Prose reviews and discussion

4.3

74% of reviewers would recommend to a friend

5

Reviews on Prose’s website have a higher average rating compared to reviews on Thingtesting.

Reviews mention

  • Personalized, targeted formulations
  • Lightweight, effective shampoo
  • Softening, detangling conditioner
  • Transformative curl cream performance
  • Inconsistent formula performance
  • Occasional scalp irritation reports
  • Scent intensity divisive
  • Potentially drying or heavy feel

Prose earns strong reviews for its personalized hair and skincare that often deliver softer, shinier, more manageable hair and calmer, hydrated skin, with many noting reduced frizz, cleaner-feeling scalps, and bouncier curls—especially with the Pre‑Shampoo Scalp Mask, Custom Shampoo/Conditioner, and Curl Cream. However, reviews also report misses: formulas that feel heavy or drying, minimal results versus drugstore options, scent sensitivity, and recurring complaints about subscription management; some users even cite increased shedding or irritation.

AI summary based on Thingtesting reviews

1,459 reviews and posts

  • I love the ability to customize the products based on your hair and the products smell amazing. Picking out hair products can be overwhelming and Prose makes it simple! I also enjoyed the minimalist packaging. I think it was a little pricey for this to be my “everyday” hair care.

  • I’ve done Prose a few times and thought their products work fine. I just can’t really tell if it makes a material difference from other shampoos and conditioners. I stopped using Prose and went to Japanese hair products for a fraction of the price

  • I absolutely loved the scent and would get a decent amount of compliments but found after re-ordering (so I used 2 bottles worth) it dried my hair out and it started to loose its shine. The hair mask also didn't seem to do anything apart from smell amazing unfortunately.

  • I've been a customer of their shampoo and conditioner for about a year now. I do love the way the products smell and feel but admittedly for being "customized haircare" I have not noticed any improvement in my hair. At their price point I wish it gave my hair a bit more oomph.

  • Tried it for 8 months to make sure I give it enough time, but the improvements were little to non existence. I went chemically free for the 8 months trials btw. I was paying roughly $80/month and definitely don't recommend it. I also bought hair oils to compliment the shampoo, conditioner, pre-shampoo mask. I prefer my skincare and toiletries fragrance-free but their scents were barely noticeable.

  • Meh. Packaging looks great, scent is nice. Doesn't do much for my hair, unfortunately. Have had much better results with other brands.

  • I love so much about this brand, from the idea, to the packaging, to the scents. Its a great design and concept, the products just simply didnt deliver for me. I felt like the formula I was sent weighed down my waves and like I needed to was my hair more frequently (I can usually go 3 days between washes, and Prose made it every other day at *best*). The scent was also great, I genuinely loved using the product, but was unhappy with the results and ultimately took advantage of their (easy!) refund process.

    Feedback

    The formulas or quizzes need improvement, as what I got just didnt work for my hair/scalp.

  • I have a hard time with custom hair product brands. It seems that most, Prose included, have some sort of base that's supposed to work for most people and then add ingredients based on your needs. However, it seems to leave off people on the end of the spectrum that have very frizzy, coily, voluminous hair. After trying Prose, I went back to my tried and true that specializes in curly hair. It probably works for _most_ hair, but I wouldn't go to them if you have very curly, frizzy hair.

    Feedback

    I'd want the brand to do more research into different bases and ingredients that work best for my hair type.

  • The smell, the smell the smell!!! I love using their products because it lingers on my scalp when I’m with my man, and it takes care of the hydration portion of my tight coils! Defo black hair friendly

  • Customized shampoo and conditioner to your city/hair type. Not sure if I really noticed a difference between that and other products I’ve used. Fun to have your name on the product though - may be a good gift idea

  • Love these products love how they smell and how they feel you must try. It’s like luxury and a bottle.

  • I am currently in my third month using Prose products and still not completely sure that it's worth the cost for me. I don't see a huge difference in my hair texture versus my usual products, but I will say that my hair feels and smells great after using these products. I did however notice a big difference in my color treatment, which seems to have faded a lot quicker than normal since I started using Prose.

  • I have tried the shampoo, conditioner and scalp scrub. I’m going to say the smell (which you take a quiz to pick) was phenomenal. The product itself is pretty good. Is it just me or does it feel like expensive shampoo and conditioner never really feels worth it? I have scalp issues and nothing works. I don’t want to use anything that is toxic and have parabens, but when did shampoo start costing $70?

  • I love the idea of customized haircare but this didn’t work for me personally. I tried adjusting it a few times, and it just felt ok. Packaging and customer service are great though.

  • Loved these additions to my routine and the price point is perfect

  • I just tried Prose Shampoo, and let me tell you—it’s a game changer for my hair care routine! 🧴✨ Their personalized formula is tailored specifically to what my hair needs, which means no more guessing games. From the very first wash, I noticed a difference in how soft and vibrant my locks felt. It's like having a mini spa day every time I shower! If you've been on the hunt for something that truly understands your hair's unique needs, give Prose a shot—you won't regret it! 💁‍♀️💕

  • Their customized experience is SO cool and really makes you feel like you're having a luxury experience. It works great and I know multiple people who use Prose as their new way to get shampoo and conditioner.

  • tried the haircare - i love the smell, but don't notice a considerable difference.