4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
3y ago
Ive tried a couple products from this brand and would definitely try more - Ive had the milky leave in conditioner (not sure of the name) and I am still using the Detox shampoo about once a week, my partner uses it as well! Big fan, leaves my hair and scalp feeling clean and fresh especially after periods of a lot of dry shampoo or when my hair is in need of a deep clean. Smells are nice, im often turned off from products if they're overly fragranced and no problems here! Can't attest to any other products but I like what I've had! Would re-purchase the detox shampoo for sure.
I got a little sample of the hair/body scrub in a purchase I made from Sephora. I am obsessed it smells amazing!
Pretty decent product-the leave-in conditioner smells nice and is pretty effective at de tangling wet hair.
I just started using the Ouai hair oil religiously after I shower and my hair has never been so soft in my life! My hair feels healthier and not weighed down or greasy, it's amazing and I trust this brand for their other products too!
I love their detoxifying shampoo and their moisture hair mask. They have literally saved my hair.
Not sure what they hype is about...Maybe I'm just using the wrong products? I recently tried out the detox shampoo and found that it had no impact on the flaking and itchiness I hoped it would solve.
Anytime I want to splurge a little I will purchase a Ouai hair product, and they never disappoint. The shampoo and conditioner for fine hair works great. I have an oily scalp, and I've noticed that when I use Ouai shampoo I do not experience as much build up. The clarifying shampoo definitely gets your hair squeaky clean, but I've never felt like my hair was overly stripped. The products smell amazing, and work so well, I just wish it wasn't so expensive so I could use it more regurarly!
3y ago
Love this brand, as I have super curly, frizzy hair. However, the only fault is the bottle for the conditioner. Due to how heavy the formulation is (thickness), it is hard to get out of the bottle. I have to unscrew the cap to push out the product. The price point is on the higher side, but a little goes a long way. *** I will continue to add to this as Ouai, you have to fix your packaging. The curly hair conditioner is nearly impossible to squeeze out and always needing to take cap off. If you need manufacturing help, reach out to me at Genimex.
Not for me or my hair type
I have the leave-in conditioner, which gets a lot of compliments on the scent. It is pretty decently hydrating/detangling, but I like to use it as a heat protectant and I'm not sure it does much. Have repurchased once, probably will again until I hear about something better.
5y ago
I have tried the Wave Spray and a few of their conditioners. I really love the texture of my hair afterwards. For reference, I have very straight, fine hair. After using Ouai products my hair still feels light but well moisturized.
Feedback
Really expensive for what I normally spend on hair care, so I use it sparingly.
I love the Ouai thick hair products! They have a clean look and feel, and always have promised outcomes delivered for my hair. You can try samples through Sephora to find what works for you. Their sprays and oils are 100% worth the money.
Feedback
Their shampoos and conditioners are pricey, but their oils and sprays are very much worth the money!
The Ouai Detox Shampoo is everything I hoped for and more. It delivers a deep clean without stripping my hair, leaving my scalp refreshed and my strands soft and shiny. The scent is absolutely divine...clean, fresh, and just the right amount of luxe. I actually look forward to using it every week! The packaging is sleek and modern, featuring thoughtful details such as a secure cap and a design that minimizes product waste. For the quality and experience, the price feels incredibly fair, especially considering how little you need for each use. This has officially earned a permanent spot in my shower lineup. Highly recommend!
1y ago
So my variety of flavor sent option really impressive the nice quality, long lasting and creamy application. I tried their bodies. Collection was pleasantly surprised. Looks fun feeling elevates self-care.
This shampoo is unlike any other I’ve used. I am a gal with fine blond hair that doesn’t do well with thick, heavy, goopy standard shampoos. They weigh down my hair and it ends up looking all flat and thin.
This is a high quality hair brand that makes my hair feel soft and healthy. I use their shampoo daily and it has helped my damaged hair tremdously and leaves it feeling shiny and youthful again. I would recommend it.
We have a lot of different products by this brand and we love almost all of them. They work really well and make her hair super soft and healthy. We also love the branding of the bottles and they leave our hair, smelling good and feeling soft.
I’ve ordered this several times for my wife, and she absolutely loves it. It works wonders for restoring moisture to her hair and soothing her itchy scalp, all without making it feel greasy. What she loves most is how it brings back the volume she loses from all the styling products she uses. It leaves her hair feeling strong, silky, and incredibly soft to the touch. Definitely a product we keep coming back to!
I bought the leave in conditioner spray and had to give it away to a friend. It did work really well, but the scent is extremely strong (I get migraines) and smelled kind of…mature older woman, haha. For this reason, I’m hesitant to try more of their products if they all smell strongly. On the plus side, my friend said the small bottle I gave her lasted super long.
1y ago
There body wash is elite!!! The smell is Devine! I also really enjoy their handwashing soap! They are the same scents!