5 β€’ 4 Ratings

Affordable kid's basics? Primary makes reasonably priced essential clothes for babies and kids.

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New York, New York
Christina Carbonell
Galyn Bernard
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Primary Reviews

Here’s what 4 people are saying...
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Average rating from 4 users
Would recommend it to a friend
Amazing websiteHigh qualityEveryday wearComfortableWorth the money πŸ’Έ
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11 days ago

The most comfortable, affordable kid clothing. Love the organic options too!

2 months ago

I have purchased capri leggings and zip-up hoodies for my kids from Primary over the past few years. The clothing is soft and holds up well, the prices are reasonable, and I like the colors. Customer service was very responsive as well.


I wish they carried more clothing for kids in the 12-14 year old range.

ComfortableHigh qualityFit just right
2 months ago

As a new parent who is generally horrified by the over-commercialization and visual noise being thrown at our children I was so so happy to see Primary's mission. I'm also a person who would wear a plain black t-shirt every day of my life (hello designer living in New York), so it is wonderful to see a brand zagging when everyone else is zigging. It also seems like a company that is run by equally wonderful humans.


I am a bit disappointed to see a growing number of patterns and designs, I know it's hard to refrain from it but the original lineup of very simple basics made it stand out so much more.

Everyday wearComfortableGood for gifts 🎁Love the brand's mission πŸ’•Worth the money πŸ’ΈAmazing websiteHigh qualityCool look & feel
5 months ago

I love the simple primary colors, the gender openness and the practicality of the children's clothes. I also love the nice quality material, the practical pockets, and the price point. It feels ridiculous to spend a lot of money on something children will grow out of in less than 6 months. With Primary you get fun, classic basics, for any gender child at a good price. And if your child likes the shirt, you can get another just like it in a larger size.


More cold weather options would be nice, and underwear for smaller sizes.

Everyday wearComfortable