Parade reviews and discussion

Is it me or is it tough to find a truly comfy underwear brand? Parade offers trendy, inclusive, and fun designed underwear but the quality could be better. I have a few pairs that I’ve had for a while and their waistbands have sort of scrunched up. I have another set (a super cute days of the week pack) that are comfy but I’ve only had for a short time and have seen a few holes already because the fabric is so thin! It’s a bit disappointing. I don’t reach for these pairs unless I run out of my other comfier pairs.

Love the quality and price. Bodysuits and nightwear is great as well.

Got a 3 pack of the undies to try. I really liked the colors and the sustainable part of the business. The items were very soft and comfortable and the colors were lovely.

This underwear caused a very uncomfortable wedgie for me which made me really not want to wear them. The banding folded over and crumpled on me after one wash.

I love both the quality of their products (both bralettes and underwear) as well as their brand at large. They make buying underwear fun! I love the feel of their fabrics, too, as well as the compostable/recyclable packaging.

These were super cute but didn't fit and as it turns out I am outside of their size range. Returns were very easy!

Comfortable as a boxer brief option for women/without a fly! Not the longest lasting or fanciest option, but gets the job done. Fun patterns as well!

Parade is a super great brand in theory. I found their products to be a bit thin and cheap looking. If you can buy it on sale, then it may be worth it. Otherwise, you can skip.

Affordable underwear with fun colors and design! I don't think these are the most comfortable underwear personally. I'm happy about the ones I own and I still wear them, but it's not something I would repurchase.

I am in love with the fact they have adorable and affordable BRALETTES that fit bigger busts- I am disheartened by the fact that the band underneath starts curling after only a few months and soon become obsolete.

i wanted to like parade more, but the inconsistency of their sizing was incredibly off-putting. i ordered around seven different styles of underwear all in size small and depending on the style, the size would change. i ordered a variety and i found that anything covering the cheeks needed a size lower and anything with the cheeks out were good. they all felt silky and easy to put on but wow, the sizes were all so off that wearing them is almost a hassle. i would recommend but not purchasing online, i think i saw target carry them in stock so i would try looking at them in person first.

these are the only underwear i’ll buy!! they’re so comfortable and cute. they feel like a treat but are so affordable especially for quality this great

I've bought several bras and underwears from Parade and I love the fabric, the company mission, and the styles! They're super flattering. I have yet to use their recycling program but I plan to in the future. I've had 5 bras and 10 underwears from Parade for the last year and they're still holding up pretty well. The colors have faded quite quickly, specifically on the black pairs, so be careful with your laundry detergents! I recommend not putting these through the dryer. One qualm I have with their website is that you can't sort by color making it really hard to buy a matching set, which is why I just ended up buying everything in black.

I loved the variety of colors and different types of underwear that they have! It gave me a lot of options to choose from. However, after wearing them for a while I’ve noticed that they’ve started to wear out a lot and they’ve become sort of uncomfortable to wear.

Decent fabrics and many shades though there are more comfortable brands out there. The function is the best in class though doesnt ride up or down

I've only tried Parade's underwear and in many different styles. For the most part, they all look very cute and flattering on. They are not the most comfortable or high quality though. Some styles are better than others. The Feels Like Nothing brief and thong are very cute and seem like they will last. The Seamless briefs and thongs bunch up in weird spots and don't seem as durable. The prices are very affordable so you kind of get what you pay for.

First of all, I LOVE how inclusive Parade is in their marketing and models. Almost all of my favorite underwear is from Parade. My favorite is the high waisted mesh bikini. Some older pairs (seamless mesh maybe? cheekies? I have no idea, they're from when they were first starting out lol) I have from them have a weird fold in the elastic but I still wear them because they are perfectly fine. I've owned Parade underwear for years and years and they all still look new. I will say that some recent ones I got from their warehouse sale ended up bleeding in my washer :( so be careful when buying anything colorful if it's on sale!! I feel like if I preemptively used a Shout color catcher I would've been fine. I also own one bralette from them which is fine and comfy but I feel like I wish it had adjustable straps and slightly more coverage/security. I also love when they do fun sets and promos, as their lunch box set is always in rotation for me and I loved the tin that it came in.

Super fun and colorful underwear! The quality is pretty good, although the color has faded on a couple pairs I have.

Depending on the products it's a hit or miss! Great loungewear, and undies but the bras suck!

I had a lot of hopes for this underwear but after about a year the top part of mine started to curl and won't straighten out. I also think they run small, especially the all lace options.