Primary offers sustainable, soft, gender neutral clothing for the whole family.

Years ago, when we were shopping for our own kids’ clothing, we found a lot of things that didn’t make sense:

Pink for girls, blue for boys. Quality only if you spend a fortune. And slogans on everything, telling kids who they are, and what they should be.

So we built a brand that rewrote the rules:

Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.



Christina Carbonell

Galyn Bernard

Baby & Kids

Primary

jacket

pajamas

cardigan 

swim

Basics

Clothing

Pet Accessories

Pets

More cold weather options would be nice, and underwear for smaller sizes.

I love the simple primary colors, the gender openness and the practicality of the children's clothes. I also love the nice quality material, the practical pockets, and the price point. It feels ridiculous to spend a lot of money on something children will grow out of in less than 6 months. With Primary you get fun, classic basics, for any gender child at a good price. And if your child likes the shirt, you can get another just like it in a larger size.

Fun, soft clothing for children in such a gorgeous array of colors. Children should have bright, crazy colors to dress in and express their wonderful, little personalities. I just wish there were more adult options since who can't use a burst of color in their wardrobe? 

I like primary! They are always having sales, good quality, affordable. They are also pretty gender neutral which I like. The colors can sometimes be too much for me but they have a wide variety. Best baby swim diapers.

I purchased my dog a down jacket from this company. It has a really cute teal and a bunch of other colors. It is easy to put on and off him and even has a hole for the harness to attach to the leash for walks. I had a great experience and the website is easy to use and they have fantastic sales! 

I ordered a jacket for my 7-year-old.  Someone stole the package from my mailbox. I emailed Primary to see where the package was left and confirm it was delivered. I received an immediate reply from customer service stating they would replace the item. Customer service was a pleasure to deal with, and they were very responsive. The jacket was reordered the next day and arrived shortly after. The jacket looked just like the photo online and fits great.

Wish there were some more neutral options 

Well made basics for kids! Love the rainbow of colors, and the quality is excellent.

The website can be difficult to work with sometimes. 

These clothes are amazing, if only my child grew slower. I love the swimsuits, dresses and legging especially. The colors are bright and fun and very comfortable. 

unfortunately the fabric didn’t work for our infant and it was a super tight fit for the size she was at — will try the same set for our second born coming up but the quality of fabric wasn’t one that impressed me compared to the market of quality baby + toddler clothes.

runs slim, but great basics that hold up! 

Sizing should be spelled out more on their website.

AMAZING kid clothing that is gender neutral and fun. It's so easy to be bombarded with pink clothing when I had my daughter. Hey, I know I am a big fan of the neutral beige aesthetic but in reality, kids should have bright, bold colors too. I love Primary's mission!

I wish they carried more clothing for kids in the 12-14 year old range.

I have purchased capri leggings and zip-up hoodies for my kids from Primary over the past few years. The clothing is soft and holds up well, the prices are reasonable, and I like the colors. Customer service was very responsive as well.

Don't have any! Love their merchandising assortment and products. I get all my kids basics here and stock up at holiday sale time. 

Genuinely nice fabric and extremely well made... which is hard to find with kids brands at this price point. Impressed with every purchase. They have all the staples for kids. Sizing is spot on, most brands go overboard making kids sizes extra large and it drives me crazy, so I appreciate Primary for being true to size.  

I'd love a few more designs especially for girls, but that's just me being greedy. 

The best swim and pjs out there! The leggings and onesies are also great - stretchy, soft cotton. The puffer vest in the picture is Primary and it's very warm and light weight.  Plus the sale prices are great. TBH I haven't bought a product that I've been disappointed with. 

I wish they had more options for adults. 

Ordered stuff for my kids and my husband. The quality for the price is unbeatable. The colors are great and the fit isn't bulky or boxy. I'm planning on ordering more! And, they have great sales. I even had to make a return and the process was simple and quick. 

Some colors have faded over time and several items developed very small holes in the cotton. Baby safe as they fit tight. 

We have purchased several bodysuits and rompers from Primary. We love the variety and saturation of the colors. Fits true to size. 

Cute, affordable clothing! I love how these sleepers are so versatile. Your little one can wear these to bed or you can put it on as a day outfit with a sweater over top and dress it up. I also love how there are options to buy footies or without. 

Great quality basics for all children! My son loves his shirts and swim suit from Primary, the swimsuit material in particular has held up so well and shows no visible signs of wear. Highly recommended and reasonably priced 

LOVE Primary. Their quality is excellent, the colors and styles are vibrant & fun, and the prices are good. I love the adult pjs and the little girls' twirly dresses have been approved by my very picky 3yo. Primary consumer for life here.

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