4.4
87% of reviewers would recommend to a friend
amika
4.4 • 447 Reviews
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4.4
87% of reviewers would recommend to a friend
Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.
AI summary based on Thingtesting reviews
I have the dream routine overnight hydration treatment and it’s the only one I will ever use because it’s so good and it not only does it have that intense moisture but it also leaves my hair super soft and even if I put it on damp or dry strands overnight the results are amazing each time !

I have blonde hair and I love the amika purple shampoo and conditioner but aside from that I also own the texture spray, hair mask and dry shampoo! The feel of the products is great as well as the smell!! My #1 hair care product line at the moment!
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Great smelling, worth every penny!! Cute decorative design but aside from that love my results!!

I Have gone through about 4 bottles of their purple shampoo and I will continue to buy. The bottle lasts long because you don't need a whole lot and the smell is amazing. Tried a few other Purple shampoos, but this one gives me the results I need. Not super expensive or filled with bad ingredients either. This is a picture of my hair after not getting it colored for 4 months.

I LOVE the Amika hair products! I’m especially fond of their shampoo and conditioner. It makes my hair so soft and smells nice. My hairdresser uses these products as well.

I have tried a number of their products and they all have amazing scents. I love their colorful patterned containers, plus they are vegan! This is now my go to brand for good shampoos :)
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Everyone’s hair is different, the product depends how it is used and how it responds to your hair. I say it is worth a try as there’s an array of treatments and shampoos. Try a smaller size to find what works best!

I am obsessed with Amika hair care. My first product I tried was the Soulfood hair mask. It is so rich and creamy and my hair feels so smooth and soft after I was it out. I have also fallen in love with their Kure line. I recently colored my hair and destroyed it. It was dry and brittle and just overall sad. Besides the fact that the shampoo and conditioner revitalized my curl pattern and the over feel of my hair after coloring it twice back to back they smell AMAZING! Don't get be started on their hair tools. I have the Double Agent got it in a Holiday gift set from Sephora with the Kure shampoo and conditioner and it was a great investment. It blow drys my curly hair so quickly and with out her damage which is super important to me since I have curly hair. 10 out of 10 would recommend. PS their products are "clean" meaning no parabens, dye, sulfates, or mineral oils and they are vegan if that is important to you.

i seriously cannot get enough of the perk up dry shampoo! i usually have dyed black hair and i see no white residue. my hair also feels super clean after using.
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i will honestly never buy another dry shampoo.

As a dry shampoo expert (lol), Amika’s dry shampoo is one of the few that is worth the price- top 5, for sure. It doesn’t feel heavy on your scalp, but still absorbs oil. I try to stock up when it goes on sale.
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Don’t change the packaging.

4y ago
I bought the soulfood nourishing masque on a whim almost a year ago and it has been a staple ever since! I have bleached/colored hair that can dry up real quick and this masque hydrates it like no other. I didn't realize how much it does until I skipped it a week! I also use their dry shampoo occasionally. I appreciate that it doesn't leave a white cast on dark hair and smells really good.
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Honestly, maybe it's because I have long hair, but for the amount of product I get in the masque, the price is sometimes hard to justify.

cute products that actually work! the shampoos and conditioner are an instant upgrade to wash day
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would love too see more styling products for different hair types

4y ago
Amika is the best hair care company I've encountered for blonde hair. My hair is bleached and I use Amika's "bust your brass" intense repair mask once a week and it completely refreshes my bleached colour to how it looked out of the hair dressers.

2y ago
I tried this overnight hair treatment and it was so hydrating to my ends i noticed a huge difference. A little goes a long way and The smell is also amazing

2y ago
This dry shampoo did the best job! I’ve never had a dry shampoo that works on my hair like this one. I struggle with very oily hair and need washes every 2 days. Using this dry shampoo I was able to achieve volume and fresh looking hair without needing that unnecessary wash!

3y ago
I really love the smell! I use the shampoo, conditioner and I honestly can’t live without the hair fragrance. I use the purple shampoo and conditioner as I have blonde highlights and some grey hair.
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I just reordered the fragrance. I use it every day and even spray a tiny bit before bed if I am trying to get my husband’s attention 😉 The purple shampoo and conditioner are so good for getting rid of that brassy tone that I hate. I rely on them between hair appointments as toner really only lasts so long.

3y ago
I use the Amika Undone Texture Spray on myself & clients all the time!! It is the best product for beach wave curls that gives you hold and texture without leaving your hair too stiff or crunchy. Another favorite from Amika is the High Tide Deep Waver! 🙌🏾 It's the perfect size if you are looking for a loose wave to the hair vs. a crimped looked. The size also makes it so fast to use & so easy for longer hair! ⭐️⭐️⭐️⭐️⭐️

Very moisturizing on the scalp. good very damaged hair from dying it.

I just recently tried Anika and I love the product I got. The smell is amazing and it really works against humidity!

Love love love their dry shampoo!!!

4y ago
Amazing smell & effective detangling!
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Nothing to suggest!

I love amika products, especially when I can find them on sale! I really like the scent of most of their products, but it may a bit strong for some people. I don't buy many amika products anymore just because of the price.