Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

amika

Hair Care

Shampoo & Conditioner

heir products are specially designed to address the needs of every hair type, texture, and style - something I found to be especially impressive. The quality is top-notch and really makes a difference in the way my hair looks and feels after using them. Plus, I am able to create different styles that look great without too much effort. The pricing is also very reasonable so it's easy to make healthy haircare choices without breaking the bank. Highly recommend!

First of all, amika hair products have the cutest designs! I have tried the amika Normcore Sulfate Free Shampoo. It smelled really good and made my hair soft, but personally didn't work for me. I also tried the Perk Up Dry Shampoo. Personally I liked the dry shampoo better than the shampoo I tried. The dry shampoo smelled good and it did not weigh my hair down. I love that my hair felt clean after using the dry shampoo. 

Amika dry shampoo is GOAT! The smell is fresh and lovely but the product doesn’t leave my hair gritty and dry. It really does make me feel like I just washed my hair on the days I don’t have time to wash it. 

I cannot say enough good things about this dry shampoo. You’re probably reading this thinking it’s just another 5 star review and it’s not gonna persuade you more than any other review on here but TRUST ME this is genuinely the best dry shampoo I have EVER used and I have used 15+ brands. I wash my hair every single day so I literally cant go more than 24 hours without my hair getting oily. I am on day 5 right now (I’ve also worked out 2 out of the 5 days) and my hair looks like I just washed it! It even smells good! I bought the jumbo size for $32 and the amount of product you get is worth the $. It’s not one of those products where 98% of the can is full of air. I promise you this dry shampoo will CHANGE YOUR LIFE. I’m so so happy I can finally go more than a day without washing my hair! I cant wait to finally get my hair back to being healthy after damaging it by washing it everyday for so many years.

I am broke and do not like how expensive the anika products are

The cure shampoo has to be one of my favorite hair products I’ve ever tried. No joke, it leaves my hair feeling clean without feeling dry and brittle prior to conditioning. It does not have a strong smell in the least! The only thing I don’t love is the price point

Great smelling, worth every penny!! Cute decorative design but aside from that love my results!! 

I have blonde hair and I love the amika purple shampoo and conditioner but aside from that I also own the texture spray, hair mask and dry shampoo! The feel of the products is great as well as the smell!! My #1 hair care product line at the moment! 

Feels high quality and healthy for my hair. I like the dry shampoo a lot and the mask. Nice scents.

I used the hair oil and dry shampoo. It was fine but I've since found better products. The hair oil was hard to get out of the container (had to shake vigorously for like a minute to get enough product out). I felt like the hair oil was to heavy and kind of sticky but maybe it was just my hair texture. 

Tried the volumizing shampoo and conditioner. I'm not sure if I has some kind of allergic reaction to an ingredient but my head was itchy and actually started losing hair. Super upset about that because it was super expensive too.

I have used their dried shampoo before and it worked well without leaving too much of the white residue. The can lasted pretty long too, tho I don't use it more than 2-3 times a month. 