4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
I tried the hair oil and it looks great with me.
My hair has been on the thin side since bleaching it, and the Ouai shampoo works great for my hair. The first thing I do with any product is smell the item to see if l will like the fragrance or not. The shampoo has a floral perfume scent to it, but for me l like it. My hair didn't feel oily after, I just made sure not to buy too much on the side of my scalp, because I did before and made it appear oily quickly. The formula is perfect for thin hair because the shampoo itself is an almost see-through gel, not a typical foam shampoo. The only downside is the top of my hair looks more frizzy, but l but a little bit of hair oil, and back to being down not up. I wished it gave a little bit more hydration to my hair, but it didn't make it hay straw-dried.
Wanted to like these products so much and tried so many of them, but they weren’t anything special.
My favorites are the perfume, body washes, and shampoo. Unfortunately, the products are very pricey and I can't justify purchasing them! In terms of quality, I find the quality fantastic and the perfume scent lasts for a really long time.
2y ago
OBSEESED! I use their shampoo, conditioner, body wash, cleanser. Clean but moisturized
Yes it was good
Love it!
The shampoo smells great however it made my hair feel brass and frizzy afterwards
Smells so good. Makes my hair not frizzy. I love it.
I have only tried their pomade and love it! I use it to slick back my hair into a pony or bun and am constantly getting compliments or being asked what product I am using. I love that it doesn't make my hair super shiny or hard/crusty. The matte finish isn't tooo matte either which I appreciate. It really is the perfect balance IMO. The scent (frangipani) is great and the product itself washes out of my hair really well (although I do double shampoo). Note: I have fine, hair dyed blonde.
3y ago
Mid! The hair oil is a finishing oil, so purely for shine and not nourishment. The masks are similarly superficial, and I didn't find their shampoo impressive. With that said, the smells are lovely, and I imagine (though have not tried) the candles to be similarly lovely-smelling. The packaging is nice, but no longer novel - lots of brands are offering minimal design haircare, but with effective ingredients too. Their styling pomade is just okay - I'll use it up eventually, but it hasn't changed my life/hair.
Body wash does not work and all hair products have damaged my hair beyond repair
Love the clarifying shampoo, got it as rewards gift from Sephora and was really impressed. Everything by this company smells amazing. I want to try their perfume and body products next.
3y ago
They're worth the expense, especially the body wash, it smell so good and help my skin stay hydrated.
Ouai is a staple. I have tried almost everything from this brand and have not a bad thing to say. Love the hair products (curl cream, hair mask). The body products smell great (melrose soap and shibuya body butter are my favorite) plus I even have the hand soap for my kitchen and sink. I love the packaging and I can honestly say this is one of my favorite brands.
I have never in my life smelled a product that smelled this good! Their salt scrub (body and scalp) is divine! I literally spent half the time showering just huffing the scent. I wish these were "clean" products, but they make using them a literally heavenly experience.
3y ago
I use the Ouai hair mask and I like it better than olaplex. You get a generous amount of product and only need a small amount for each use, so it has lasted me many months now. It also smells amazing.
Feedback
Travel size or a spray version would be nice.
LOVE the detox shampoo! Once a week or so, it’s great to get out any buildup!
I tried their spray dry shampoo. Loved the smell and the portability of the bottle. I heard such great things about it and was expecting a miracle but it didn't deliver for me.
Feedback
Didn't love the texture of my hair after the dry shampoo
I'm probably one of Ouai's #1 fans - not going to lie. I received their Detox Shampoo as part of my FabFitFun subscription in the summer of 2021 and have been buying their brand religiously since - the shampoo, body scrub, body cream, wave spray, leave in conditioner, hair oil, hand soap, hand lotion, body wash, both perfume scents (melrose place & north bondi), and their dog shampoo. And a bunch of refills of said products (esp. the shampoo, hand soap, and perfumes as I use those the most). Their scents are just INCREDIBLE and make you feel so luxurious. I only bought the hair oil because it was cheap and I wanted to try it (I usually never use hair oil) but I loved it so much it's become a staple to my routine. I've also given the little travel sizes as gifts for my friends and family who have now also become loyal Ouai fans. I just love, love, love it. And I love that their customer service is pretty personable :)
Feedback
I personally am not a big fan of the supplement lines (haven't tried it but supplements always feel kinda gimmicky to me) but hey, I don't have to love every single thing.