amika

4.4 • 455 Reviews

Amika sells a range of hair product collections for every hair type, texture, and style.

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amika Reviews

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amika earns largely positive reviews for effective styling and care—especially Perk Up dry shampoos, Soulfood and The Kure masks, Bust Your Brass purple care, and tools—delivering clean-feeling, shinier, smoother hair with no white cast and strong, lasting hold. Reviews also flag drawbacks: the signature fragrance reads overpowering or allergenic for many, some shampoos/lines feel heavy, drying, or leave residue on fine hair, and multiple users report inconsistent results and poor customer service.

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  • Amika Mirrorball Shampoo leaves my hair feeling clean, refreshed, and looking noticeably shinier. I love that it helps give my hair a healthy-looking glow without weighing it down. It has a great scent and feels like a luxurious upgrade to my everyday shower routine. A great option for anyone looking to boost shine and keep their hair looking its best!

  • Amika Normcore Signature Shampoo & Conditioner Duo is a great everyday haircare set! It leaves my hair feeling clean, soft, and smooth without feeling weighed down. I love that the duo works well together to keep my hair manageable and looking healthy. The signature scent is a bonus, and the formulas make washing my hair feel like a little self-care moment!

  • Amika Frizz Shampoo and Frizz Me Not Treatment are a great combo for keeping frizz under control and hair looking smooth. My hair feels clean, softer, and more manageable after use, with a healthier-looking finish. I love having products that help tame flyaways without sacrificing volume or movement. A great addition to my haircare routine, especially on humid days!

  • Amika Fluxus Intense Hold Hairspray is great for keeping my hairstyle in place throughout the day. It provides strong hold to help lock in my style while maintaining a polished finish. I love having a reliable hairspray for styles that need extra staying power, whether I'm going for a sleek look or a more voluminous blowout. A great addition to my styling routine!

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Alternatives

What is amika?

Amika sells a range of hair product collections for every hair type, texture, and style.

In their own words

amika is a friend to hair, hairstylists, people, and the planet. the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity. 11 collections for every hair type, texture, and style— all hair is welcome.