amika reviews and discussion

4.4

87% of reviewers would recommend to a friend

Reviews mention

  • Iconic, addictive signature scent
  • Effective, residue-free dry shampoo
  • Rich, transformative hair masks
  • Vibrant, joyful packaging design
  • Overpowering fragrance for sensitivities
  • Inconsistent results across lines
  • Heavy formulas on fine hair
  • Occasional white cast/residue

amika earns largely positive reviews for effective, salon-feel results—especially the Perk Up dry shampoo and Soulfood/Kure masks—delivering cleaner roots, softer, shinier hair, and standout fragrance and packaging. However, reviews flag drawbacks: strong, lingering scent, occasional white cast or heaviness on fine hair, hit-or-miss performance across lines (Mirrorball, hydration, some shampoos/conditioners), and complaints about discontinued favorites and poor customer service.

AI summary based on Thingtesting reviews

446 reviews and posts

  • generally receives positive reviews for its ability to smooth and hydrate hair, reducing frizz without weighing it down. Many users appreciate the product's ease of use and its quick application time, often stating they can achieve smooth, frizz-free results in just 60 seconds.

  • I like the Amika dry shampoo. I use it at night in between washes to keep my hair look less oily and clean. I like that this mighty product helps to keep my hair less oily so I can skip a wash. In turn it saves me time!

  • I really wanted to love the dry shampoo, but it fell flat, literally. I have oily roots and thin straight hair. Love the smell, packaging, and it didn't leave any residue...but there wasn't really a big enough oomf to make it worth it for me. I liked The Cure conditioning mask, trying this set next (soul food mask) for thinner straight hair. TBD

  • Amika's packaging and scents live up to the hype, but I don't think the brand is anything special. I appreciate the more affordable price point, and I do think the brand provides everyday luxury, but the leave in is nothing special and was more expensive than a typical drugstore product. The scent is nice, and I like the spray nozzle which helps the product spread evenly, but I expected more hyradtion. I have thick, wavy hair that frizzes easily, and none of Amika's products seems to help with my frizz.

  • I really liked results that I got by using this product. My hair really felt more hydrated in the morning after using it. especially when you think of price it has. it has a light nice smell. it doesn’t get hair to look/feel oily or greasy

  • Worked very good . but pricy and I definitely had to use this after my shampoo . I switched most of my products for this brand. I love it because it doesn't leave that white residue behind and really makes my hair smell great. The key ingredients smells incredible

  • I like the amika line overall. I have used a number of products but haven’t found any of them to be so impactful that I repurchase once they are empty. I wish they had a non aerosol dry shampoo and some of the scents can be a little heavy for me. The biggest issue I have is the price point, I’ve actually found some products from Amika at TJMaxx and am happier to pay that price.

  • Amika's product range has been a mix of hits and misses for me. On the positive side, their dry shampoo is a clear winner – it leaves no white residue, adds volume, and gives my hair a fresh, just-showered appearance. It's become a staple in my routine. However, my experience with their hydration line shampoo and conditioner was less than stellar. Despite investing in the extra-large bottles and using them for over a year, I didn't notice any positive change. If anything, my hair felt drier and more brittle. It's a reminder that what works for one person may not work for another, and in this case, the hydration line fell short of my expectations.

    Influencer for amika
  • I love the soul food hair mask. My hair is instantly softer with a just a small amount of product, so the large tub has lasted me over a year. I’ve used this as a replacement for deep conditioning my hair. Forever repurchase.

  • I’ve used several Anika products over the years and always had a good experience. I love the instant shine and the kure mask best on my color treated hair

  • Amika products are hit or miss for me. Some are great, like the hair oil, but the repairing conditioner is just not hydrating enough for me. I will say all the products smell divine. They definitely linger in your hair too.

  • I truly love everything I’ve tried from Anika. The forget frizz line makes such a difference, especially in the summer when it is humid. I don’t think I’ve tried a product from them I don’t like. Will be refilling my shampoo.

  • Amika's hair products are my new obsession! The gloss makes my hair shiny and smooth between salon visits, and the scalp oil has saved my life. My bestie is now a huge fan too!

  • Their dry shampoo smells so good and the travel size is perfect for any makeup bag. But ultimately I didn't find that it did what it was supposed to do, and my hair felt greasy by the end of the day. Super cute and fun packaging though.

  • I’ve been using the Amika flash, instant shine mask, for my hair for almost a year and I love it. The smell ALONE is one of my favorite parts!! Not to mention, one bottle has lasted me almost a year as well! I put a good amount in my hair, and let it sit for about 5 min while I finish the rest of my shower. My hair is so soft and definitely shiny. In love.

  • I like a lot the ingredients of the new line, Mirrorball! The hair is amazing after using the shampoo, I suggest to absolutely use it with its conditioner, I could tell the difference from the other products. My hair is smelling good but what’s more important is that they’re more healthy than before. They shine and they’re softer on the touch.

    Received a free product from amika
  • I love their stuff. My hair stylist turned me onto Amika and I have not gone back since. I know some people prefer fregnance-free products, but I’m a sucker for great scents and amika stuff smells great.

    Feedback

    I have a lot of amika products and really enjoy them. My hair smells and feels great.

  • Amika! Love the look, love the label & all the fun colors, love the product! This hairspray works! It's not heavy or sticky like some brands - not to mention it also smells amazing! Defiantly worth giving it a try!

  • I love Amika products. I have the heat protectant and it smells amazing and makes my hair so soft! A little goes a long way with this product and the smell lingers in your hair. I would recommend this to anyone.

  • I have the dream routine overnight hydration treatment and it’s the only one I will ever use because it’s so good and it not only does it have that intense moisture but it also leaves my hair super soft and even if I put it on damp or dry strands overnight the results are amazing each time !