BEHAVE reviews and discussion

4.3

84% of reviewers would recommend to a friend

Reviews mention

  • Vibrant lychee passionfruit flavors
  • Convincing chewy gummy texture
  • Impressively high dietary fiber
  • Bold, super sour option
  • Lingering alt-sweetener aftertaste
  • Occasional chalky gummy coating
  • Sticky, tooth-clinging chew
  • Lower sweetness satisfaction

BEHAVE earns largely positive reviews for delivering flavorful, lower‑sugar gummies that satisfy a candy craving, though opinions split on aftertaste and texture. Reviews praise the super sour bite of Super Sour Skulls and fruit-forward lychee and passionfruit bears, high fiber, and a convincing classic gummy chew, while noting occasional chalkiness, sticky or firm texture, alt‑sweetener aftertaste, and less sweetness compared to traditional gummies.

AI summary based on Thingtesting reviews

47 reviews and posts

  • They were pretty good! More sour than I’d expected. I’m ok with having sugar in my candy, and opened the bag with low expectations since other no-sugar candy I’ve tried has been awful, but these were actually tasty!

    Received a free product from BEHAVE
  • Mouth is watering just thinking about BEHAVE. I've tried the regular gummy bears and honestly they taste a little on the tart end (which I like!). I love that you can taste the different flavors and really enjoy the unusual flavors (passionfruit, lychee).

    Feedback

    Price point is a little high for regular purchase.

  • I’m always trying to find a healthier alternative to my favorite childhood treats, so when I saw this brand I knew I had to try it! The packing is super cute and the favors are interesting too and when you eat them they have the exact same texture as normal gummy bears. However, it’s definitely not a substitute for the real thing. While the flavor was fine it just didn’t give me the satisfaction of the sugar I was craving. That being said I would definitely recommend trying them if you just enjoy trying out new brands or if you want a healthier option but not if you want the same taste as classic gummy bears.

  • I tried Behave gummies at the Archetypes + Thingtesting popup in NYC. I'm a big gummy eater and a big alternative sugar not-enjoyer. So a candy with 1g of sugar gets a little bit of skepticism. When you open the bag, the smell is v good. The first bite is great too. Nice tangy, juicy flavor. After swallowing, the alt sweetener aftertaste definitely shows up. I'm not interested in having behave again, but I think others might enjoy them more. A single bag of behave gummies has 50% of your daily value of fiber. If I binge ate these the way I binge eat Welch's fruit snacks, I can't help but wonder what might happen. Perhaps some things are best not thingtested.

    Feedback

    I wouldn't buy these, but I think folks who don't mind the taste of monkfruit will enjoy these. As the palate of general consumers warms up to alt sweeteners, I could see Behave having a lot of success. They do a great job of creating a flavorful and sweet candy while keeping the sugar count near zero.

    Received a free product from BEHAVE
  • A local bodega had these, so I bought them on impulse but was disappointed at the tiny amount you get for the price. The taste is ok - a decent substitute for jelly babies but of course they're not quite as soft.

  • These are pretty good. A little expensive but low in sugars. High in carbs though!

  • I love Behave gummy bears so much. I might be alone on this but I actually don't like the classic Haribo gummy bears at all, I think they're too hard and I like these way better. I love that I can still get my candy fix in without eating a ton of sugar, and 18 grams of fiber is amazing!!

    Feedback

    I just wish they were more affordable because I would literally eat them every day

  • The candy tastes amazing and is perfectly packaged in portions that satisfy my sweet tooth. I wouldn’t even know it’s “low calorie” candy.

  • I absolutely loved it. I normally don't eat candy, but these absolutely blew me away. I tried the lychee passion fruit flavor and can only recommend it. If you don't want all the sugar, but are still into candy. This should be at the top of your list

    Received a free product from BEHAVE
  • THE BEST . I love the sour stars - they are packed with flavor and have the perfect amount of sour. I love these for a sweet treat without feeling guilty. They're perfect for a snack or a little gift to bring a friend.

    Feedback

    More flavors!!

    Received a free product from BEHAVE
  • Concept and branding is great, but these leave a nasty taste in your mouth.

    Feedback

    improve flavors - lingering taste was not pleasant

  • I'm used to really sweet gummies, but these weren't too bad. I tried the Sour Bears and they had a good flavor -- not your traditional gummy flavor, but good. Like the cheeky branding.

  • Good. Light.

    Feedback

    More sweet tasting would be great (but know that’s tough).

  • Such yummy treats without the guilt. The packaging is adorable and the ensures that you don't overindulge. I would definitely purchase again.

  • I am a sugar free eater for health reasons, so I’ve tried all the alternative snacks. These are tasty!! I ate a whole pack. I will say there is a slight after taste to be expected with sugar alcohols, but nothing that makes them not worth consuming.

    Friends with BEHAVE
  • Love the branding and flavors. Highly preferred when compared to Smartsweets.

  • yummy healthier / lower sugar alternative to traditional sweets that don't have the very artificial taste that other brands like it do.

    Feedback

    sometimes hard to distinguish between the different flavors because of the similar colors!

  • REALLY love this product. I've been looking for a candy replacement that isn't packed with weird sugars, and this IS IT! I kept seeing it everywhere so finally tried it. Exceeded my expectations!

    Feedback

    Bigger bags. I go through the entire bag in one sitting!

  • I have a sweet tooth, especially for sour gummies, so I bought the sour sampler. The sour bears and the sour stars are surprisingly tasty, and did hit the spot! But the "super sour" skulls are not sweet enough at all -- had to throw those out. In the case of these gummies, "super" just means even less sweet which, at least for me, makes them almost not even candy.

  • While the gummies might be a healthy choice for diabetics, I find the gummies to be somewhat tough to chew, There is barely, if any, difference between flavors, Every gummy tastes the same. The sour coating is tasty. Overall, I was disappointed.

    On sale discount.