Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • I got the dry shampoo foam and I think it works great, but the smell is awful and I hate it. Makes it not worth using because of how strong the scent is. I haven't tried any other products after that, they may work great as the dry shampoo is very good and if you like strong perfumey scents it's probably for you. I prefer other brands that use less plastic and overwhelming scents.

  • I use the OUAI Fine Hair Shampoo and Conditioner, and my hair absolutely loves it. While the price tag is a bit spenny, it really does feel like I’m using a luxury product after every wash. That said, I tried the travel-size leave-in conditioner once or twice and didn’t have the same love affair.

  • I absolutely love the quality of this brand while the price of it is higher than most competitors. I do think it is worth it. I always put their hair oil on my wish list!

  • Ouai hair oil is an absolute game-changer for my hair care routine! The formula is lightweight yet deeply nourishing, leaving my hair feeling soft, shiny, and smooth without weighing it down. I love that it tames frizz and adds a healthy shine, all while smelling absolutely amazing. Ouai offers luxury hair care that’s both effective and affordable, making it easy to indulge in high-quality products without breaking the bank. If you're looking for a hair oil that gives you sleek, shiny locks, Ouai is a must-have! 🌟🖤

  • I loved how OUAI made my hair feel, very soft and silky. The price is definitely on the higher side but I think it is worth it!

  • Sustainable, natural, clean hair and skin products with great scents. Fresh and leave my hair and skin feeling invigorated!

  • I’ve got to hand it to OUAI—when it comes to hair care, they’ve got me wrapped around their sulfate-free little finger! I’ve tried the shampoo, conditioner, body wash, scrub, and even the extra strength cream conditioner. Let me tell you, my bathroom looks like a shrine to OUAI The shampoo and conditioner work wonders on my hair, making it feel like I just left a salon. The only thing I wish is that they had a bit more scent. Don't get me wrong, I love subtlety, but a bit more "oomph" wouldn’t hurt, you know? Suprised people say its weak! And let's talk about their other products! The body wash and scrub are staples in my self-care routine. But wait, it gets better—OUAI makes an insanely high-priced dog shampoo, and of course, my pampered pup has it. Honestly, I think he begs for bath time just to flaunt his luxe lifestyle. Picture this: my dog giving me those “puppy eyes,” basically begging me to use his $30-a-bottle shampoo. I can almost hear him saying, “Only the best for me, human!” 😂

  • They have the best products

  • I love the smell a rich jasmine scent which is so calming and I love that the oil is not very heavy or greasy it is the perfect consistency

  • These products are nice. Love the simple packaging and the product itself . Feels very high quality

  • these products all smell AMAZING. they work fine too, worth the splurge for one or two of them in my opinion to treat yourself but I wouldn't pay for any more

  • I want to preface this review by saying that I am NOT a haircare pro by any means. My normal shampoo is Suave Men's 2 in 1, with the exception of the Ouai clarifying shampoo, which I use every other week or whenever my hair needs a deep clean. It definitely works for its purpose! I also use the hair oil on damp hair, and it's fab! However, I can't say that I wouldn't be able to find something just as good but less pricey.

  • i’m an oily hair girlie and i thought that i was just destined to stay that way until i tried the detox shampoo. this changed everything! i can stretch out days between washes so easily now and my hair is so healthy!

  • I've tried multiple products from Ouai and I didn't find them to be life-changing. The only product I'd consider rebuying is the Detox Shampoo – it lathers well and it does its job but I only use it once a month because it's very drying. If you use a lot of styling/gel products in your hair, I'd definitely would use a Detox shampoo once a month. I do like that they offer refills for their packaging though.

    No relationship
  • I went to the blue lagoon in Iceland and developed crusty dry hair from the minerals. The detox shampoo saved my life when nothing else was working. I still use monthly and it really helps support my health curls.

  • I have enjoyed using their Detox shampoo and their thickening hair spray. Beautiful simple packaging.

  • I've tried Ouai's shampoo & conditioner and wasn't impressed. The scent wasn't pleasant and it did nothing for my hair. I gave up on the brand until I received a sample of their hair oil. I like trying new products and don't often repurchase haircare but I LOVE the oil. The smell is so much better than the shampoo & conditioner and doesn't cause headaches, which I'm prone to. It's great for frizz, taming "the fluff", and makes my hair super shiny.