4.4
87% of reviewers would recommend to a friend
amika
4.4 • 446 Reviews
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4.4
87% of reviewers would recommend to a friend
amika earns largely positive reviews for effective, salon-feel results—especially the Perk Up dry shampoo and Soulfood/Kure masks—delivering cleaner roots, softer, shinier hair, and standout fragrance and packaging. However, reviews flag drawbacks: strong, lingering scent, occasional white cast or heaviness on fine hair, hit-or-miss performance across lines (Mirrorball, hydration, some shampoos/conditioners), and complaints about discontinued favorites and poor customer service.
AI summary based on Thingtesting reviews
I got this product from Ulta on a whim when my blowout just didn’t seem to have enough volume or body and I do not regret it. The smell of this product is heavenly. It’s super thin it mist and freeze beautifully into the hair and when you start applying heat, it really adds volume and shine. It has a great texture and it is a blowout primer that protects against up to heat at 450°

6mo ago
This Soulfood Nourishing Hair Mask is so nourishing and hydrating. This makes my hair feel soft and smooth while deeply hydrating. The mask has a rich, creamy consistency that spreads easily through wet hair without feeling heavy. After rinsing my hair feels incredibly soft and silky, with a noticeable shine! This also smells divine, definitely recommend!

4mo ago
So far, I absolutely love this dry shampoo. It’s become one of my go-to products on days when I don’t want to wash my hair but still want it to look fresh and clean. It instantly gives my hair more life and volume without feeling heavy or leaving a weird residue. The smell is also amazing and makes my hair feel freshly done all over again. Definitely one of the better dry shampoos I’ve tried.

6mo ago
I love Amika's products for the most part so I really wanted to love this dry shampoo. But I think it's just not a good fit for my hair. It left my hair feeling stiff and hard to brush out. I'm sure it's good for someone, just not me.

6mo ago
I love Amika products for their quality, scent, and cute packaging! The hairspray works great and is lightweight while having great hold. It also has a matte finish. It comes out in a fine mist. It’s a great product for men or women.

7mo ago
Love love love this dry shampoo! This is one I love to have in my apartment at any given moment. It’s ways to use, smells delicious and gives me a refresh that allows my hair to go another day or two.

10mo ago
I really tried to like the hair mask, but I don't think my hair and the product get along. My hair ends up dry, and stringy. I have fine thin hair but a lot of it, and I make sure everything gets rinsed out well and it's been a few months now, and it just doesn't work. With that being said, even though it didn't work out for me, it might be great for someone else, and the marketing is awesome, and the bottle is so cute!

The scent is pretty heavy and can be a little too much. It smells A LOT like the brand’s Wizard Detangling Hair Primer, which isn’t my favorite scent. It’s fruity and floral and a bit too loud. I normally prefer scents that have some sort of layering with subtle notes, and this one kind of just screams all the scent notes at once. Although this isn’t my favorite, it’s not bad; but I can only use sparingly because it’s a bit overwhelming.

8mo ago
Amika hair products have saved my hair! I’ve used many of their products now and they’ve all worked so well. I love their dry shampoo, it keeps my hair looking fresh even days after a hair wash. It also smells great too!

I love Amika. I’ve tried several of their products and none of them have been a disappointment. They’re all very nourishing, my hair just drinks up all the moisture, and it’s super soft after and not greasy

9mo ago
I have every product. i dont know what to say. I love it all. the soulfood mask for your hair is to die for. they even have a shampoo and conditioner line of it and its great. I also loved the hydration line

10mo ago
I love the smell and this product works great. I got it when spending time in the south and it helped not pop up all my baby hairs. I really love how the bottle looks on the shelf too. I look forward to trying more product by them. I have repurchased this twive!

I've found the products I've used to be pretty good but nothing very special or worth the money. The packaging is beautiful and really fun but overall I find the products and hair styling tools to be over-priced.

I always need a hair oil to use on my very dry, frizzy and breakage-prone hair. I like to use on my ends when it’s damp or dried. I have very fine hair and it doesn’t weigh my hair down. It has a very light and pleasant scent. It’s more serum like than oil. I love using Amika products on my hair. It feels good on my hair and I like that it doesn’t make my hair feel oily or greasy.


I found the “mirrorball” line to be too heavy for my fine hair, but their other items like the SoulFood Mask, The Kure, and Dry Shampoo are all winners in my book! I appreciate the fun packaging.

The amika dry shampoo and the dry shampoo plus knock it out of the park for me! Not only do they work amazing, they smell so good! My husband always asks “what’s in your hair” when I use this. Also I dry shampoo directly after blow drying to stop grease before it starts

I love the thicc volumizing base. When I use this stuff when blow drying my hair it gives me insane volume. I don’t really love the consistency of the product but boy does it work. This is my go to for when I want ridiculously big and sexy hair.

I didn’t think that I would care for this one, but I think that the AMIKA the KURE multitask repair treatment is a really neat addition to shampoo and conditioning. I don’t use it every day, but I will be purchasing a full-size.

After being very impressed with a sample I got from a beauty event, I decided to pick up a full-size version of this brand’s dry shampoo. Considering that it takes me quite a while to do my hair after washing, I like to keep my hair down for a few days before I put it up. I am very sensitive to how my scalp feels, and even a day after washing my scalp and hair don’t feel the same and I hate feeling oily. Amika’s dry shampoo seemed to be a big improvement over the current dry shampoo I was using. The fragrance was a lot more subtle and the mist it sprayed went away a lot more easily (nobody wants their hair to be white from the powder!). So it was a better experience overall. I’m just not sure dry shampoo is the solution for me as I still don’t feel great most days when my hair is down unless I just washed it. It definitely calls for more experimentation but I am basically out of my current bottle. As I don’t feel like I used it a ton, it’s a bit pricy for what you get. I think for anyone that knows dry shampoo is a good solution for them, this is a great quality product. I also want to note that this brand is on Terracycle, and you can recycle most of their products for free! Love to see brands that have that option when most things aren’t locally recyclable, even if the packaging says it might be.

I really like this dry shampoo. I bought this to use while on vacation. I have wavy frizzy hair so I like to straighten it before going on vacations because it's easier to manage, just brush and go. After a couple days my roots start to look a little oily. This dry shampoo takes care of that. It doesn't leave a white residue.. It has a nice clean scent. It definitely kept my hair looking clean for a week.
