Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray efficacy
  • Natural coverage tinted sunscreen
  • Creamy crease-proof concealer
  • Non-sticky hydrating lip glosses
  • Clumpy smudging mascara formula
  • Oxidizing tinted sunscreen shades
  • Short-wear cream blush longevity
  • Leaking messy lip packaging

Tower 28 Beauty impresses in reviews for delivering effective, sensitive‑skin makeup and skincare—standouts include the SOS Daily Rescue Spray for calming redness and breakouts, the SunnyDays SPF 30 Tinted Sunscreen Foundation’s natural, buildable coverage, and the Swipe Serum Concealer’s smooth, crease‑resistant wear. Weaknesses surface around the MakeWaves Mascara clumping or smudging for some, occasional oxidation or shade‑matching challenges with SunnyDays, mixed longevity for cream blushes, and complaints of lip gloss scent, stickiness, or leaking packaging.

AI summary based on Thingtesting reviews

437 reviews and posts

  • I was initially drawn to Tower 28 because of their incredible packaging—yes, I judged a book by its cover—and I’m so glad I did. Everything I’ve purchased from them has exceeded my expectations. I don’t have any major skin concerns, but the SOS Rescue Spray has become a staple in my routine. I love using it after the gym or while I’m out by the pool on a hot day. I’ve recommended it to many friends because it’s such a versatile and soothing product. The Barrier Recovery Cream also has a wonderful formulation. I was squeezing out the last bits of my previous bottle because I didn’t want to run out. I haven’t tried their cleanser yet, but I’m confident I’ll love it based on the quality of their other products. The LipSoftie shockingly dethroned Rhode as my favorite lip balm. It’s so comfortable and nourishing. I keep one in every bag. The mascara is great, providing nice length and definition; however, I prefer a bit more volume, so hopefully they explore other formulations of it in the future. I own two shades of the BeachPlease Cream Blush because they are so pretty on both cheeks and lips. What I really appreciate about Tower 28 is that all their products are thoughtfully designed with sensitive skin in mind. It’s a brand I trust and will continue to support.

    Verified purchase

  • I love this brand! I love that it is certified friendly for people with eczema. I have tried the tower 28 spray and I’m obsessed. I spray it on my face everyday several times a day and it makes my skin so clear. I also recently tried their mascara. It’s really good.

  • Great and affordable products! Tower 28 ShineOn Lip Jelly lipglosses are my FAVORITE and I think they’re so worth the money for the amount of product and quality that you’re getting. They are so lightweight and not sticky at all. They make your lips look luscious af!! Especially in the sun! I have so many shades but I think the clear one and is my fave just to add a lil oomph to a look. I haven’t tried much else other than the lip/cheek tinted balm and I enjoyed that but it wasn’t anything super special.

  • I am a big fan of Tower 28’s promise of skin friendly makeup products. I’ve tried the eyeshadow stick, the viral sos rescue facial spray, and the lipgloss. The entire line is well-priced and works well. I’m particularly fond of the lipgloss which leaves a beautiful glossy finish without being sticky.

    Verified purchase

  • I’ve seen so many reviews for Tower 28’s SOS Spray, I finally took the plunge and glad I did. I can get redness and generally like to use mineral water sprays to wash away the hard water after washing. I figured this could do that as well as have the added bonus of healing. It does just that. I don’t use it daily, just whenever I’m red, a little rashy, or broken out. In the morning, my skin is calm and clearing. Can’t ask for more than that. I like having this ready to go whenever needed.

    Verified purchase

  • I loved this product. The tinted SPF had no scent, was smooth to apply, and lasted all day. Good light coverage but buildable. Love that it evens out my complexion. It’s like my skin, only better. Very natural finish. Doesn’t make my skin oily. The SPF is such a bonus.

    Verified purchase

  • Love this brand! In my hunt for tinted spf I found Tower 28. I love wearing tinted spf on my in office days, as it provides light coverage & protection. I also have recently been using the concealer. It is not as hydrating as I’d like it to be, but it is for sure better than other brands (blame my dry under eyes for this one!)

  • I tried the cream blush from tower 28. It was light, easy to blend with fingers, sponge, or brush. It didn’t lift up my foundation underneath, and it dried down and wasn’t sticky or wet. I really liked it!

  • I am deeply obsessed with the Tower 28 SOS Daily Rescue Facial Spray. It’s one of those rare products that I constantly find in my empties and immediately repurchase. Any brand that takes the time to be approved by the National Eczema Association has my full trust—and my money. This spray is a total lifesaver. It’s gentle, effective, and keeps my sensitive skin calm and happy. I especially notice it helps reduce flare-ups around my period and keeps my skin feeling clean, balanced, and clear. An absolute staple in my routine.

