BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.

Hi! I'm Mayssa, the founder of BEHAVE, and I love sweets. Gummies, chocolates, cake, cookies, ice cream, soda. You name it. I want it! And I can’t get enough of it.

Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house.

As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended).

So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work.

And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us.

Here’s to more candy, always,
Mayssa

Mayssa Chehata

BEHAVE

BEHAVE Reviews 2024 - Read Before You Buy

Gummy Bears

Sour Stars

Snacks & candy

Food

I love different better-for-you gummy varieties and tend to try them all. BEHAVE is a good brand, offering interesting, fruit-forward flavors. Upon purchasing a bag, I didn't notice a tremendous difference in the bear flavors, and didn't love the firm, sticky texture. I look forward to trying different varieties.

Wish I liked these, but unfortunately, they left me unsatisfied, bloated, and feeling slightly ill. Although the texture was significantly better than other low sugar candy brands I’ve tried, the taste left much to desire and the aftertaste was unpleasant.

If you have a sensitive stomach, I wouldn’t recommend this candy alternative. 

The candy tastes amazing and is perfectly packaged in portions that satisfy my sweet tooth. I wouldn’t even know it’s “low calorie” candy. 

These are pretty good. A little expensive but low in sugars. High in carbs though!

Can be sort of hard to find and on the pricier side per bag, so they are a rare indulgence for me!

My favorite candy... ever? These taste literally perfect. Wouldn't change a thing. 

Pretty good for being low-sugar! I think the main difference between these and regular gummy bears is that there's not as much 'bite' in the texture of the gummies but the flavor is pretty on point!

Some people mention the slightly chalky texture, I think this is to stop them sticking to each other and don’t actually mind it at all.

I thought these were insanely tasty. In a way I was seriously not expecting. The lychee passionfruit raspberry combo is killer. Would 100% eat them again!

Great taste, sweet with a bit of tart! However,  I wasn’t a big fan of the aftertaste. 

Behave is my absolute favorite "guilt-less" sweets brand. I've tried SO many lower sugar gummy bears, and the texture is usually off - too chewy, get stuck in my teeth, etc. Behave gummies are the texture of old school gummy bears, the flavors are awesome, and the branding/packaging is so fun. No weird aftertastes or anything like that either! Highly recommend :) 

So good, like wow! The sour gummy bears are my favorite. And it's really so cool that they worked with a chef rather than an R&D lab as to not compromise on flavor in this better for you product. Aside from having a great product, Behave is also thoughtfully building a fun community on social & the branding is phenomenal!

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