Primary

These clothes are amazing, if only my child grew slower. I love the swimsuits, dresses and legging especially. The colors are bright and fun and very comfortable.

The website can be difficult to work with sometimes.

Well made basics for kids! Love the rainbow of colors, and the quality is excellent.

Wish there were some more neutral options

The most comfortable, affordable kid clothing. Love the organic options too!

I have purchased capri leggings and zip-up hoodies for my kids from Primary over the past few years. The clothing is soft and holds up well, the prices are reasonable, and I like the colors. Customer service was very responsive as well.

I wish they carried more clothing for kids in the 12-14 year old range.

As a new parent who is generally horrified by the over-commercialization and visual noise being thrown at our children I was so so happy to see Primary's mission. I'm also a person who would wear a plain black t-shirt every day of my life (hello designer living in New York), so it is wonderful to see a brand zagging when everyone else is zigging. It also seems like a company that is run by equally wonderful humans.

I am a bit disappointed to see a growing number of patterns and designs, I know it's hard to refrain from it but the original lineup of very simple basics made it stand out so much more.

I love the simple primary colors, the gender openness and the practicality of the children's clothes. I also love the nice quality material, the practical pockets, and the price point. It feels ridiculous to spend a lot of money on something children will grow out of in less than 6 months. With Primary you get fun, classic basics, for any gender child at a good price. And if your child likes the shirt, you can get another just like it in a larger size.

More cold weather options would be nice, and underwear for smaller sizes.

Perfect for kids (and adults) with sensory issues

Sustainable soft baby + toddler basics... at an AMAZING price! Look, all that is great but how do they wash? That is the most important question I have for all of my clothes, and honestly, they wash amazingly, no need to hand wash (although that is always best). I throw my kids' pajamas ( but really all-day clothes- comfort over everything) in the washer over and over again and they still look amazing, our first ones are about a year old. They are true to size, good quality- don't get saggy as they explore and play. By far also the best fitting joggers for kids. HANDS DOWN!

Color options, I'd love more neutral color options like cream, tans, off white, peach and greens.