Birchbox reviews and discussion

2.7

33% of reviewers would recommend to a friend

Reviews mention

  • Charming, reusable box packaging
  • Fun monthly unboxing experience
  • Travel-friendly sample assortments
  • Occasional standout, high-quality discoveries
  • Tiny, underwhelming sample sizes
  • Repetitive, duplicative product assortments
  • Weak, often-ignored personalization
  • Excessive, wasteful packaging materials

Birchbox earns mixed reviews: the brand delights early with cute, reusable boxes and discovery of new, travel-friendly samples, but many reviews say it isn’t good long-term due to tiny sizes, repetitive items, weak personalization, and wasteful packaging. Reviews of Birchbox also flag frequent duplicates, too many fragrances, and recent operational issues, while praising its giftability and occasional standout finds.

AI summary based on Thingtesting reviews

67 reviews and posts

  • I was a dedicated Birchbox girlie for YEARS even after it stopped being cool. I found the samples to be of a highish quality, good variety, and cute packaging. The samples were GREAT for travel and to send as cute little gifts to friends. But the company absolutely GHOSTED for MONTHS (it might have been years?) and when they re-emerged after a buy-out, offered absolutely no incentives to loyal customers who had been patiently waiting for their return. I expressed this concern (what, you can't give me 500 points or something?? Be for real), and stayed as a monthly subscriber to see if their comeback warranted forgiveness of their appalling customer service behavior. It wasn't! The products and packaging were subpar and it was obvious there was very little care in the customer anymore. Do not recommend anymore!

  • I got sick samples of samples is the word! One I have no use for. It actually goes with another lip product. But of course they give you one so you'll go back and buy the second part of it lol. One is a decent size. Two are so many they'll last a week. And the one with the picture the packet of Estee Lauder revitalizing serum one time use. OMFG and almost $30 28 with shipping definitely not worth it. I can compare it to the allure box I got I actually still have some of the items & I got it months ago. One of the products I use daily. And the other so small I had to take a picture and put it through Google to find out WTF it was used for! Tiny bottle just has a name and a cent. I put it on my hand it was oily so I thought probably for hair glad I looked it up because it's face oil which I could never use in my quiz oily skin really don't need face oil

    Influencer for Birchbox
  • When I first tried it, I received lots of great items. I’ve subscribed a few more times and very disappointed, because there are too many repeat items, poor quality items and tiny samples.

    Feedback

    Better and useful items, larger samples

  • I got a few good things, but it is not curated for you in any way. That's a lie. There is absolutely no point in filling out the questions. I get the exact same samples my mom gets. I'm black with curly hair, she's white with blonde hair. Also, some of the samples I've received at least three times now. Hardly any makeup at all, the majority of the items are lotions. It's a waste of money.

    Feedback

    Actually tailor the boxes for the customer like you claim to.

  • Birchbox was such a game changer when it first came out. I was obsessed with them. Then they faded away and now their relaunch model just isn’t the same at all. The magic is gone

  • I tried Birchbox when it first started. I didn't keep up with the subscription though as I found the samples to be mostly products I didn't find useful and I had had to keep recycling all of the boxes. I found myself bringing the items to work and sharing them with co-workers but that wasn't a good use of my money so I cancelled.

  • I was gifted a three-month Birchbox subscription from a friend for my birthday and was so pleasantly surprised and excited about it! The activation was easy to do online from the info that was provided. I'm unsure of my level of membership, but was expecting 5 products and had realistic expectations that they wouldn't be full-size. When the box arrived it was compact and super cute; the box (while branded with logo) is definitely reusable for various purposes, which is nice.

    Feedback

    Ultimately, Birchbox was not for me. The mini/small size of the products was underwhelming and uncompelling. The product assortment was not that original and most of the items I had owned, tried, or had various versions already. I think it's fair to share that I also likely consume and use more beauty and make-up products than the average person. I think Birchbox would be best suited to a tween, teenager, or young adult to start introducing them to products without the commitment.

  • I just wasn’t into it I don’t feel like it was a good deal and I don’t enjoy the travel sizes.

  • This makes a great gift. I was gifted a subscription and looked forward to my little surprise every month. However once the gift subscription ran out, I didn't renew, as it felt pricey for the small size of the items. Fun present though!

  • Birchbox is a pretty neat prescription. I enjoyed everything that was in the box and when I wanted to cancel, it was easy to cancel my subscription. I highly recommend if you are a person who enjoys getting subscription boxes.

  • Fine, have discovered some cool products

    Feedback

    Don't love the excessive packaging, wish there was an option for only cruelty-free products

  • Birchbox was one of the first, main stream subscription boxes and at first it was very exciting to open. The boxes are often beautiful and I've kept many of them for organization, but the contents were often boring and not something I was interested in. There was often one sample I really loved and the rest were passed along or tossed. There was an option to let them know things you didn't want, I requested no fragrances because I don't wear perfume, but in every single box I got a perfume sample.

    Feedback

    If you let your members state preferences, please actually listen. And better samples of cutting edge things would be great.

  • Liked having an opportunity to test new products, but didn't like having a lot of the products i didn't like or need laying around my house.

    Feedback

    Opportunities to further curate your own box.

  • I use to be really into trying new products. in 2020, I really simplified my skincare routine and wear minimal products now. However, I first started this to learn about new brands. What I struggled with is using all the samples in the box that lead to waste. Also, if I was given a lipstick or makeup that I don’t use - I felt cheated out of a sample. Maybe good for those still trying to figure out what they like.

  • I never felt like they listened to the surveys. I’d always get products I said I never use and also there are better brands of this that send cute bags instead of wasteful boxes

  • I was a Birchbox Men subscriber for a few years. I found a few good products through it and it was the source of most of my travel toiletries. But then my partner pointed out that (a) it's a lot of wasted packaging for stuff I don't really need and (b) I'm not traveling anymore. So I canceled my subscription and don't feel sed.

  • Really cool idea, and fun to receive recurring packages, but the actual items were unremarkable and never anything I was too excited about.

  • I enjoy the novelty of subscription boxes. I think they make great gifts, and this one is especially good for girls and young women who are just dipping their toes into the makeup game. People who have more advanced or mature style I think won’t appreciate this one as much: I had this for a little over a year, and the colors/finishes/perfumes they pick are very neutral crowd pleasers, even in the curated boxes, so they get repetitive after a while. Although beauty samples are fun, they are annoying to store and pretty awful for the environment. I was also irritated whenever Birchbox included one of their in-house products as a sample, which was almost every box. Only one of those ever proved to be memorably useful. I did like the boxes themselves though: they were pretty, good for storage, and sturdier than you’d think. But like the samples inside them, they stacked up after a while.