Birchbox offers to send a box of 5 handpicked deluxe beauty product samples monthly to help subscribers develop an effortless, simple beauty routine.

Hayley Barna

Katia Beauchamp

Personal Care

Birchbox earns mixed reviews: the brand delights with charming, reusable boxes and occasional standout discoveries, but suffers from poor personalization, repetitive tiny samples, and mounting waste. Reviews of Birchbox also cite frequent unwanted perfume, declining curation after its relaunch, and severe service lapses, making it better as a short-term novelty or gift than a long-term subscription.

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