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amika

4.4 • 446 Reviews

Amika sells a range of hair product collections for every hair type, texture, and style.

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amika Reviews

Best of Thingtesting4.4

amika earns largely positive reviews for effective, salon-feel results—especially the Perk Up dry shampoo and Soulfood/Kure masks—delivering cleaner roots, softer, shinier hair, and standout fragrance and packaging. However, reviews flag drawbacks: strong, lingering scent, occasional white cast or heaviness on fine hair, hit-or-miss performance across lines (Mirrorball, hydration, some shampoos/conditioners), and complaints about discontinued favorites and poor customer service.

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Reviews and Posts

View all 446

  • 4mo ago

    I got this product from Ulta on a whim when my blowout just didn’t seem to have enough volume or body and I do not regret it. The smell of this product is heavenly. It’s super thin it mist and freeze beautifully into the hair and when you start applying heat, it really adds volume and shine. It has a great texture and it is a blowout primer that protects against up to heat at 450°

  • 6mo ago

    This Soulfood Nourishing Hair Mask is so nourishing and hydrating. This makes my hair feel soft and smooth while deeply hydrating. The mask has a rich, creamy consistency that spreads easily through wet hair without feeling heavy. After rinsing my hair feels incredibly soft and silky, with a noticeable shine! This also smells divine, definitely recommend!

  • 5mo ago

    So far, I absolutely love this dry shampoo. It’s become one of my go-to products on days when I don’t want to wash my hair but still want it to look fresh and clean. It instantly gives my hair more life and volume without feeling heavy or leaving a weird residue. The smell is also amazing and makes my hair feel freshly done all over again. Definitely one of the better dry shampoos I’ve tried.

  • 6mo ago

    I love Amika's products for the most part so I really wanted to love this dry shampoo. But I think it's just not a good fit for my hair. It left my hair feeling stiff and hard to brush out. I'm sure it's good for someone, just not me.

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Alternatives

What is amika?

Amika sells a range of hair product collections for every hair type, texture, and style.

In their own words

amika is a friend to hair, hairstylists, people, and the planet. the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity. 11 collections for every hair type, texture, and style— all hair is welcome.