4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
5y ago
I have tried the Wave Spray and a few of their conditioners. I really love the texture of my hair afterwards. For reference, I have very straight, fine hair. After using Ouai products my hair still feels light but well moisturized.
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Really expensive for what I normally spend on hair care, so I use it sparingly.
I love the Ouai thick hair products! They have a clean look and feel, and always have promised outcomes delivered for my hair. You can try samples through Sephora to find what works for you. Their sprays and oils are 100% worth the money.
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Their shampoos and conditioners are pricey, but their oils and sprays are very much worth the money!
The Ouai Detox Shampoo is everything I hoped for and more. It delivers a deep clean without stripping my hair, leaving my scalp refreshed and my strands soft and shiny. The scent is absolutely divine...clean, fresh, and just the right amount of luxe. I actually look forward to using it every week! The packaging is sleek and modern, featuring thoughtful details such as a secure cap and a design that minimizes product waste. For the quality and experience, the price feels incredibly fair, especially considering how little you need for each use. This has officially earned a permanent spot in my shower lineup. Highly recommend!
1y ago
So my variety of flavor sent option really impressive the nice quality, long lasting and creamy application. I tried their bodies. Collection was pleasantly surprised. Looks fun feeling elevates self-care.
This shampoo is unlike any other I’ve used. I am a gal with fine blond hair that doesn’t do well with thick, heavy, goopy standard shampoos. They weigh down my hair and it ends up looking all flat and thin.
This is a high quality hair brand that makes my hair feel soft and healthy. I use their shampoo daily and it has helped my damaged hair tremdously and leaves it feeling shiny and youthful again. I would recommend it.
We have a lot of different products by this brand and we love almost all of them. They work really well and make her hair super soft and healthy. We also love the branding of the bottles and they leave our hair, smelling good and feeling soft.
I’ve ordered this several times for my wife, and she absolutely loves it. It works wonders for restoring moisture to her hair and soothing her itchy scalp, all without making it feel greasy. What she loves most is how it brings back the volume she loses from all the styling products she uses. It leaves her hair feeling strong, silky, and incredibly soft to the touch. Definitely a product we keep coming back to!
I bought the leave in conditioner spray and had to give it away to a friend. It did work really well, but the scent is extremely strong (I get migraines) and smelled kind of…mature older woman, haha. For this reason, I’m hesitant to try more of their products if they all smell strongly. On the plus side, my friend said the small bottle I gave her lasted super long.
1y ago
There body wash is elite!!! The smell is Devine! I also really enjoy their handwashing soap! They are the same scents!
I literally use almost all of their products from their way spray to their hair, perfume to their hair oil to their shampoo and conditioner, and they’re leaving conditioner. Everything is so high-quality and I love the branding.
Pricey, but I'm a diehard fan of their hair oil for my permed hair. So nice for treating my damp hair and allowing to air dry for soft curls. The mini size is perfect for travel.
1y ago
The scalp oil really hydrated my damaged hair.
I have used a variety of their items - Mostly their shampoo and conditioner along with their fragrances. I love the smell of products. Their hair products are just okay but it's the fragrance that is amazing.
I love the minimalist look of ouai products, but my experience has been hit or miss. The leave in conditioner Spray is a little too runny, but these smoothing cream is great, as is the hair mist.
1y ago
The hair care product (dry shampoo) did its Job. Good travel size packaging. It wasn’t any kore nourishing than my usual go to options but I had no complaints.
I live and breathe OUAI’s shampoo and conditioner for medium hair. Also, the wave spray! I swear by it! My hair feels so good every time I use it—soft, clean, never oily, and just overall luxurious. I’ve even gotten my friends hooked on it after they showered at my place—they literally went out and bought it for themselves right after! One of the things I love most (aside from how amazing it makes my hair feel) is that OUAI offers refillable bags. So if you’ve already purchased the regular bottles, you can just refill them instead of buying new ones. It’s such a thoughtful, eco-friendly touch that makes me love the brand even more. Honestly, OUAI just gets it. The quality, the scent, the experience—it’s all 10/10. I’ll keep repurchasing forever.
1y ago
i love their hair oil and how it smells!
1y ago
The leave in conditioner is really great. It has a great spray that gets all over your hair in a fine mist rather than just one spot. I also really think it helps detangle my hair after the shower. I definitely recommend.
Love how little I have to use compared to other product but nothing life changing for my hair