Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

Hair Care

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

amika

Detangling hair primer 

purple shampoo

Gloss

Scalp oil

Superfruit Star Lightweight Hair Styling Oil

bust your brass shampoo

the wizard

Hair mask

Moisturizing conditioner 

Dry shampoo

Blowout spray 

Overnight serum 

Customer service

Customer support

shampoo 

Heat protectant 

Purple Conditioner

Hydro Rush Intense Moisture Shampoo

Hydro Rush Intense Moisture Conditioner

Curl creme

Supernova Moisture and Shine Cream

Bust Your Brass Violet Leave-In Treatment Foam 

Perk up plus dry shampoo 

conditioner

normcore

kure

Hairspray

Shampoo & Conditioner

The Wizard Silicone-Free Detangling Primer

001 Hair Fragrance

1" Digital Titanium Styler

3" Cork Brush

3D Volume + Thickening Conditioner

3D Volume + Thickening Shampoo

Autopilot 3-In-1 Rotating Curler

Brooklyn Bombshell Blowout + Blow Dry Spray

Bushwick Beach No-Salt Wave Spray

Bust Your Brass Cool Blonde Conditioner

CEO 360 Hair Dryer

Fadeblock Pre-Shampoo Color Seal

Blockade: Heat Defense Serum

High Tide Deep Waver

Blowout Babe Thermal Brush

Flash Instant Shine Mask for Shiny Hair

Thicc Volumizing and Thickening Styling Cream

Soulfood Nourishing Hair Mask 250 ml

Silken Up Dry Conditioner

The Mastermind Hair Dryer

amika alternatives and similar brands

Best of

Other category brands