly did not have high hopes for this brand when I heard they were launching but boy was I in for a giant surprise! The formulas are outstanding. The concealer and liquid blushes in particular are insanely good and so easy to use. The price points throughout the line are also very fair considering how well the products perform and how much you get per unit. It's also worth mentioning that the products were ergonomically designed to be struggle-free for people with dexterity issues and arthritis. The positive messaging within the brand is also so thoughtful and real. Honestly, just such a great brand all around and I will absolutely be purchasing more from them.

    Feedback

    Edit: My liquid blush and concealer are leaking??? seems like this happens when you store the liquid products horizontally but wow what a bummer and such a waste :(

  • love everything I end up trying from rare beauty, it makes sense why it sells out so much. very natural, buildable, and user friendly, but at same time helped me step up my makeup game. selener is onto something !!!!

  • So far I've tried the perfect touch mascare and the liquid blush. Would recommend both and excited to try more products. Packaging is elegant, and easy to apply, Mascara doesn't smudge.

  • I LOVE Rare Beauty! I've tried a few products including Lip Souffle Matte Lip Cream in Confident and it's a really pretty neutral with a purple tone. What I really love is the Warm Wishes Effortless Bronzer Stick in Always Sunny. It is so lightweight and buttery on the application and blends truly effortlessly. It brings life to my skin in the winter months! I can't wait to try more product.

  • Rare beauty makes great products. I’m always wary of celebrity companies, but the things I’ve tried from this company have been great. Good ingredients and good for your skin. You’ll definitely be able to tell the difference.

  • I love Rare Beauty for its inclusive shade range and skin-friendly formulas. The Soft Pinch Liquid Blush and Liquid Touch Foundation are my go-tos for a flawless, natural look!