Primary reviews and discussion

Great quality. Love the rainbow options

Love the quality of their products. Great basics for everyday wear. Hold up we'll between washes/stains. My children have sensitive skin so I was extra focused on finding clothing with quality fabrics.

Love this product! For basics, the options are incredible. Sizes are accurate. Outerwear is great as well. My daughter has uniforms for school and this is a great product to supplement the required wear.

Love the quality and style of the clothing for kids. Very durable and easy to clean!

Love the gender inclusivity, along with the basics. No characters or obnoxious/gendered prints. Kids can grow into and out of these clothes, which last long enough to be handed down 2-3 times (at least). Prices are middle to high end for kids clothes, but the quality is there.

I love primary. Like really love. We have a ton of their clothing for both of our children (m age 3.5 f age 1). Especially a fan of their outerwear and reusable swim diapers. I have one issue but I haven’t seen anyone else mention it. I find the clothing stains or at least holds on to stains more than anything else my kids wear. I don’t really understand it but it’s super frustrating. I’ve learned that if anything gets on them I have to immediately spot treat it or it won’t come out. Not the easiest thing to do with two young kids.

I work in early education and see a ton of kids in this brand, and many of my coworkers are also parents who like this brand, so I have heard a LOT about Primary. I’m not personally a fan of really intensely bright colors, but I like what the brand is trying to achieve! I also liked the lower price point compared to a lot of other online kids brands. I decided to get ahead of the game last fall and purchase a fuzzy jacket and some fleece-lined leggings for my son. The leggings were great, very warm and cozy! The jacket, however…the hook loop fell off within the first few days of use, and then the zipper stitching came apart within a couple weeks! Luckily I am handy with a needle and thread so I was able to fix the zipper up, but the loop wasn’t as easy since it literally unraveled. Still, I loved the muted blue color as it went PERFECTLY with his Didriksons snow gear. I may buy things in the future from Primary, but only if their stuff matches my color scheme ;)

I have been using their clothing since my kids were newborns (now 2&4) and the quality and durability have always held up. I love the clean styles with out logos.

Good prices, good quality, thick cotton shirts. My daughter really likes the styles. Love that they have leggings shirts that cover your bum.

It's pricier than other kid brands, but the stuff I have bought my kids really lasts and wears well.

Hand me down quality to put it lightly- we love their clothing for our toddler and have a mix of new pieces and those that have been well loved by others before us.

Perfect for kids (and adults) with sensory issues

Sustainable soft baby + toddler basics... at an AMAZING price! Look, all that is great but how do they wash? That is the most important question I have for all of my clothes, and honestly, they wash amazingly, no need to hand wash (although that is always best). I throw my kids' pajamas ( but really all-day clothes- comfort over everything) in the washer over and over again and they still look amazing, our first ones are about a year old. They are true to size, good quality- don't get saggy as they explore and play. By far also the best fitting joggers for kids. HANDS DOWN!