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Primary
4.67 • 27 Reviews
Primary offers sustainable, soft, gender neutral clothing for the whole family.
4.7
Average rating from 27 users
92%
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Primary Reviews
3 months ago
Great quality basics for all children! My son loves his shirts and swim suit from Primary, the swimsuit material in particular has held up so well and shows no visible signs of wear. Highly recommended and reasonably priced
2 months ago
LOVE Primary. Their quality is excellent, the colors and styles are vibrant & fun, and the prices are good. I love the adult pjs and the little girls' twirly dresses have been approved by my very picky 3yo. Primary consumer for life here.
3 months ago
I work in early education and see a ton of kids in this brand, and many of my coworkers are also parents who like this brand, so I have heard a LOT about Primary. I’m not personally a fan of really intensely bright colors, but I like what the brand is trying to achieve! I also liked the lower price point compared to a lot of other online kids brands. I decided to get ahead of the game last fall and purchase a fuzzy jacket and some fleece-lined leggings for my son. The leggings were great, very warm and cozy! The jacket, however…the hook loop fell off within the first few days of use, and then the zipper stitching came apart within a couple weeks! Luckily I am handy with a needle and thread so I was able to fix the zipper up, but the loop wasn’t as easy since it literally unraveled. Still, I loved the muted blue color as it went PERFECTLY with his Didriksons snow gear. I may buy things in the future from Primary, but only if their stuff matches my color scheme ;)
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a year ago
The best swim and pjs out there! The leggings and onesies are also great - stretchy, soft cotton. The puffer vest in the picture is Primary and it's very warm and light weight. Plus the sale prices are great. TBH I haven't bought a product that I've been disappointed with.
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I'd love a few more designs especially for girls, but that's just me being greedy.
10 months ago
Ordered stuff for my kids and my husband. The quality for the price is unbeatable. The colors are great and the fit isn't bulky or boxy. I'm planning on ordering more! And, they have great sales. I even had to make a return and the process was simple and quick.
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I wish they had more options for adults.
a year ago
AMAZING kid clothing that is gender neutral and fun. It's so easy to be bombarded with pink clothing when I had my daughter. Hey, I know I am a big fan of the neutral beige aesthetic but in reality, kids should have bright, bold colors too. I love Primary's mission!
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Sizing should be spelled out more on their website.
2 years ago
I love the simple primary colors, the gender openness and the practicality of the children's clothes. I also love the nice quality material, the practical pockets, and the price point. It feels ridiculous to spend a lot of money on something children will grow out of in less than 6 months. With Primary you get fun, classic basics, for any gender child at a good price. And if your child likes the shirt, you can get another just like it in a larger size.
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More cold weather options would be nice, and underwear for smaller sizes.
a year ago
Well made basics for kids! Love the rainbow of colors, and the quality is excellent.
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Wish there were some more neutral options
2 years ago
I have purchased capri leggings and zip-up hoodies for my kids from Primary over the past few years. The clothing is soft and holds up well, the prices are reasonable, and I like the colors. Customer service was very responsive as well.
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I wish they carried more clothing for kids in the 12-14 year old range.