Primary reviews and discussion

I love love love Primary. Cute, affordable, sustainable, long-lasting - it checks all the boxes. Gender neutral is a plus too! I love their swim, rompers, and outerwear. While I love to get things secondhand, I'll always turn to Primary when my kiddos need new items.

The best swim and pjs out there! The leggings and onesies are also great - stretchy, soft cotton. The puffer vest in the picture is Primary and it's very warm and light weight. Plus the sale prices are great. TBH I haven't bought a product that I've been disappointed with.

I love the look of Primary’s clothes. They’re fun and colorful and way more affordable than say Hanna Andersen. However the quality leaves a lot to be desired. There are threads coming out of this bubble and I’ve only washed it once.

Great quality basics for all children! My son loves his shirts and swim suit from Primary, the swimsuit material in particular has held up so well and shows no visible signs of wear. Highly recommended and reasonably priced

Genuinely nice fabric and extremely well made... which is hard to find with kids brands at this price point. Impressed with every purchase. They have all the staples for kids. Sizing is spot on, most brands go overboard making kids sizes extra large and it drives me crazy, so I appreciate Primary for being true to size.

These clothes are amazing, if only my child grew slower. I love the swimsuits, dresses and legging especially. The colors are bright and fun and very comfortable.

Great for basics.

I purchased my dog a down jacket from this company. It has a really cute teal and a bunch of other colors. It is easy to put on and off him and even has a hole for the harness to attach to the leash for walks. I had a great experience and the website is easy to use and they have fantastic sales!

Fun, soft clothing for children in such a gorgeous array of colors. Children should have bright, crazy colors to dress in and express their wonderful, little personalities. I just wish there were more adult options since who can't use a burst of color in their wardrobe?

AMAZING kid clothing that is gender neutral and fun. It's so easy to be bombarded with pink clothing when I had my daughter. Hey, I know I am a big fan of the neutral beige aesthetic but in reality, kids should have bright, bold colors too. I love Primary's mission!

Ordered stuff for my kids and my husband. The quality for the price is unbeatable. The colors are great and the fit isn't bulky or boxy. I'm planning on ordering more! And, they have great sales. I even had to make a return and the process was simple and quick.

I like primary! They are always having sales, good quality, affordable. They are also pretty gender neutral which I like. The colors can sometimes be too much for me but they have a wide variety. Best baby swim diapers.

Well made basics for kids! Love the rainbow of colors, and the quality is excellent.

I love the simple primary colors, the gender openness and the practicality of the children's clothes. I also love the nice quality material, the practical pockets, and the price point. It feels ridiculous to spend a lot of money on something children will grow out of in less than 6 months. With Primary you get fun, classic basics, for any gender child at a good price. And if your child likes the shirt, you can get another just like it in a larger size.

Primary makes kids' basics so easy. The colors are gorgeous and gender-neutral, the fabrics are soft and durable, and everything actually holds up to tons of washing and playing. I love that you can mix and match everything without thinking too hard — no itchy tags, no loud logos, just comfy clothes that kids actually want to wear. Total wardrobe staple for us.

I have purchased capri leggings and zip-up hoodies for my kids from Primary over the past few years. The clothing is soft and holds up well, the prices are reasonable, and I like the colors. Customer service was very responsive as well.

We have purchased several bodysuits and rompers from Primary. We love the variety and saturation of the colors. Fits true to size.

The most comfortable, affordable kid clothing. Love the organic options too!

LOVE Primary. Their quality is excellent, the colors and styles are vibrant & fun, and the prices are good. I love the adult pjs and the little girls' twirly dresses have been approved by my very picky 3yo. Primary consumer for life here.

Cute, affordable clothing! I love how these sleepers are so versatile. Your little one can wear these to bed or you can put it on as a day outfit with a sweater over top and dress it up. I also love how there are options to buy footies or without.