Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

Hair Care

amika earns largely positive reviews for effective, salon-feel results—especially the Perk Up dry shampoo and Soulfood/Kure masks—delivering cleaner roots, softer, shinier hair, and standout fragrance and packaging. However, reviews flag drawbacks: strong, lingering scent, occasional white cast or heaviness on fine hair, hit-or-miss performance across lines (Mirrorball, hydration, some shampoos/conditioners), and complaints about discontinued favorites and poor customer service.

amika

Detangling hair primer 

purple shampoo

Gloss

Scalp oil

Superfruit Star Lightweight Hair Styling Oil

bust your brass shampoo

the wizard

Hair mask

Moisturizing conditioner 

Dry shampoo

Blowout spray 

Overnight serum 

Customer service

Customer support

shampoo 

Heat protectant 

Purple Conditioner

Hydro Rush Intense Moisture Shampoo

Hydro Rush Intense Moisture Conditioner

Curl creme

Supernova Moisture and Shine Cream

Bust Your Brass Violet Leave-In Treatment Foam 

Perk up plus dry shampoo 

conditioner

normcore

kure

Hairspray

Shampoo & Conditioner

The Wizard Silicone-Free Detangling Primer

3D Volume + Thickening Conditioner

Brooklyn Bombshell Blowout + Blow Dry Spray 200ml

CEO 360 Hair Dryer

Fluxus Touchable, Flexible Hold Hairspray

Hair Blow Dryer Brush 2.0

Headstrong Intense Hold Hairspray

Normcore Signature Conditioner - 9.2 Oz 

Perk Up Dry Shampoo

Polished Perfection Straightening Brush

Plus Size Perfect Body Mousse

Illuminati Diamond Styler

Mixtape Color Toning Drops

Reset Clarifying + Cleansing Gel Shampoo

Supernova Blonde Violet Moisture and Shine Cream

Supernova Moisture & Shine Cream 100ml

The Confidante Moisture Maintenance Styler

The Kure Strength Repair Conditioner

The Kure Strength Repair Shampoo 9.2 Oz

The Shield Anti-Humidity Spray

Blockade: Heat Defense Serum

High Tide Deep Waver

Flash Instant Shine Mask

Soulfood Nourishing Hair Mask 250ml

Plus Size

Polished Perfection

The Wizard Silicone-Free Detangling Hair Primer

High Tide

Fluxus Touchable Flexible Hold Hairspray

Blockade

The Kure Strength Repair Shampoo

Supernova Moisture Shine Hair Cream

Reset Clarifying and Cleansing Gel Shampoo

Supernova Blonde

Normcore Signature Conditioner

Brooklyn Bombshell Blowout Blow Dry Spray

Normcore Signature Shampoo

Ceo 360 Dryer

Hair Blow Dry Brush 2.0 2-in-1 Hair Styling Tool

Flash Instant Shine Mask for Shiny Hair

The Confidante

Reset Pink Charcoal Scalp Cleansing Oil

Reset Cooling Gel Hair Conditioner

The Wizard Detangling Primer

Soulfood Nourishing Hair Mask

Mixtape

amika products