BEHAVE reviews and discussion

4.3

84% of reviewers would recommend to a friend

Reviews mention

  • Vibrant lychee passionfruit flavors
  • Convincing chewy gummy texture
  • Impressively high dietary fiber
  • Bold, super sour option
  • Lingering alt-sweetener aftertaste
  • Occasional chalky gummy coating
  • Sticky, tooth-clinging chew
  • Lower sweetness satisfaction

BEHAVE earns largely positive reviews for delivering flavorful, lower‑sugar gummies that satisfy a candy craving, though opinions split on aftertaste and texture. Reviews praise the super sour bite of Super Sour Skulls and fruit-forward lychee and passionfruit bears, high fiber, and a convincing classic gummy chew, while noting occasional chalkiness, sticky or firm texture, alt‑sweetener aftertaste, and less sweetness compared to traditional gummies.

AI summary based on Thingtesting reviews

47 reviews and posts

  • Behave sent me these ahead of their big Target launch and I really enjoyed them. I tried the Super Sour Skulls and can confirm they are _super_ sour. Good pick for anyone with a sweet tooth (e.g. my husband ate half the bag before I even got to try them), and I could see myself grabbing these for kid's birthday parties down the line too,

    Received a free product from BEHAVE
  • Usually with gummy alternatives there's either weird aftertaste or it has too much chew to it, but these were perfectly normal with a good gummy to sourness ratio. Comparing its nutrition label to other gummy candy alternatives, theirs is probably the best one I've seen.

  • I appreciate what Behave is doing — the low sugar content is great, especially if you’re trying to be mindful, and the sour flavors are surprisingly solid. The texture isn’t quite as satisfying as traditional gummies, but it’s a trade-off that makes sense for what they’re offering. A good option when I want something sweet without going overboard.

  • A “healthier “ sour gummy that actually tastes like a proper gummy! It’s chewy! It’s really sour! I love them. If you’re wondering who bought up all the sour flavors from Pop-Up grocer, it’s me. Sorry, but not really 😜 These are way better than all the other alternative candies. And I actually prefer them to Haribo since the flavors are better and they don’t spike my blood sugar. Wish they sold at more retailers or made it easier to order online though.

  • I thought these were insanely tasty. In a way I was seriously not expecting. The lychee passionfruit raspberry combo is killer. Would 100% eat them again!

    Feedback

    Some people mention the slightly chalky texture, I think this is to stop them sticking to each other and don’t actually mind it at all.

    Received a free product from BEHAVE
  • Pretty good for being low-sugar! I think the main difference between these and regular gummy bears is that there's not as much 'bite' in the texture of the gummies but the flavor is pretty on point!

    Received a free product from BEHAVE
  • So good, like wow! The sour gummy bears are my favorite. And it's really so cool that they worked with a chef rather than an R&D lab as to not compromise on flavor in this better for you product. Aside from having a great product, Behave is also thoughtfully building a fun community on social & the branding is phenomenal!

    Feedback

    More types soon please!!

  • Candy is the bane of my healthy self's existence and Swedish Fish are my second love. That being said I have tried other low-sugar candy alternatives and they haven't hit the spot. But* Behave's gummies hit different. Specifically, I've tried the "Sweet Bears" in Lychee, Passionfruit and Raspberry. There's a tartness to the flavors that I really like without it being too sour.

    Feedback

    There is a bit of "chalkiness" to these gummies. It's not bad per se, just different. And at 1g of sugar and 60 calories for a pack I'll gladly deal.

  • Wish I liked these, but unfortunately, they left me unsatisfied, bloated, and feeling slightly ill. Although the texture was significantly better than other low sugar candy brands I’ve tried, the taste left much to desire and the aftertaste was unpleasant. If you have a sensitive stomach, I wouldn’t recommend this candy alternative.

  • Ok I usually am not one who chooses gummies but the crisp and fun packaging made me curious. I bought sweet and the flavor is so good, not overly sweet. It’s the best by far I the expanding low sugar or no sugar candy category.

    Feedback

    More widespread availability

  • Very good. I enjoyed the Sour Bears in Lychee, Passionfruit & Raspberry. Good texture. Not too hard and didn’t get stuck in my teeth.

    Feedback

    Did not ship well in hot weather. Many gummies globbed together— although they were still delicious :)

  • The fact that a bag of these candies has 60 calories is kind of mind-blowing.

  • Behave is my absolute favorite "guilt-less" sweets brand. I've tried SO many lower sugar gummy bears, and the texture is usually off - too chewy, get stuck in my teeth, etc. Behave gummies are the texture of old school gummy bears, the flavors are awesome, and the branding/packaging is so fun. No weird aftertastes or anything like that either! Highly recommend :)

  • I was really skeptical because “sugar-free” and “healthy” usually equals “disgusting” when it comes to candy. But holy shit, I am literally in love. The taste is a 10. The gummies are the perfect amount of chewy. And, unlike most healthier candy alternatives that leave a gross aftertaste, these do not. 1000/10

  • I love different better-for-you gummy varieties and tend to try them all. BEHAVE is a good brand, offering interesting, fruit-forward flavors. Upon purchasing a bag, I didn't notice a tremendous difference in the bear flavors, and didn't love the firm, sticky texture. I look forward to trying different varieties.

  • I am a huge gummy bear girl and when I came across these years ago at Pop Up Grocer I was excited to try something new. I was intrigued by the packaging but a bit hesitant because I have tried Smart Sweets and HATED them - these blew me away and when I see them on the shelf I grab them!

  • Great taste, sweet with a bit of tart! However, I wasn’t a big fan of the aftertaste.

    Received a free product from BEHAVE
  • My favorite candy... ever? These taste literally perfect. Wouldn't change a thing.

    Feedback

    Can be sort of hard to find and on the pricier side per bag, so they are a rare indulgence for me!

  • I actually enjoyed these, the lychee & passionfruit bears tasted great! Would I choose these over Haribos? Probably not as I don't mind sugar in my candy, but if I did these would be on the top of my list. My wife absolutely loved them!

    Feedback

    The only minus is a slightly funky aftertaste but I can look past that.

    Received a free product from BEHAVE