Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • I literally use almost all of their products from their way spray to their hair, perfume to their hair oil to their shampoo and conditioner, and they’re leaving conditioner. Everything is so high-quality and I love the branding.

  • Pricey, but I'm a diehard fan of their hair oil for my permed hair. So nice for treating my damp hair and allowing to air dry for soft curls. The mini size is perfect for travel.

  • The scalp oil really hydrated my damaged hair.

  • I have used a variety of their items - Mostly their shampoo and conditioner along with their fragrances. I love the smell of products. Their hair products are just okay but it's the fragrance that is amazing.

  • I love the minimalist look of ouai products, but my experience has been hit or miss. The leave in conditioner Spray is a little too runny, but these smoothing cream is great, as is the hair mist.

  • The hair care product (dry shampoo) did its Job. Good travel size packaging. It wasn’t any kore nourishing than my usual go to options but I had no complaints.

    Invested in Ouai
  • I live and breathe OUAI’s shampoo and conditioner for medium hair. Also, the wave spray! I swear by it! My hair feels so good every time I use it—soft, clean, never oily, and just overall luxurious. I’ve even gotten my friends hooked on it after they showered at my place—they literally went out and bought it for themselves right after! One of the things I love most (aside from how amazing it makes my hair feel) is that OUAI offers refillable bags. So if you’ve already purchased the regular bottles, you can just refill them instead of buying new ones. It’s such a thoughtful, eco-friendly touch that makes me love the brand even more. Honestly, OUAI just gets it. The quality, the scent, the experience—it’s all 10/10. I’ll keep repurchasing forever.

  • The leave in conditioner is really great. It has a great spray that gets all over your hair in a fine mist rather than just one spot. I also really think it helps detangle my hair after the shower. I definitely recommend.

  • Love how little I have to use compared to other product but nothing life changing for my hair

  • I got the dry shampoo foam and I think it works great, but the smell is awful and I hate it. Makes it not worth using because of how strong the scent is. I haven't tried any other products after that, they may work great as the dry shampoo is very good and if you like strong perfumey scents it's probably for you. I prefer other brands that use less plastic and overwhelming scents.

  • I use the OUAI Fine Hair Shampoo and Conditioner, and my hair absolutely loves it. While the price tag is a bit spenny, it really does feel like I’m using a luxury product after every wash. That said, I tried the travel-size leave-in conditioner once or twice and didn’t have the same love affair.

  • I absolutely love the quality of this brand while the price of it is higher than most competitors. I do think it is worth it. I always put their hair oil on my wish list!

  • Ouai hair oil is an absolute game-changer for my hair care routine! The formula is lightweight yet deeply nourishing, leaving my hair feeling soft, shiny, and smooth without weighing it down. I love that it tames frizz and adds a healthy shine, all while smelling absolutely amazing. Ouai offers luxury hair care that’s both effective and affordable, making it easy to indulge in high-quality products without breaking the bank. If you're looking for a hair oil that gives you sleek, shiny locks, Ouai is a must-have! 🌟🖤

  • I loved how OUAI made my hair feel, very soft and silky. The price is definitely on the higher side but I think it is worth it!

  • I’ve got to hand it to OUAI—when it comes to hair care, they’ve got me wrapped around their sulfate-free little finger! I’ve tried the shampoo, conditioner, body wash, scrub, and even the extra strength cream conditioner. Let me tell you, my bathroom looks like a shrine to OUAI The shampoo and conditioner work wonders on my hair, making it feel like I just left a salon. The only thing I wish is that they had a bit more scent. Don't get me wrong, I love subtlety, but a bit more "oomph" wouldn’t hurt, you know? Suprised people say its weak! And let's talk about their other products! The body wash and scrub are staples in my self-care routine. But wait, it gets better—OUAI makes an insanely high-priced dog shampoo, and of course, my pampered pup has it. Honestly, I think he begs for bath time just to flaunt his luxe lifestyle. Picture this: my dog giving me those “puppy eyes,” basically begging me to use his $30-a-bottle shampoo. I can almost hear him saying, “Only the best for me, human!” 😂

  • They have the best products

  • I love the smell a rich jasmine scent which is so calming and I love that the oil is not very heavy or greasy it is the perfect consistency

  • These products are nice. Love the simple packaging and the product itself . Feels very high quality

  • these products all smell AMAZING. they work fine too, worth the splurge for one or two of them in my opinion to treat yourself but I wouldn't pay for any more