BEHAVE
4.3 • 47 Reviews
BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.
4.3
BEHAVE earns largely positive reviews for delivering flavorful, lower‑sugar gummies that satisfy a candy craving, though opinions split on aftertaste and texture. Reviews praise the super sour bite of Super Sour Skulls and fruit-forward lychee and passionfruit bears, high fiber, and a convincing classic gummy chew, while noting occasional chalkiness, sticky or firm texture, alt‑sweetener aftertaste, and less sweetness compared to traditional gummies.
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2mo ago
Behave sent me these ahead of their big Target launch and I really enjoyed them. I tried the Super Sour Skulls and can confirm they are _super_ sour. Good pick for anyone with a sweet tooth (e.g. my husband ate half the bag before I even got to try them), and I could see myself grabbing these for kid's birthday parties down the line too,
10mo ago
Usually with gummy alternatives there's either weird aftertaste or it has too much chew to it, but these were perfectly normal with a good gummy to sourness ratio. Comparing its nutrition label to other gummy candy alternatives, theirs is probably the best one I've seen.
1y ago
I appreciate what Behave is doing — the low sugar content is great, especially if you’re trying to be mindful, and the sour flavors are surprisingly solid. The texture isn’t quite as satisfying as traditional gummies, but it’s a trade-off that makes sense for what they’re offering. A good option when I want something sweet without going overboard.
7mo ago
A “healthier “ sour gummy that actually tastes like a proper gummy! It’s chewy! It’s really sour! I love them. If you’re wondering who bought up all the sour flavors from Pop-Up grocer, it’s me. Sorry, but not really 😜 These are way better than all the other alternative candies. And I actually prefer them to Haribo since the flavors are better and they don’t spike my blood sugar. Wish they sold at more retailers or made it easier to order online though.
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What is BEHAVE?
BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.
In their own words
Hi! I'm Mayssa, the founder of BEHAVE, and I love sweets. Gummies, chocolates, cake, cookies, ice cream, soda. You name it. I want it! And I can’t get enough of it. Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house. As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended). So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work. And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us. Here’s to more candy, always, Mayssa
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Mayssa Chehata
