Prose

The subscription portion is a little difficult to understand. However, the products themselves smell wonderful. I appreciate that they're tailored to the customer's hair type.

I thought the packaging would be glass but it's just plastic.

The scent is amazing.

Makes my hair look nice, but not necessarily better than lower-cost options. I thought the survey was fun to take, but for fun I tried using a friend's subscription who has a different hair texture and style goal, and it worked very similarly.

Make it easier to manage subscriptions.

I felt this product was a little gimmick-y. The quiz is fun to take, but I'm not sure its really all that tailored to my needs. I didn't notice a huge difference when I started using it (I tested it for about a year to make sure I was giving the product a fair shot), and have since switched to different products. The scent of the product is very nice.

I was disappointed they used plastic bottles, as the price is high enough to warrant glass or aluminum - which is much easier to recycle and less wasteful.

I have been using Prose for over 2 years now and absolutely love it. I have the shampoo, conditioner, leave-in conditioner, hair oil, and dry shampoo. I love that you fill out a detailed questionnaire about your hair condition and goals, which even takes your zip code into consideration for environmental factors. You can add color protection and opt in for leaving out new pumps for your next order to reduce waste. With the subscription you get a discount and you can delay or cancel whenever. It took me over a year to get through the hair oil because it is super thick, you don't need that much. I love the leave-in conditioner, but hate the dry shampoo.

I feel like I need to use a TON of the dry shampoo to see any difference. Also, the dry shampoo bottle sucks. Half the time nothing comes out.

Way to expensive, the custom hair routine made my scalp so dry and destroyed my hair!

This shampoo is the best I've ever used. It let me go from washing my hair every day to every other day.

I don't like how I am not notified well before a new product ships with the subscription. I wish it would tell me 3-5 days prior so I could evaluate whether or not I need the product that month/check the address. Usually it just tells you it is shipped.

I tried this before switching to Olaplex and I liked the products enough but the price vs how frequently you had to restock yourself just didn't feel quite worth it. It definitely seemed like it was "Custom" insofar as they have a product range that already exists and they assign you one based on your answers to their questions. Its not a bad thing, per se, but I don't think it felt properly "custom" to me. I mostly felt like I was paying a premium for a label with my name on it.

Perhaps an introductory sample product someone could purchase at a lower price would help consumers to decide if this is right for them or not.

I've used this for a couple of years, and noticed a big difference in how shiny, smooth & voluminous my hair became. Love that you can customize your own formulation, depending on your specific hair conditions, lifestyle, & even local climate/weather/pollution.

Now that I've been a repeat customer, I wish they didn't send me such elaborate packaging each time. Too much paper/cardboard waste. Also, wish it came in different bottle sizes (bulk & mini). Also, the price point really is very high. I am considering switching to a more affordable brand.

Not a great shampoo/conditioner for curly hair. For context I'm 3c/4a hair and I wouldn't recommend this. It's pretty drying too.

Better hydration for those with tighter curl patterns.