Primary offers sustainable, soft, gender neutral clothing for the whole family.
Thingtesting is an unbiased place to research and review internet-born brands āĀ because honest reviews help us all shop better. Learn more.
Cute, affordable clothing! I love how these sleepers are so versatile. Your little one can wear these to bed or you can put it on as a day outfit with a sweater over top and dress it up. I also love how there are options to buy footies or without.
Love the quality of their products. Great basics for everyday wear. Hold up we'll between washes/stains. My children have sensitive skin so I was extra focused on finding clothing with quality fabrics.
We have purchased several bodysuits and rompers from Primary. We love the variety and saturation of the colors. Fits true to size.
Some colors have faded over time and several items developed very small holes in the cotton. Baby safe as they fit tight.
Love this product! For basics, the options are incredible. Sizes are accurate. Outerwear is great as well. My daughter has uniforms for school and this is a great product to supplement the required wear.
A little pricey.
Ordered stuff for my kids and my husband. The quality for the price is unbeatable. The colors are great and the fit isn't bulky or boxy. I'm planning on ordering more! And, they have great sales. I even had to make a return and the process was simple and quick.
I wish they had more options for adults.
The best swim and pjs out there! The leggings and onesies are also great - stretchy, soft cotton. The puffer vest in the picture is Primary and it's very warm and light weight. Plus the sale prices are great. TBH I haven't bought a product that I've been disappointed with.
I'd love a few more designs especially for girls, but that's just me being greedy.
AMAZING kid clothing that is gender neutral and fun. It's so easy to be bombarded with pink clothing when I had my daughter. Hey, I know I am a big fan of the neutral beige aesthetic but in reality, kids should have bright, bold colors too. I love Primary's mission!
Sizing should be spelled out more on their website.
runs slim, but great basics that hold up!
Love the quality and style of the clothing for kids. Very durable and easy to clean!
They run a little small (or just are shrinking in the warm water I wash all the clothes in)
Love the gender inclusivity, along with the basics. No characters or obnoxious/gendered prints. Kids can grow into and out of these clothes, which last long enough to be handed down 2-3 times (at least). Prices are middle to high end for kids clothes, but the quality is there.