BEHAVE

3.789 Ratings

Candy for grown ups? BEHAVE makes low-sugar candy with all-natural ingredients and celebrity-chef crafted flavors.

Category
Ships to
U.S.
Founded
October 2019
Launched
August 2020
Headquarters
New York City, NY
Founder
Mayssa Chehata
Founder attributes
Female-founded
Social links
This brand page has been claimed
Brands claim their brand page to verify and update company details but cannot influence or delete reviews.
If you work at BEHAVE and want to be a contributor, apply here.
What is Thingtesting?
Our mission is to build a trustworthy corner of the internet where people can come together and talk honestly about new online brands. Learn more.
BEHAVE

BEHAVE Reviews

Here’s what 9 people are saying...
Want to share your experience? Start by .
3.8
Average rating from 9 users
78%
Would recommend it to a friend
Good for gifts 🎁Innovative productCool look & feelTasty 😋Love the brand's mission 💕
Only verified users can write reviews for brands on Thingtesting.

Reviews

Experience

Such yummy treats without the guilt. The packaging is adorable and the ensures that you don't overindulge. I would definitely purchase again.

Good for gifts 🎁High qualityCool look & feelFun unboxing 📦Tasty 😋Love the brand's mission 💕
3 months ago
Experience

A local bodega had these, so I bought them on impulse but was disappointed at the tiny amount you get for the price. The taste is ok - a decent substitute for jelly babies but of course they're not quite as soft.

4 months ago
Experience

Concept and branding is great, but these leave a nasty taste in your mouth.

Feedback

improve flavors - lingering taste was not pleasant

Lovely customer support
4 months ago
Experience

Very good. I enjoyed the Sour Bears in Lychee, Passionfruit & Raspberry. Good texture. Not too hard and didn’t get stuck in my teeth.

Feedback

Did not ship well in hot weather. Many gummies globbed together— although they were still delicious :)

Tasty 😋
5 months ago
Experience

I love Behave gummy bears so much. I might be alone on this but I actually don't like the classic Haribo gummy bears at all, I think they're too hard and I like these way better. I love that I can still get my candy fix in without eating a ton of sugar, and 18 grams of fiber is amazing!!

Feedback

I just wish they were more affordable because I would literally eat them every day

Good for gifts 🎁Cool look & feelTasty 😋Love the brand's mission 💕
5 months ago
Experience

I’m always trying to find a healthier alternative to my favorite childhood treats, so when I saw this brand I knew I had to try it! The packing is super cute and the favors are interesting too and when you eat them they have the exact same texture as normal gummy bears. However, it’s definitely not a substitute for the real thing. While the flavor was fine it just didn’t give me the satisfaction of the sugar I was craving. That being said I would definitely recommend trying them if you just enjoy trying out new brands or if you want a healthier option but not if you want the same taste as classic gummy bears.

Good for gifts 🎁Cool look & feel
5 months ago
Experience

I’m big on trying to find healthier options to my favorite childhood treats and sweets so I was super excited to try this product! The branding is really clean and fun so they are great to have at events or just in your snack drawer. Despite the the fact that they taste good and feel exactly like you’re eating gummy bears they are definitely not 100% a substitute for the real thing.

Feedback

I’d love to see more experimentation with flavors!

Good for gifts 🎁Cool look & feel
5 months ago
Experience

So good, like wow! The sour gummy bears are my favorite. And it's really so cool that they worked with a chef rather than an R&D lab as to not compromise on flavor in this better for you product. Aside from having a great product, Behave is also thoughtfully building a fun community on social & the branding is phenomenal!

Feedback

More types soon please!!

Lovely customer supportGood for gifts 🎁High qualityInnovative productCool look & feelTasty 😋Amazing websiteLove the brand's mission 💕
6 months ago
💰Invested in BEHAVE
Experience

I am obsessed with about Behave because a) the flavors and b) that there is no sugar crash!!! I never realized until I had Behave that after sugar candy or any treat that my energy tanks. I can have a bag of Behave in the afternoon and not go into a slump + feel like I need a coffee to re-energize. I'm not someone who watches anything like macros or calories BUT I am someone who seeks out natural foods / truly healthier alternatives to things I like—Behave really fits into that category for me. Full disclosure that the founder, Mayssa is a friend and I got to try this product early, but am a genuine mega-fan and I continue to purchase it.

Feedback

Just can't wait for even more from Behave.

Good for gifts 🎁Innovative productWorth the money 💸Tasty 😋
5 months ago

Discount Codes

BEHAVE offers coupons for Thingtesting users