4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
1y ago
The lipglosss is very pretty, I just feel like I’ve been going through the product so quickly. I’ve worn it a few times and I already can notice that I’ve made quite a dent in the amount of product that is left.

I tried the cream blush from tower 28. It was light, easy to blend with fingers, sponge, or brush. It didn’t lift up my foundation underneath, and it dried down and wasn’t sticky or wet. I really liked it!

Tower 28 has a lot of good products, but my favorites are the SOS spray and cream. I always carry a mini SOS spray in my bag with me (acne prone girlies you know) and keep a full size on my counter to spray after cleansing. This has been a game changer in my acne journey

8mo ago
Tower 28 Skin Tint is a total lifesaver for me. As someone with moderate to severe eczema, finding makeup that doesn’t irritate my skin is basically impossible, but this is the only thing I can use. It feels so lightweight and breathable, and it gives my skin a natural, even look without any dryness or flakiness. I love that it’s gentle yet gives just enough coverage, and it’s become my go-to for days when I want a little glow without risking a flare-up. Honestly, I don’t know what I’d do without it. I even wore it to my wedding!

8mo ago
I was skeptical at first for the SOS Spray because so many of my friends told me about it but I didn’t believe spray could help me with congested acne skin. I have combo skin but after I work out or am sweating during the day it’s so helpful for me to spray this right after to minimize breakouts.

9mo ago
I recently added the Tower 28 SOS FaceGuard SPF 30 to my lineup and I’m genuinely liking it so far. One of my biggest sunscreen deal-breakers is white cast and feeling like I’ve greased my face for the day. This one blends in clean, no obvious cast, and it doesn’t sit oily or thick. That said, it can settle a little more than I’d like. Sometimes it also feels too light (if that's such a thing...) - but that makes me feel like I need to put more on just in case I didn't get enough coverage.

9mo ago
Big fan of the Shine On lip jelly, particularly the sesame shade. It's a beautiful neutral shade that complements lots of different everyday looks. Long lasting, not sticky, and just the right amount of shine. With its reasonable price, no wonder it's always in my bag. Love the brand aesthetics and clean ingredients.

I have been a fan of T28 since their inception. I used to work in the beauty space and I can firmly say that they really captured their brand and essence and have stuck to it. Their products are also good! I do think their SOS is way overpriced (you can get the same formula - it's a medical spray - from numerous companies for half the mark-up), but their makeup, specifically their lip products and this new eye shadow stick, are great! I have fungal acne and it does not make me break out.

10mo ago
I love this stuff!! The small bottle fits anywhere, back pack, purses, etc and I keep the large on in my bathroom for my daily skincare routine! I have used it for 2 week and so far so good, fresh feeling skin

Verified purchase
10mo ago
I've been wanting to test out Tower 28 for a while, and it did not disappoint. The tinted SPF has a serum-like consistency and a lot more coverage than I expected. I love it as an everyday skin tint, but it wouldn't be my first sunscreen choice for a day outdoors, as you would really have to layer it on to get the SPF 30 benefits. That said, I love it as a skin tint. It gives the natural finish and coverage of a high-end foundation, while being easy to blend and work with. I don't have much to say about the SOS Daily Rescue Spray because I haven't been testing it long enough to notice a true difference in my skin. However, I love that it comes in a travel size and that the spray has practically no scent, which I've heard is not the case with some hypochlorous acid sprays. The sprayer is pretty basic, meaning it's not a very fine mist, but that's the only thing I could find to complain about.


Verified purchase
1y ago
I love the Tower 28 tinted moisturizer! It feels clean and lightweight itsnot sticky or heavy at all. It gives me that “good skin” look without making it obvious I’m wearing anything, like foundation. It’s the perfect balance: natural and breathable, but still put-together, letting my skin show through while smoothing things out.

This brand is my fave for skincare/makeup hybrid and for lip jellies. They are not only cute but they work really well. The skin tint with SPF looks so good on, it's very natural and effortless. It's my go-to everyday!

10mo ago
This mascara delivered on length and ease of application. The design of the bristles made it go on so smooth and clean, not leaving any clumps or residue around my eyes. I also found it very lengthening. The curl didn’t last long for me though, but i do have very straight lashes .

Verified purchase
10mo ago
I started off loving on Tower 28 mascara years ago so decided to give the concealer, blush and SOS sample a try. When I tell you I've found my new holy grail products, I absolutely mean it. I've never used a concealer that matched and wore on my skin so perfectly. The brown mascara is incredible and doesn't clump. I'll be using these forever. Tower 28, you have me for life.

Verified purchase
1y ago
Been using the SOS daily spray for a while and decided to give the tinted sunscreen a shot. WOW… I have never once done an online color match quiz that turned out so accurate. No strong smell and great coverage. I’m absolutely in love

Verified purchase
1y ago
I’ve been wearing this orange blush for a couple years now. It’s perfect for my medium olive skin. I top it with a pink ELF blush and I always have people asking me what combination I’m wearing.

1y ago
I've been using the tower28 tinted sunscreen for awhile now, 5ish repurchases. Love how light it feels and has a non comedogenic formula that has never given me acne! I'm not a skincare expert but did google the ingredients to check one time. Anyway, super nice light color, use it everyday. I also have used the tinted balm, lip jelly, mascara, and rescue spray. Everything I get from them always hits.

7mo ago
I have the watermelon kiwi lip treatment, and it’s really glossy and cushiony on the lips and has decent color payoff on my darker skin. Seems to last longer than most treatment type glosses, and feels a bit more hydrating. The smell isn’t too cloying but it is definitely artificial, but that’s expected. Target market is for teens to 20s but I’m older and feel like it’s a fun and trendy product. Price point isn’t too bad on sale either - I got a few of the travel sized glosses in a set for the holidays and I love them in my purse.

8mo ago
This Tower 28 SOS Barrier Recovery Cream truly lived up to its name. After a long stretch of travel, my skin completely freaked out—dryness, irritation, breakouts, everything. I started using this and within a couple of days my skin noticeably calmed down. It’s soothing, hydrating without being heavy, and genuinely helped repair my moisture barrier. I wasn’t expecting such a dramatic difference, but it honestly saved my skin. New holy grail. Only wish it was a bit more affordable!

8mo ago
I really like this spray and consider it a must have, especially for traveling. They also offer a convenient mini travel size. I try to use the product on a daily basis, especially in the colder months.
