Primary offers sustainable, soft, gender neutral clothing for the whole family.
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Love this product! For basics, the options are incredible. Sizes are accurate. Outerwear is great as well. My daughter has uniforms for school and this is a great product to supplement the required wear.
A little pricey.
Ordered stuff for my kids and my husband. The quality for the price is unbeatable. The colors are great and the fit isn't bulky or boxy. I'm planning on ordering more! And, they have great sales. I even had to make a return and the process was simple and quick.
I wish they had more options for adults.
The best swim and pjs out there! The leggings and onesies are also great - stretchy, soft cotton. The puffer vest in the picture is Primary and it's very warm and light weight. Plus the sale prices are great. TBH I haven't bought a product that I've been disappointed with.
I'd love a few more designs especially for girls, but that's just me being greedy.
AMAZING kid clothing that is gender neutral and fun. It's so easy to be bombarded with pink clothing when I had my daughter. Hey, I know I am a big fan of the neutral beige aesthetic but in reality, kids should have bright, bold colors too. I love Primary's mission!
Sizing should be spelled out more on their website.
runs slim, but great basics that hold up!
Love the quality and style of the clothing for kids. Very durable and easy to clean!
They run a little small (or just are shrinking in the warm water I wash all the clothes in)
Love the gender inclusivity, along with the basics. No characters or obnoxious/gendered prints. Kids can grow into and out of these clothes, which last long enough to be handed down 2-3 times (at least). Prices are middle to high end for kids clothes, but the quality is there.
unfortunately the fabric didn’t work for our infant and it was a super tight fit for the size she was at — will try the same set for our second born coming up but the quality of fabric wasn’t one that impressed me compared to the market of quality baby + toddler clothes.
These clothes are amazing, if only my child grew slower. I love the swimsuits, dresses and legging especially. The colors are bright and fun and very comfortable.
The website can be difficult to work with sometimes.
Well made basics for kids! Love the rainbow of colors, and the quality is excellent.
Wish there were some more neutral options