  • The "Chill" shade of the lip jelly smells just like coconut! And, it's completely clear. The only con with this one is that it doesn't seem to be as long lasting as other lip balms and glosses I've tried.

  • I have a few Tower 28 products, but one that I will keep recommending over and over again is the SOS Daily Rescue Facial Spray. I will admit that I was skeptical about it at first—I've used other skincare products to reduce redness before. However, this stuff definitely works and helps to reduce redness for hours! I typically spray it on after putting on moisturizer and sunscreen and before any makeup. Definitely would recommend for anyone who has a lot of redness in their skin. So far I've only used a travel size bottle, but I'm planning on getting the larger bottle to refill the travel size with. It does have a bit of a chlorine smell when you first put it on (considering there is hypochlorous acid that makes sense!), but it doesn't linger for too long!

  • This is one of my new favorite brands. I love the simple products, super cute packaging. And I love supporting this brand after I learned the story of how it was started. I have the lip gloss in spicy. It’s a cool translucent red shade. That’s kind of unique.

  • I purchased the SOS Spray after hearing rave reviews from a bunch of folks — I haven't actually noticed a difference from using it, but it's the only facial spray I have and I continue to use it because I haven't noticed any downsides. Might work really well for other people, just not me! Love their packaging and branding though! I also got their lip gloss and love it! Really unique shade, not too sticky, lasts a while. No complaints.

  • I purchased the GetSer pressed powder and the gogo cooling shimmer eyeshadow…overall satisfied, no complaints. I will say I don’t feel like my before/after pic of using the powder is as impressive as theirs online but maybe I’m still learning. Also, the eyeshadow doesn’t seem to last all day but is very subtle, which I like.

    Verified purchase

  • I love this brand! It’s always tough to find high quality cruelty free make up. The shimmer eyeshadow goes on super smooth and has a beautiful sheen. The tinted spf moisturizer is perfect for the days I have to run out the door and don’t want to show up at work with a completely bare face.

    Verified purchase

  • I’ve loved everything I’ve tried from Tower 28 so far! I first discovered the brand during a summer trip when a friend let me use her SOS Daily Rescue Facial Spray, which helped saved my skin from the "backne" I got from carrying a backpack luggage in the humid heat. It’s been a staple in my bag ever since. ▪️ SOS Daily Rescue Facial Spray: Absolutely worth the money!! This has become a hot weather and travel essential for me. It calms my skin, no irritation to my dry, sensitive skin, and doesn’t have a distinctive smell. I use it post-runs and hikes/post-flights/after wearing a mask. Note: I once tried a cheaper dupe to refill it, and it smelled like bleach. Never again! ▪️Cooling Shadow Stick (Roxy): Smoooooth application and once it dries, it stays in place but still looks shiny, glittery, and dewy. Once it sets, this thing does NOT budge, so the chance of glitter fallout is super low. It’s small and a bit pricey for such a tiny thing, but makes a great size for travel. ▪️ SOS Makeup Bag: Love that it's made from recycled materials. The bright color will make it easy to spot in my luggage, and the paracord loop adds convenience so I can hang it wherever I need to. ▪️ SOS Barrier Recovery Cream: I’m still testing this one. I have dry, sensitive skin, and the texture reminds me of the gentle moisturizers I’ve tried from Japanese brands.

    Verified purchase

  • The lipglosss is very pretty, I just feel like I’ve been going through the product so quickly. I’ve worn it a few times and I already can notice that I’ve made quite a dent in the amount of product that is left.

  • Tower 28 has a lot of good products, but my favorites are the SOS spray and cream. I always carry a mini SOS spray in my bag with me (acne prone girlies you know) and keep a full size on my counter to spray after cleansing. This has been a game changer in my acne journey

  • I bought the SOS daily rescue facial spray, travel size, to bring it with me during flights. I've noticed it has soothe and calmed my sensitive skin. Very easily absorbed, doesn't leave he skin sticky. I'd love this to not be in a plastic container though.

  • This was recommended to me as someone with sensitive skin and rosacea. I’ve been pleasantly surprised. I now use the spray toner, serum, and barrier cream. Not exactly an overnight miracle but the barrier cream was a nice surprise - it feels rich without being greasy or heavy and sits well under a skin tint. Updating this to say that I have now tried the mascara and setting spray and continue to be really impressed by product and price point.