Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

Amika is a popular brand with products that generally smell great and work effectively, particularly their dry shampoo and hair masks. However, some users found the strong scent overpowering and others reported certain products being ineffective or leaving their hair greasy.

amika

Detangling hair primer 

Hair mask

Moisturizing conditioner 

Dry shampoo

Blowout spray 

Overnight serum 

Customer service

Customer support

shampoo 

Heat protectant 

Purple Conditioner

Hydro Rush Intense Moisture Shampoo

Hydro Rush Intense Moisture Conditioner

Curl creme

Supernova Moisture and Shine Cream

Bust Your Brass Violet Leave-In Treatment Foam 

Perk up plus dry shampoo 

conditioner

normcore

kure

Hairspray

Hair Care

Shampoo & Conditioner

Really didn't do anything for my hair. Vastly prefer k18 and Bondi Boost - those offer real hydration and strengthening. This sits on top of the hair, similar to the MoroccanOil products.

Definitely have had mixed experiences with Amika products, but I will say taht their Supernova Moisture & Shine Cream is a godsend. I went from having never dyed my hair to doing balayage, then trying out some color, hating it, and having to re-dye the whole thing all over - all within a short period of time. My hair was feeling mega dry and crunchy, and I naturally have pretty soft/wavy hair. I tried the Supernova cream and now I'm hooked. I put it in after towel drying my hair every time I wash, and it works exactly how it says it should - makes my hair soft, and shiny. Super thankful I found it because I feel like it's actually really increasing the lifetime of my hair color/dye job! 

Amika makes the best dry shampoo. It is the only dry shampoo that I’ll use. It doesn’t leave a white powder after spraying but make my hair fresh and volumized. Plus, the smell is amazing! I also really enjoyed their hair mask. 

The amika dry shampoo and the dry shampoo plus knock it out of the park for me! Not only do they work amazing, they smell so good! My husband always asks “what’s in your hair” when I use this. Also I dry shampoo directly after blow drying to stop grease before it starts 

Very moisturizing on the scalp. good very damaged hair from dying it. 

i like the products but the scent is a little too overpowering for my liking to be hoenst 

LOVE the voluminous spray! Smells amazing

I am 10/10 an Amika addict!!! For reference, I have long (down to my waist) straight, oily hair that hasn't been dyed. The Kure line of products has absolutely made my hair so much healthier and stronger!! I adore both the Perk Up dry shampoo and the texturizing/volume spray. Not to mention every single product smells INCREDIBLE!!!! I also love how inclusive/environmentally-conscious the brand is. I never thought I'd spend a fair amount of money (in this economy? lol) on hair care, but it truly has made the world of a difference.

One of my new favorite shampoos and conditioners. I have really coarse, dry hair that frizzes up due to lack of moisture. The Hydro Rush line provides hydration to dry hair, rather than a thick oily coating that weighs down hair and makes you have to wash more often than you'd like. If you have super heavy coarse hair and want to see a difference in softness while still wanting to maintain volume, I recommend the Hydro Rush line. 

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