Prose

2.4613 Ratings

Prose is a hyper-custom beauty company, pioneering a sustainable approach to haircare; truly custom products made with clean ingredients.

Ships to
U.S.
Founded
July 2017
Launched
October 2017
Headquarters
Brooklyn, New York
Founders
Arnaud Plas
Catherine Taurin
Nicolas Mussat
Paul Michaux
Founder attributes
Female-founded
Certifications
B Corp, PETA approved Vegan
Social links
This brand page has been claimed
Brands claim their brand page to verify and update company details but cannot influence or delete reviews.
If you work at Prose and want to be a contributor, apply here.
What is Thingtesting?
Our mission is to build a trustworthy corner of the internet where people can come together and talk honestly about new online brands. Learn more.
Prose

Prose Reviews

Here’s what 13 people are saying...
Want to share your experience? Start by .
2.5
Average rating from 13 users
17%
Would recommend it to a friend
Innovative productCool look & feelEasy subscription management 🔁Custom personalizationHas no effect 🤷
Only verified users can write reviews for brands on Thingtesting.

Reviews

Experience

I was so excited to try Prose and thought the onboarding process was really modern and cool. I loved the idea of having a shampoo and conditioner that were specific for my hair and the climate I live in. Unfortunately, the customized shampoo was not good for my hair at all and made my hair greasy. However, when I emailed their customer service they were extremely responsive and refunded my money.

Lovely customer supportHas no effect 🤷Amazing website
2 months ago
Experience

The idea of hyper-custom shampoo is great. But the product didn't live up to the hype at all. I had to stop using the shampoo because my hair never felt clean with it. The pre-shampoo mask didn't seem to do anything. The only product I somewhat liked was the conditioner. But it was so thick and oily I could only use it sparingly on the very ends of my hair. Overall, definitely not worth the money.

4 months ago
Experience

The curly hair formula is simply awful. I disliked the Prose set I got so badly I passed it around my office and we couldn't find a single person for whom the formula worked! I've heard that Function of Beauty is better.

4 months ago
Experience

I ordered Prose because my hair was very badly damaged & dry and needed some R&R ASAP. The packaging (shipper wise) was very beautiful and elegant. The shampoo + conditioner are very moisturizing, but my hair became extremely oily after use. I reached out and got a reformulation but the oil remained. I'm not sure why; is it because the tradeoff to having sleek, moisturized hair means I have to have oil too? (real question) I think if I was able to have the moisture without the excess of oil I would have loved the product. At such a high price point, I am going to keep searching for my holy grail shampoo product.

Feedback

I wish the bottles had the ingredients on it because I like reading & remembering the detail on each product I use. I know the ingredient list is on the collateral but once I throw it away, I have forgotten what the instructions are (how long should I leave the mask in my hair?) and/or what the purpose of the product is (i.e. I have two hair masks and I'm not sure what the diff is between the two of them now since I threw the collateral away). Additionally, I'm not sure why my hair became extremely oily. I do wish the packaging looked a bit nicer or that the bottle was a bit bigger for what you pay.

4 months ago
Experience

I liked the customization element, it forced me to really think critically about the issues I wanted to solve with my hair.

Feedback

I was shocked by how small the bottle was when it arrived based on the high price point. Frankly, I didn't see any major differences in my hair after using the products consistently, and it felt gimmicky.

5 months ago
Experience

I've always been a bit of a haircare skeptic, like, I used to use Dr. Bronner's soap in my hair about once a month and that was it. I had tried Aesop and other fancy stuff here and there and didn't really feel like it made a difference. Then I tried Prose; it was remarkable how much nicer it made my hair feel. Not just the look and feel, but my scalp felt healthier and less itchy. The pre-shampoo mask is maybe my favorite part, it's truly a game-changer. And call me basic, but having my name on the bottle is a lot of fun.

Feedback

I would totally buy a reusable aluminum bottle or something if they could find a way to reduce the amount of plastic.

High qualityCool look & feelCustom personalizationWorks really wellSmells amazingAmazing websiteLuxury
5 months ago
Experience

Loved the idea behind this concept. Sounds amazing, right? I loved the experience of taking the quiz, of receiving a very beautiful Shampoo bottle, and it lasted a long time (I have thin/short hair)

Feedback

Ultimately, it didn't solve the issues that it was supposed to address. My hair didn't feel or look any different. So, I decided to move towards a more cost effective shampoo option.

Good for gifts 🎁Innovative productCool look & feelCustom personalizationHas no effect 🤷Eco-friendly packagingSustainable products
5 months ago
Experience

I have a hard time with custom hair product brands. It seems that most, Prose included, have some sort of base that's supposed to work for most people and then add ingredients based on your needs. However, it seems to leave off people on the end of the spectrum that have very frizzy, coily, voluminous hair. After trying Prose, I went back to my tried and true that specializes in curly hair. It probably works for _most_ hair, but I wouldn't go to them if you have very curly, frizzy hair.

Feedback

I'd want the brand to do more research into different bases and ingredients that work best for my hair type.

Cool look & feelEasy subscription management 🔁Custom personalizationLuxury
5 months ago
Experience

Hyper-customized? No- hyper-marketing. I have a lot of thin hair that tends to frizz and was tempted by Prose’s promise to create my best full-silky hair. Instead of silky, the products made my hair feel sticky and dirty. I ended up sending the products back, and received a full refund, which is why I give Prose one star.

Feedback

The basic product line. I don’t k ow how to improve it.

Has no effect 🤷
4 months ago
Experience

I tried Prose when I got pregnant since it's sulfate free. I have very fine hair so my products were volume focused. The shampoo and conditioner left my hair feeling like it was still dirty after showering. If I let my hair air dry after it also clumped up and felt like there was product that hadn't fully washed out. I used it for two months since I heard that it takes time for your natural hair oils to adjust to the product but it never got better and I just gave up.

4 months ago