4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
9mo ago
I love literally everything Tower 28 does, but especially the swipe serum concealer and tinted SPF. The swipe concealer is super gentle and creamy, especially for someone like me with dry and sensitive skin. Same goes for the tinted SPF. I imagine the tinted SPF wouldn't be great for someone with really oily skin, but I find it really effective.

i’ve been on a recent gym kick and was trying to figure out why i was breaking out so much on my face and back. turns out since i sweat so much during workouts (and am guilty of not washing my face til i get home and shower) that that was the source so i’ve been using this spray like immediately after ending the workout and try to spray my back as well and it’s been helping immensely. def think it’s a bit overpriced so might try a generic hypochlorous acid and see if it’s the same

I love this moisturizer! It’s rich and nourishing but still works perfectly as a daily moisturizer without feeling heavy. My skin always feels calm, hydrated, and protected after using it. I also love that it’s National Eczema Association–approved — it really does feel gentle and barrier-supporting. A standout product from Tower 28 and one I’ll keep coming back to.

1y ago
I love the Sephora holiday sets to try fun and popular products for a slight discount. I buy way too many lipglosses but really like these. Go on really smoothly. Pink is pigmented. Shimmer is subtle. Great alone or layered

Really nice moisturizing non sticky gloss. The blush is so pretty and luminous and their shade range can’t be beat. I would love to see sturdier packaging for both and maybe something more eco conscious!

7mo ago
I loveeee this blush. It goes on so smoothly and blends out super seamlessly. It leaves a dewy finish but is fairly pigmented. The one draw back is that I don't think it's lasts a long time unless you set it with a powder blush but is a great barely there blush if you use a light hand by itself.

1y ago
I really like the lip gloss in shade Wild, it is able to be sheared out significantly and leaves a nice wash of red/pink. I also really like the blush in Dream Hour. The light pink looks really nice on pale skin !

I really love this brand. Everything I try, I end up loving. I first started with their tinted sunscreen. I love the formulation, only thing is that I wish they had more cool toned shades, but otherwise love it! I love the SOS spray and the pink setting powder!

I love anything and everything by Tower 28. The concealer, SOS lippie, SOS spray, and Make Waves Mascara are staples! The mascara even comes in brown which is a must for me 🥰

Purchased the Tower 28 Beauty SOS Daily Rescue Facial Spray from Sephora online for $28 for the 4oz bottle to be delivered (with a few other things). I had given up on toners because I didn't see any benefit from many, many brands, but I decided to give this product a shot when I kept hearing and reading about how it reduced redness after one use. The spray nozzle dispenses A LOT of product in a single spray that's a consistent and long mist. Even though I've seen people spray their faces upwards of six times, I felt like two pumps was plenty. I let the product dry down before applying anything else and I've grown to love to check out the before and after in a mirror as it definitely does reduce redness and irritation. I've read too that most feel it has a strong pool smell, but I don't get that at all. I'm trying to ration the mist so I don't overuse it, but it's quickly becoming my favorite product. I may end up trying a dupe version to compare, but for now this has fully met my needs and I'm looking forward to buying the travel size.

I like this but I don’t love it. I think it’s better if you’re already using lash serums. But, with an eyelash curler and added lash primer, this isn’t bad. I would buy this for a family member or friend.

I enjoy their cream products and find them to work well on my dry skin, especially during the winter months. I've found that their SOS spray works better than other Hypochlorous Acid-based sprays on the market, such as Magic Molecule.

I discovered this brand in Sephora when I was in LA and needed an emergency face wash. As things happened, I ended up stumbling across this product used to help sensitive and red skin and have never looked back. It has a very light scent (from the actual ingredients) and works like a charm. I've since rebought a few times.

I have the tower 28 blush, in the shade golden hour. The shade golden hour is a sun kissed orange color. For the orange shade you don’t have to put a lot of the product on your finger or brush because it has a lot of pigment in it. The blush is a cream blush, but didn’t look oily on my skin, which I have combination skin.
Feedback
For me the container for the blush can be a little hard to open, If there is a way to change the container, but the blush itself is nice.

Such a fun brand! I recently got my hands on one of their blurring blushes, and WOW. What a stunning, lovely line – matte, yet soft and powdery and sheer. I love this purpley hue and how it comes across as light pink on my fair skin. I would love to continue collecting pieces from this brand!

The sunny days broad spectrum spf does a really nice job of light coverage to my face while still protecting it from the sun. It’s able to balance my skin tone without feeling heavy and cakey. I like that the brand is vegan and safe for sensitive skin

Ooh Tower28 makes such good product. My faves are their JuiceBalm, which I think is one of their most underrated products! It has such good staying power! I also really like their SOS moisturizer, which works great for my sensitive skin.

3y ago
My absolute favorite every day face cream is the SOS daily skin barrier, I find that it's thick without feeling heavy and making me break out prone. The lip treatment is fine, I don't love the applicator and while the lip jelly is nice I actually am not a huge lip gloss person.

Needed to reach a minimum purchase and added this to my cart as a “meh why not.” Did I discover a new favorite on a whim? Possibly yes, for now. However I love it either way! And I will definitely buy more lol I use it right after cleansing and sometimes immediately after I wake up. It’s very good with inflammation and calming my painful under skin acne. It might be small but it does wonders. 10/10
Feedback
N/A

Wanted to review one of my favorite products right now - Sunny Days Tinted Sunscreen! It’s a mineral sunscreen with SPF 30 that leaves a dewy healthy finish. No chalky white cast with this one! The formula provides a light to medium buildable coverage that sits well alone or under a loose powder. There are 14 different shades available so it’s really perfect for everyone. Tower28 products are designed for sensitive skin; I love that this product doesn’t irritate my very acne prone skin, and provides coverage for my existing blemishes. My shade is 20 Mulholland - for light skin with warm undertones. Another Tower28 product I absolutely love is their SOS Daily Rescue Spray. With hypochlorous acid as the active ingredient, it helps calm angry skin and aids in healing. The brand also just released the SOS Serum, also containing hypochlorous acid, which I’m dying to try!
