4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
I got the dry shampoo foam and I think it works great, but the smell is awful and I hate it. Makes it not worth using because of how strong the scent is. I haven't tried any other products after that, they may work great as the dry shampoo is very good and if you like strong perfumey scents it's probably for you. I prefer other brands that use less plastic and overwhelming scents.
I use the OUAI Fine Hair Shampoo and Conditioner, and my hair absolutely loves it. While the price tag is a bit spenny, it really does feel like I’m using a luxury product after every wash. That said, I tried the travel-size leave-in conditioner once or twice and didn’t have the same love affair.
I absolutely love the quality of this brand while the price of it is higher than most competitors. I do think it is worth it. I always put their hair oil on my wish list!
Ouai hair oil is an absolute game-changer for my hair care routine! The formula is lightweight yet deeply nourishing, leaving my hair feeling soft, shiny, and smooth without weighing it down. I love that it tames frizz and adds a healthy shine, all while smelling absolutely amazing. Ouai offers luxury hair care that’s both effective and affordable, making it easy to indulge in high-quality products without breaking the bank. If you're looking for a hair oil that gives you sleek, shiny locks, Ouai is a must-have! 🌟🖤
2y ago
I loved how OUAI made my hair feel, very soft and silky. The price is definitely on the higher side but I think it is worth it!
Sustainable, natural, clean hair and skin products with great scents. Fresh and leave my hair and skin feeling invigorated!
I’ve got to hand it to OUAI—when it comes to hair care, they’ve got me wrapped around their sulfate-free little finger! I’ve tried the shampoo, conditioner, body wash, scrub, and even the extra strength cream conditioner. Let me tell you, my bathroom looks like a shrine to OUAI The shampoo and conditioner work wonders on my hair, making it feel like I just left a salon. The only thing I wish is that they had a bit more scent. Don't get me wrong, I love subtlety, but a bit more "oomph" wouldn’t hurt, you know? Suprised people say its weak! And let's talk about their other products! The body wash and scrub are staples in my self-care routine. But wait, it gets better—OUAI makes an insanely high-priced dog shampoo, and of course, my pampered pup has it. Honestly, I think he begs for bath time just to flaunt his luxe lifestyle. Picture this: my dog giving me those “puppy eyes,” basically begging me to use his $30-a-bottle shampoo. I can almost hear him saying, “Only the best for me, human!” 😂
They have the best products
I love the smell a rich jasmine scent which is so calming and I love that the oil is not very heavy or greasy it is the perfect consistency
These products are nice. Love the simple packaging and the product itself . Feels very high quality
these products all smell AMAZING. they work fine too, worth the splurge for one or two of them in my opinion to treat yourself but I wouldn't pay for any more
2y ago
Love the detox shampoo.
2y ago
I want to preface this review by saying that I am NOT a haircare pro by any means. My normal shampoo is Suave Men's 2 in 1, with the exception of the Ouai clarifying shampoo, which I use every other week or whenever my hair needs a deep clean. It definitely works for its purpose! I also use the hair oil on damp hair, and it's fab! However, I can't say that I wouldn't be able to find something just as good but less pricey.
i’m an oily hair girlie and i thought that i was just destined to stay that way until i tried the detox shampoo. this changed everything! i can stretch out days between washes so easily now and my hair is so healthy!
I've tried multiple products from Ouai and I didn't find them to be life-changing. The only product I'd consider rebuying is the Detox Shampoo – it lathers well and it does its job but I only use it once a month because it's very drying. If you use a lot of styling/gel products in your hair, I'd definitely would use a Detox shampoo once a month. I do like that they offer refills for their packaging though.
I went to the blue lagoon in Iceland and developed crusty dry hair from the minerals. The detox shampoo saved my life when nothing else was working. I still use monthly and it really helps support my health curls.
I have enjoyed using their Detox shampoo and their thickening hair spray. Beautiful simple packaging.
I've tried Ouai's shampoo & conditioner and wasn't impressed. The scent wasn't pleasant and it did nothing for my hair. I gave up on the brand until I received a sample of their hair oil. I like trying new products and don't often repurchase haircare but I LOVE the oil. The smell is so much better than the shampoo & conditioner and doesn't cause headaches, which I'm prone to. It's great for frizz, taming "the fluff", and makes my hair super shiny.
lux
I’ve tried their shampoo and conditioner and it didn’t blow me away.